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One Desk, Five Sites: Maintaining web presences across your website, Twitter, Facebook and beyond
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One Desk, Five Sites: Maintaining web presences across your website, Twitter, Facebook and beyond

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  • I built my first website in 1997 when I was 14 years old.Worked with Ken Banks (communities, dying industrial town)Worked with Jacquie Burkell (AnonEquity project, SSHRC)Thesis on Social Network Theory2 years higher education marketing strategy – web & social mediaNow at the Ivey school of business at UWOI’ve worked in government, commercial, and non-profit across retail, education, agriculture, you name it.The most important lesson I learned was from my Mom when I started using the Internet 13 years ago: don’t use your real name.
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    • 1. One Desk, Five Sites:Stretching Your Resources Across the Social Web
      Melissa Cheater
      Social Web Strategist + Speaker | melissacheater.com
    • 2. Step 1: Old Rules Apply
      • Take the time to plan
      • 3. Take the time to stay organized
    • Step 1a: Information Architecture
    • 4. Information Architecture
    • 5. Information Architecture 2.0
    • 6. Information Architecture 3.0?
    • 7. Step 1b: Add Feed Architecture
    • 8. 0
    • 9. 1
    • 10. 2
      2
    • 11. 3
    • 12. 3
      Ivey in the News
      Upcoming Events
      Faculty/Research Blogs
      Recruitment Blogs
      Student Blogs
      Ivey Business Journal
      Alumni Newsletter
      One-Off Announcements
      Twitter Feeds
      Flickr Feeds
    • 13. Step 2: Prepare to Monitor
    • 14. Facebook
      Defensio Application (Email, FB App)
      Social Mention (Email, RSS, Web)
      NutshellMail (Email)
      Google Site Search (Email, RSS, Web)
    • 15. socialmention.com
    • 16. community page
    • 17. Twitter
      Hootsuite, (Team, Web, Mobile)
      Cotweet (Team, Email, Web)
      Tweetdeck, Seesmic (Desktop, Web, Mobile)
      Social Oomph, Tweetbeep (Email)
      socialmention.com
      search.twitter.com
    • 18. hootsuite.com
    • 19.
    • 20. cotweet.com
    • 21. “Outlook” style alerts
      Multiple accounts
      Multiple platforms
      Aggregated Columns
      Search Columns
      Lists
    • 22.
    • 23. YouTube/flickr
      YouTube Channel (Email notifications)
      Social Mention (RSS)
      Google Search (RSS, Email Notification)
      iGoogle (browser start page)
    • 24. Mobile Solutions
      Boxcar: Push notifications from accounts and/or RSS feeds to your iPhone
      itweetreply: Push twitter reply, message and search notifications
      Tweetdeck, Hootsuite, Seesmic + ping.fm
    • 25. Step 3: Prepare to Measure
    • 26. Facebook
      Download reports regularly
      Nice to track
      New fans, Lost fans
      Likes/Comments
      Photo/Video views/comments
      Overall traffic
      Google Click URLs
    • 27. Twitter
      Hootsuite
      Bit.ly
      Nice to track:
      New followers, Lost followers
      Tag frequency
      Replies, Direct messages
      Google Click URL’s
    • 28. YouTube/flickr
      Google Click URL’s
      Nice to track:
      Views
      Comments
      Attention
    • 29.
    • 30. Step 4: Use Distribution Tools
    • 31. Situation 1: News Release
      Publish to RSS
      RSS import to Facebook
      RSS import to Twitter (Hootsuite, Twitterfeed)
      RSS pull into other web pages
    • 32. Quick RSS Fix: WordPress + Page Links To
      Create a wordpress blog
      Post every news release as a new blog entry
      Install Page Links To plug-in
      For each new entry, paste the original (non-blog) URL into Page Links To field
      RESULT: RSS Feed where all links actually go to your original, non-blog pages
    • 33.
    • 34. Situation 2: In the News
      Delicious.com Account
      Browser Bookmark (IE/Firefox)
      Connect Delicious.com RSS to website, facebook, twitter, etc.
    • 35. Situation 3: Guest Speaker
      Choose Distribution Source:
      Web: Hootsuite
      Desktop: Seesmic/Tweetdeck
      Mobile: Seesmic
      Email: Ping.fm
      SMS: Ping.fm
      Draft, Proofread
      Schedule and/or send
    • 36. Results:
      Anything RSS’d goes to
      Homepage
      Twitter Accounts
      Facebook Pages
      Content Pages/Right Columns
      Mobile Apps
    • 37. Results:
      Any status update goes to combo of:
      Twitter Accounts
      Facebook Pages
    • 38. Photos:
      Low quality flickr > facebook applications
      Facebook Albums: Views, Comments
      Flickr:
      RSS > Webpages, Blogs, Microsites
      Push to Twitter
      What’s your goal?
    • 39. Video:
      YouTube
      Free
      Embed
      HD
      iPhone/Mobile Friendly
      Push to Twitter
    • 40. Case: Ivey Olympics
      Twitter : @iveyolympics, #iveyolympics
      Pulled into campaign site
      Posts via email, text message, mobile apps
      Photos via secret email address + twitpic
      Facebook:
      Photo uploads, blog import, custom tab
      Flickr:
      Photos via photos@ivey.ca + twitpic
      Community Blogs via FeedWordPress
    • 41.
    • 42.
    • 43. Better Phones
      Faster Networks
      Richer Content
    • 44. InStyle
      Bberry application
    • 45.
    • 46. here’s how
    • 47. bblauncher.com $3
    • 48. wordpress theme $0
    • 49. Recap: Your Greatest Weapons
      Distribution: RSS, Ping.FM, Hootsuite
      Update Multiple Accts: Ping.fm, Hootsuite
      Monitoring: SocialOomph, SocialMention
      Mobile: Ping.fm, TweetDeck, iTweetReply
      Facebook: Nutshell Mail, Defensio
      Your iPhone. Period.
    • 50. Melissa Cheater,Social Web Strategist + Speaker
      info@melissacheater.com
      www.twitter.com/mmbc
      www.linkedin.com/in/melissacheater
      www.facebook.com/melissacheater
      www.melissacheater.com

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