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Liaison AGM powerpoint presenation on social media

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    Notes on slide 1

    http://www.flickr.com/photos/oldonliner/ / CC BY-NC-ND 2.0

    Communications is more fragmented. Social media and digital are not a challenge or alternative to the traditional communications model, they supplement – but with added complication.

    http://www.flickr.com/photos/oldonliner/ / CC BY-NC-ND 2.0

    http://www.flickr.com/photos/oldonliner/ / CC BY-NC-ND 2.0

    http://www.flickr.com/photos/zizzy/ / CC BY-NC 2.0

    Look: Take the time to evaluate new technologies – even if they immediately seem easy to disregard.Listen: Watch how the technology is being used – look for the opportunity and evaluate it. Based on observation, it may be appropriate for you to join/speak.Join: If observation and community ettiquette indicate that it is appropriate to do so, you can join the community.Speak: Similar to join, if appropriate, you can contribute to the community. http://www.flickr.com/photos/zizzy/ / CC BY-NC 2.0

    The next section will go through the major uses of social media technologies: Create, Connect, Collaborate, Comment/Critique,Organize, Accelerate Consumption.http://www.flickr.com/photos/zizzy/ / CC BY-NC 2.0

    http://www.flickr.com/photos/wonderfullycomplex/ / CC BY-NC 2.0

    http://www.flickr.com/photos/markop/ / CC BY-NC-ND 2.0 22% use a wiki at least monthly (p.25)

    http://www.flickr.com/photos/markop/ / CC BY-NC-ND 2.022% use a wiki at least monthly (p.25)

    http://www.flickr.com/photos/altemark/ / CC BY 2.020% read reviews (Groundswell p.27)

    http://www.flickr.com/photos/counteract/ / CC BY-NC-ND 2.07% of online Americans use tags (p.29)

    http://www.flickr.com/photos/pss/ / CC BY 2.0

    http://www.flickr.com/photos/erica_marshall/ / CC BY-NC-SA 2.0

    http://www.flickr.com/photos/anniemole/ / CC BY 2.0

    http://www.flickr.com/photos/anniemole/ / CC BY 2.0

    http://www.engadget.com/2006/06/22/dude-your-dell-is-on-fire/

    http://en.community.dell.com/blogs/direct2dell/archive/2006/07/13/431.aspx

    http://www.flickr.com/photos/anniemole/ / CC BY 2.0

    http://www.flickr.com/photos/anniemole/ / CC BY 2.0

    http://www.flickr.com/photos/anniemole/ / CC BY 2.0

    http://www.flickr.com/photos/pshab/ / CC BY-NC 2.0

    http://www.flickr.com/photos/pshab/ / CC BY-NC 2.0

    2000% growth from June 2008 to June 2009

    Tweet: PostRetweet: Repeating another user’s post – giving them creditReply: A post directed at another userMention: A post that refers to another user@username: used either to reply or to mention#Hashtags: are nothing more than “tags” or “keywords” attached in the body of postsTwitterfeed: Twitter’s equivalent of the Facebook newsfeed – a listing of either your posts, or all the posts of your connections.

    1382% growth

    1382% growth

    1382% growth

    1382% growth

    * Between the two sites, Facebook dominates with an average of 80% of the group using Facebook exclusively. * 25-44 is the sweet spot for Linkedin with the site attracting more than 20% of both groups. These two age groups were also the most likely to be active on both Linkedin and Facebook, with around 12% of both groups showing overlap. * 1+1=900%: While the dramatic growth of the segment of users visiting both sites (as well as the growth in Linkedin exclusive visitors) is partially due to site growth, the 900% growth in the percentage of users visiting both sites seems to indicate that these sites are more complimentary than competitive. With online services like Twitter and Friendfeed continuing to blur the line between casual and business, the ability to use a single site as both a personal and professional networking tool becomes more realistic. But whether the "Poke" will ever make it into a sales strategy is still anyone's guess.Facebook vs. Linkedin - Network, Socialize, Be Professional? (25 June 2009) http://blog.compete.com/2008/07/22/facebook-vs-linkedin-traffic-demographics/ http://snipurl.com/kvp10

    http://www.flickr.com/photos/mic_n_2_sugars/ / CC BY-NC-ND 2.0

    http://www.flickr.com/photos/gabbahey/ / CC BY-NC-SA 2.0

    http://www.flickr.com/photos/ambrosiophotography/ / CC BY-NC-ND 2.0

    http://www.flickr.com/photos/streetfly_jz/ / CC BY-NC-ND 2.0

    http://www.flickr.com/photos/streetfly_jz/ / CC BY-NC-ND 2.0

    http://www.flickr.com/photos/streetfly_jz/ / CC BY-NC-ND 2.0

    http://www.flickr.com/photos/streetfly_jz/ / CC BY-NC-ND 2.0

    “By including mobile in the portfolio, it enables broader access and a wider appeal,” he said. “It’s the one device we all carry around in our pocket all the time, so the least we can do is let people enter the campaign with the device they have in their hand.”Mobile Marketer (Big Bake Article)

    http://www.flickr.com/photos/timcaynes/ / CC BY-NC 2.0

    204 last month; 168 the month before.

    Favorites, Groups & Events

    Liaison AGM powerpoint presenation on social media - Presentation Transcript

    1. Social Recruitment  |Using New Technologies to Meet Traditional Goals
      Melissa Cheater
      Social Web Strategist + Speaker | melissacheater.com
    3. Social Media is not a fad.
      Social Media is a symptom of evolution in communication.
      Photo by Oldonliner
    4. The way we were...
    5. ... a new model
    6. “In the era of social media, people use technologies to get what they need from each other, not traditional institutions.”
      Charlene Li & Josh BernoffGroundswell: Winning in a World Transformed by Social Technologies
      Photo by Oldonliner
    7. State of the Union
    8. How do we use it?
      Photo by zizzy
    9. Look, Listen, Join, Speak
      Photo by zizzy
    10. How do they use it?
      Photo by zizzy
    11. Create:
      Blog Posts
      Videos
      Animation
      Photography
      News
      Photo by wonderfullycomplex
    12. Connect
      Connect:
      Friends
      Family
      Classmates
      Employers
      Peers
      Photo by erica_marshall
    13. Collaborate
      Collaborate:
      Research
      Schoolwork
      Planning
      Knowledge
      Groundswell
      Photo by markop
    14. React
      Comment/Critique:
      Restaurants
      Politics
      Celebrities
      Movies
      Each Other
      Photo by altemark
    15. Organize
      Organize:
      Bookmarks
      Events
      Tasks
      Projects
      Each Other
      Photo by counteract
    16. Consumption
      Accelerate Consumption:
      News
      Music
      Conversation
      Video
      Photo by pss
    17. Connect
      Now we will discuss:
      • Blogs
      • Social Networks
      • Rich Media
      • Mobile
      Photo by erica_marshall
    18. Blogs
      • Syndicated Content
      • Presented in Reverse Chronological
      • Powered by RSS
      • Comments
      Photo by anniemole
    19. Without comments, you do not have a blog.
      Photo by anniemole
    20. 2 guys who like video games, sarcasm and drawing
    21. Fun
      Interactive
      Engaging
      Usable
    22. Today Penny Arcade runs a massive annual game expo and sponsors a charity that has donated (as of this writing) $4.9 million worth of electronics and video games to children's hospitals
      • Bring the crisis home
      • Shape the message
    25. Fun
      Interactive
      Engaging
      Usable
    26. Strong Creative
      Consistent Architecture & Template
    27. Our redesigned MBA website
    28. Our MBA Blog
      Free
      Great Content
      Lacks creative, brand, impact
      • Redesigned to WordpressMU
      • Strong Creative
      • Consistent Architecture & Template
    30. Blogging Best Practices:
      • Enthusiastic Content Providers
      • Engaged Readers
      • Syndicate Your Content
      • Comment Policy
      • Invest in Design
      Photo by anniemole
    31. Blog Opportunities
      • Engage
      • Inform
      • Brand
      • Soapbox
      Photo by anniemole
    32. Social Networks
      • Online Community
      • Individual Profiles
      • Autobiographical
      • Interaction
      Photo by erica_marshall
    33. Communication
      Name
      Display Picture
      Elements of a social network profile
      Share Content
      Personal Information
      Connections
      Interaction
    34. 45% of the social network’s US users are ages 26 and older, and nearly 25% are over age 34.
    35. What’s Different About Facebook?
      • Founded in higher education
      • Largest population (North America)
      • More than 1/3 of Canadians
      • 65 million mobile users
      • Daily use (almost 50%)
      • 1 billion photos every month
      • 2.5 million events created every month
      • 1 billion pieces of content shared every week
    36. Key Terms
      • Profile
      • Friend
      • Wall
      • Status
      • Applications
      • Like
      • Fan
      • Poke
      • Newsfeed
      • Groups/Pages
    37. Facebook Groups bring people together within the larger network
      • Strong Creative
      • Regular, relevant communication from admissions
    39. The power of groups disappears when you achieve 5,000 members.
    40. Your Facebook Page/Public Profile is your Facebook homepage
    41. 1 "best in class" college example (Facebook Page)
      Boxes Tab
      • Multiple Apps
      • Custom FBML
      • Strong Creative
      • Active users
      • Opt-In Mailing list of 2,300
      • Strong Creative
      • Custom FBML (lower right column)
      • Investment in creative
      • Opt-in Mailing List of more than 1 million
      • 1,000’s of users interacting with each post
    45. 1 outstanding commercial example (Page)
      • Custom FBML & Flash
    47. uOttawa: Seek to Know App
      • uOttawa brand on my profile
      • uOttawa in my newsfeed (seen by all connections
      • Fan Photos/Videos
      • Users can contribute
      • Mobile Updates
      • Users receive status updates on their phone
      • Group Messages
      • Only >5000 members
      • Fan Updates
      • Segment
      • FacebookConnect
      • Anywhere with a login is now a viral opportunity
      Photo by pshab
    52. Facebook Best Practices
      • One effort at a time
      • Invest in creative
      • Consider a work in progress
      • Respond within 24 hours
      • Link to syndicated content
      • Set & Publish Content Guidelines
      Photo by pshab
    53. The (2nd) fastest growing member community
    54. microblog
      140 characters
      many to many public conversations
      growing at 1382%
      largest group is 45 – 54 year olds
      web, desktop & mobile
    55. Glossary
      • Tweet
      • Retweet
      • Reply / Mention / @username
      • Tag / Hashtag / #keyword
      • Twitterfeed
      • Anything you would tell anyone
      • Real-time or schedule
      • Manual or automatic
      • Person or brand
      • Information or insight
      • Real or Fake
    57. Opportunities
      • Mobile
      • Free SMS broadcast system
      • Link offline events to web
      • Real-Time
      • Appropriate Engagement
      • Monitoring
    58. our alumni began asking about it. The following is small (12% the audience we do for Facebook), but the impact is more immediate – Cornell College
      Source: Case Communications List Serv
    59. 1 – 2 "best in class" college/higher education examples
      Icon-Friendly
      Usable
      Short URL
      bit.ly
      Frequent
      Rich
      Custom Background
      200 pixels
      Retweet
    60. FriendFeed /
      Ping.FM
      Event Tag
      #followfriday
      Responsive
    61. 1 – 2 "best in class" commercial examples
    65. Desktop Notifications
      Aggregated Columns
      Monitor & Maintain Multiple Accounts
      Group Followers
      Save Searches
    66. Twitter Best Practices
      • Follow your friends, celebrities and topics of interest
      • Experiment safely
      • Follow back
      • Monitor and Respond
    67. What’s Different About LinkedIn?
      Profiles are positioned as resumes
      The only major social network where users do not post back and forth on each others profiles
      Users can post “references” of each other – one per relationship.
      Tone throughout the network is professional
      Not relevant for direct from HS market
    70. Social Network BP: Be Present
      Where your stakeholders want you
      Facebook Page/Public Profile
      2013 Groups
      Twitter Account
      Photo by mic_n_2_sugars
    71. Best Practices
      Observe and adapt
      Provide Relevant Content
      Be Responsive
      Stay Dynamic (Repurpose)
      Use Commercial Channels when available
      Integrate with www homepage
      Photo by mic_n_2_sugars
    72. Website Integration (6 slides)
      What the leaders are doing (examples from strong college websites)
      Brand
      Testimonial + Student Blog
      Dynamic
      Video + YouTube
      Twitter + News
      Flickr +
      User Content
    73. Icons
    75. Giving Your Content Legs Do it once, use it 5 times
      Photo by gabbahey
    76. Best Practices/Tips
    80. Contests
      Photo by ambrosiophotography
      • Incredibly simple
    86. Before you run a content contest ...
      Photo by streetfly_jz
    87. Do you need control?
      Photo by streetfly_jz
    88. What do they use?
      Photo by streetfly_jz
    89. Why would they bother?
      Photo by streetfly_jz
    90. everycup.ca
    91. but what about …
    92. 5 more minutes ….
      • Fails the lazy user test
      • Take a picture on your camera, and upload it through a non-mobile microsite?
    93. help them help you
      • Flexible
      • Mail
      • Online
      • Mobile
      = Successful.
    98. Rich Media
      Photos
      Flickr
      Photobucket
      Facebook
      Video
      YouTube
      uStream
      Longtail/Brightcove
      • Ivey’s Flickr profile
      • Post here and push to Twitter & Facebook, or
      • Post to Facebook and push nowhere
      • uVic’sFlickr Group
      • NEW: Flickr Galleries (Show photos of others)
    105. Stanford’s Branded .EDU YouTube channel
      Worth the effort
      • UWO’s Web 2.0 directory
      • Fantastic
    107. eMarketer forecasts that mobile advertising will rise from $648 million in 2008 to $3.3 billion in 2013.
      eMarketer, April 2009
    108. Mobile
    109. Better Phones
      Faster Networks
      Richer Content
    110. Mobile (7 slides)
      Opportunities & Current Statistics
      Opt-in Only
      Direct
      Immediate
      One on One or Many to Many
      Always accessible
      Easy (for them)
      Photo by zizzy
    111. Mobile Friendly Homepage
    112. Separate mobile site
    113. August 2009
      419 people tried to view Ivey via mobile
      (306 on iphones)
    114. July 2009: Only 204
      Growing at more than 200% a month
    115. iPhone
      iPod
      Blackberry
      Android
      Palm
      Samsung
    116. InStyle magazine offers a mobile app that launches their .mobi site
    118. Create your own “shortcut” application at bblauncher.com ($3)
    126. Listen
      Google Alerts
      Web
      Blog
      News
      Site Specific
      SocialOomph
      CoTweet
      Notifications (Email, RSS, SMS)
      Daily Checks
    127. Play with Social Media
      • Build a Facebook profile
      • Watch most-watched YouTube videos
      • Share pics with Flickr or PhotoBucket
      • Tag with Del.icio.us
      • Find some blogs that interest you (why?)
    128. Recommendations
      • Facebook Page
      • Twitter Account
      • Sharing widgets
      • Adapt for Mobile
      • Do nothing just because it’s always been done
      • Communicate across all relevant channels
      • Watch …
    129. Thank you
      Melissa Cheater,Social Web Strategist + Speaker
      info@melissacheater.com
      www.twitter.com/mmbc
      www.linkedin.com/in/melissacheater
      www.facebook.com/melissacheater
      www.melissacheater.com
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