Liaison AGM powerpoint presenation on social media
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  • <a href="http://www.flickr.com/photos/oldonliner/" rel="cc:attributionURL">http://www.flickr.com/photos/oldonliner/</a> / <a href="http://creativecommons.org/licenses/by-nc-nd/2.0/" rel="license">CC BY-NC-ND 2.0</a>
  • Communications is more fragmented. Social media and digital are not a challenge or alternative to the traditional communications model, they supplement – but with added complication.
  • <a href="http://www.flickr.com/photos/oldonliner/" rel="cc:attributionURL">http://www.flickr.com/photos/oldonliner/</a> / <a href="http://creativecommons.org/licenses/by-nc-nd/2.0/" rel="license">CC BY-NC-ND 2.0</a>
  • <a rel="&quot;cc:attributionURL&quot;" />http://www.flickr.com/photos/oldonliner/</a> / <a rel="&quot;license&quot;" />CC BY-NC-ND 2.0</a>
  • <a href="http://www.flickr.com/photos/zizzy/" rel="cc:attributionURL">http://www.flickr.com/photos/zizzy/</a> / <a href="http://creativecommons.org/licenses/by-nc/2.0/" rel="license">CC BY-NC 2.0</a>
  • Look: Take the time to evaluate new technologies – even if they immediately seem easy to disregard.Listen: Watch how the technology is being used – look for the opportunity and evaluate it. Based on observation, it may be appropriate for you to join/speak.Join: If observation and community ettiquette indicate that it is appropriate to do so, you can join the community.Speak: Similar to join, if appropriate, you can contribute to the community. <a href="http://www.flickr.com/photos/zizzy/" rel="cc:attributionURL">http://www.flickr.com/photos/zizzy/</a> / <a href="http://creativecommons.org/licenses/by-nc/2.0/" rel="license">CC BY-NC 2.0</a>
  • The next section will go through the major uses of social media technologies: Create, Connect, Collaborate, Comment/Critique,Organize, Accelerate Consumption.<a href="http://www.flickr.com/photos/zizzy/" rel="cc:attributionURL">http://www.flickr.com/photos/zizzy/</a> / <a href="http://creativecommons.org/licenses/by-nc/2.0/" rel="license">CC BY-NC 2.0</a>
  • <a href="http://www.flickr.com/photos/wonderfullycomplex/" rel="cc:attributionURL">http://www.flickr.com/photos/wonderfullycomplex/</a> / <a href="http://creativecommons.org/licenses/by-nc/2.0/" rel="license">CC BY-NC 2.0</a>
  • <a rel="&quot;cc:attributionURL&quot;" />http://www.flickr.com/photos/markop/</a> / <a rel="&quot;license&quot;" />CC BY-NC-ND 2.0</a> 22% use a wiki at least monthly (p.25)
  • <a href="http://www.flickr.com/photos/markop/" rel="cc:attributionURL">http://www.flickr.com/photos/markop/</a> / <a href="http://creativecommons.org/licenses/by-nc-nd/2.0/" rel="license">CC BY-NC-ND 2.0</a>22% use a wiki at least monthly (p.25)
  • <a href="http://www.flickr.com/photos/altemark/" rel="cc:attributionURL">http://www.flickr.com/photos/altemark/</a> / <a href="http://creativecommons.org/licenses/by/2.0/" rel="license">CC BY 2.0</a>20% read reviews (Groundswell p.27)
  • <a href="http://www.flickr.com/photos/counteract/" rel="cc:attributionURL">http://www.flickr.com/photos/counteract/</a> / <a href="http://creativecommons.org/licenses/by-nc-nd/2.0/" rel="license">CC BY-NC-ND 2.0</a>7% of online Americans use tags (p.29)
  • <a href="http://www.flickr.com/photos/pss/" rel="cc:attributionURL">http://www.flickr.com/photos/pss/</a> / <a href="http://creativecommons.org/licenses/by/2.0/" rel="license">CC BY 2.0</a>
  • <a href="http://www.flickr.com/photos/erica_marshall/" rel="cc:attributionURL">http://www.flickr.com/photos/erica_marshall/</a> / <a href="http://creativecommons.org/licenses/by-nc-sa/2.0/" rel="license">CC BY-NC-SA 2.0</a>
  • <a href="http://www.flickr.com/photos/anniemole/" rel="cc:attributionURL">http://www.flickr.com/photos/anniemole/</a> / <a href="http://creativecommons.org/licenses/by/2.0/" rel="license">CC BY 2.0</a>
  • <a href="http://www.flickr.com/photos/anniemole/" rel="cc:attributionURL">http://www.flickr.com/photos/anniemole/</a> / <a href="http://creativecommons.org/licenses/by/2.0/" rel="license">CC BY 2.0</a>
  • http://www.engadget.com/2006/06/22/dude-your-dell-is-on-fire/
  • http://en.community.dell.com/blogs/direct2dell/archive/2006/07/13/431.aspx
  • <a href="http://www.flickr.com/photos/anniemole/" rel="cc:attributionURL">http://www.flickr.com/photos/anniemole/</a> / <a href="http://creativecommons.org/licenses/by/2.0/" rel="license">CC BY 2.0</a>
  • <a href="http://www.flickr.com/photos/anniemole/" rel="cc:attributionURL">http://www.flickr.com/photos/anniemole/</a> / <a href="http://creativecommons.org/licenses/by/2.0/" rel="license">CC BY 2.0</a>
  • <a href="http://www.flickr.com/photos/anniemole/" rel="cc:attributionURL">http://www.flickr.com/photos/anniemole/</a> / <a href="http://creativecommons.org/licenses/by/2.0/" rel="license">CC BY 2.0</a>
  • <a href="http://www.flickr.com/photos/pshab/" rel="cc:attributionURL">http://www.flickr.com/photos/pshab/</a> / <a href="http://creativecommons.org/licenses/by-nc/2.0/" rel="license">CC BY-NC 2.0</a>
  • <a href="http://www.flickr.com/photos/pshab/" rel="cc:attributionURL">http://www.flickr.com/photos/pshab/</a> / <a href="http://creativecommons.org/licenses/by-nc/2.0/" rel="license">CC BY-NC 2.0</a>
  • 2000% growth from June 2008 to June 2009
  • Tweet: PostRetweet: Repeating another user’s post – giving them creditReply: A post directed at another userMention: A post that refers to another user@username: used either to reply or to mention#Hashtags: are nothing more than “tags” or “keywords” attached in the body of postsTwitterfeed: Twitter’s equivalent of the Facebook newsfeed – a listing of either your posts, or all the posts of your connections.
  • 1382% growth
  • 1382% growth
  • 1382% growth
  • 1382% growth
  • * Between the two sites, Facebook dominates with an average of 80% of the group using Facebook exclusively. * 25-44 is the sweet spot for Linkedin with the site attracting more than 20% of both groups. These two age groups were also the most likely to be active on both Linkedin and Facebook, with around 12% of both groups showing overlap. * 1+1=900%: While the dramatic growth of the segment of users visiting both sites (as well as the growth in Linkedin exclusive visitors) is partially due to site growth, the 900% growth in the percentage of users visiting both sites seems to indicate that these sites are more complimentary than competitive. With online services like Twitter and Friendfeed continuing to blur the line between casual and business, the ability to use a single site as both a personal and professional networking tool becomes more realistic. But whether the &quot;Poke&quot; will ever make it into a sales strategy is still anyone&apos;s guess.Facebook vs. Linkedin - Network, Socialize, Be Professional? (25 June 2009) http://blog.compete.com/2008/07/22/facebook-vs-linkedin-traffic-demographics/ http://snipurl.com/kvp10
  • <a href="http://www.flickr.com/photos/mic_n_2_sugars/" rel="cc:attributionURL">http://www.flickr.com/photos/mic_n_2_sugars/</a> / <a href="http://creativecommons.org/licenses/by-nc-nd/2.0/" rel="license">CC BY-NC-ND 2.0</a>
  • <a href="http://www.flickr.com/photos/gabbahey/" rel="cc:attributionURL">http://www.flickr.com/photos/gabbahey/</a> / <a href="http://creativecommons.org/licenses/by-nc-sa/2.0/" rel="license">CC BY-NC-SA 2.0</a>
  • <a href="http://www.flickr.com/photos/ambrosiophotography/" rel="cc:attributionURL">http://www.flickr.com/photos/ambrosiophotography/</a> / <a href="http://creativecommons.org/licenses/by-nc-nd/2.0/" rel="license">CC BY-NC-ND 2.0</a>
  • <a href="http://www.flickr.com/photos/streetfly_jz/" rel="cc:attributionURL">http://www.flickr.com/photos/streetfly_jz/</a> / <a href="http://creativecommons.org/licenses/by-nc-nd/2.0/" rel="license">CC BY-NC-ND 2.0</a>
  • <a href="http://www.flickr.com/photos/streetfly_jz/" rel="cc:attributionURL">http://www.flickr.com/photos/streetfly_jz/</a> / <a href="http://creativecommons.org/licenses/by-nc-nd/2.0/" rel="license">CC BY-NC-ND 2.0</a>
  • <a href="http://www.flickr.com/photos/streetfly_jz/" rel="cc:attributionURL">http://www.flickr.com/photos/streetfly_jz/</a> / <a href="http://creativecommons.org/licenses/by-nc-nd/2.0/" rel="license">CC BY-NC-ND 2.0</a>
  • <a href="http://www.flickr.com/photos/streetfly_jz/" rel="cc:attributionURL">http://www.flickr.com/photos/streetfly_jz/</a> / <a href="http://creativecommons.org/licenses/by-nc-nd/2.0/" rel="license">CC BY-NC-ND 2.0</a>
  • “By including mobile in the portfolio, it enables broader access and a wider appeal,” he said. “It’s the one device we all carry around in our pocket all the time, so the least we can do is let people enter the campaign with the device they have in their hand.”Mobile Marketer (Big Bake Article)
  • <a href="http://www.flickr.com/photos/timcaynes/" rel="cc:attributionURL">http://www.flickr.com/photos/timcaynes/</a> / <a href="http://creativecommons.org/licenses/by-nc/2.0/" rel="license">CC BY-NC 2.0</a>
  • 204 last month; 168 the month before.

Liaison AGM powerpoint presenation on social media Liaison AGM powerpoint presenation on social media Presentation Transcript

  • Social Recruitment  |Using New Technologies to Meet Traditional Goals
    Melissa Cheater
    Social Web Strategist + Speaker | melissacheater.com
  • Social Media is not a fad.
    Social Media is a symptom of evolution in communication.
    Photo by Oldonliner
    View slide
  • The way we were...
    View slide
  • ... a new model
  • “In the era of social media, people use technologies to get what they need from each other, not traditional institutions.”
    Charlene Li & Josh BernoffGroundswell: Winning in a World Transformed by Social Technologies
    Photo by Oldonliner
  • State of the Union
  • How do we use it?
    Photo by zizzy
  • Look, Listen, Join, Speak
    Photo by zizzy
  • How do they use it?
    Photo by zizzy
  • Create:
    Blog Posts
    Videos
    Animation
    Photography
    News
    Photo by wonderfullycomplex
  • Connect
    Connect:
    Friends
    Family
    Classmates
    Employers
    Peers
    Photo by erica_marshall
  • Collaborate
    Collaborate:
    Research
    Schoolwork
    Planning
    Knowledge
    Groundswell
    Photo by markop
  • React
    Comment/Critique:
    Restaurants
    Politics
    Celebrities
    Movies
    Each Other
    Photo by altemark
  • Organize
    Organize:
    Bookmarks
    Events
    Tasks
    Projects
    Each Other
    Photo by counteract
  • Consumption
    Accelerate Consumption:
    News
    Music
    Conversation
    Video
    Photo by pss
  • Connect
    Now we will discuss:
    • Blogs
    • Social Networks
    • Rich Media
    • Mobile
    Photo by erica_marshall
  • Blogs
    • Syndicated Content
    • Presented in Reverse Chronological
    • Powered by RSS
    • Comments
    Photo by anniemole
  • Without comments, you do not have a blog.
    Photo by anniemole
  • 2 guys who like video games, sarcasm and drawing
  • Fun
    Interactive
    Engaging
    Usable
  • Today Penny Arcade runs a massive annual game expo and sponsors a charity that has donated (as of this writing) $4.9 million worth of electronics and video games to children&apos;s hospitals
    • Bring the crisis home
    • Shape the message
  • Fun
    Interactive
    Engaging
    Usable
  • Strong Creative
    Consistent Architecture & Template
  • Our redesigned MBA website
  • Our MBA Blog
    Free
    Great Content
    Lacks creative, brand, impact
    • Redesigned to WordpressMU
    • Strong Creative
    • Consistent Architecture & Template
  • Blogging Best Practices:
    • Enthusiastic Content Providers
    • Engaged Readers
    • Syndicate Your Content
    • Comment Policy
    • Invest in Design
    Photo by anniemole
  • Blog Opportunities
    • Engage
    • Inform
    • Brand
    • Soapbox
    Photo by anniemole
  • Social Networks
    • Online Community
    • Individual Profiles
    • Autobiographical
    • Interaction
    Photo by erica_marshall
  • Communication
    Name
    Display Picture
    Elements of a social network profile
    Share Content
    Personal Information
    Connections
    Interaction
  • 45% of the social network’s US users are ages 26 and older, and nearly 25% are over age 34.
  • What’s Different About Facebook?
    • Founded in higher education
    • Largest population (North America)
    • More than 1/3 of Canadians
    • 65 million mobile users
    • Daily use (almost 50%)
    • 1 billion photos every month
    • 2.5 million events created every month
    • 1 billion pieces of content shared every week
  • Key Terms
    • Profile
    • Friend
    • Wall
    • Status
    • Applications
    • Like
    • Fan
    • Poke
    • Newsfeed
    • Groups/Pages
  • Facebook Groups bring people together within the larger network
    • Strong Creative
    • Regular, relevant communication from admissions
  • The power of groups disappears when you achieve 5,000 members.
  • Your Facebook Page/Public Profile is your Facebook homepage
  • 1 &quot;best in class&quot; college example (Facebook Page)
    Boxes Tab
    • Multiple Apps
    • Custom FBML
    • Strong Creative
    • Active users
    • Opt-In Mailing list of 2,300
    • Strong Creative
    • Custom FBML (lower right column)
    • Investment in creative
    • Opt-in Mailing List of more than 1 million
    • 1,000’s of users interacting with each post
  • 1 outstanding commercial example (Page)
    • Custom FBML & Flash
  • uOttawa: Seek to Know App
    • uOttawa brand on my profile
    • uOttawa in my newsfeed (seen by all connections
    • Fan Photos/Videos
    • Users can contribute
    • Mobile Updates
    • Users receive status updates on their phone
    • Group Messages
    • Only >5000 members
    • Fan Updates
    • Segment
    • FacebookConnect
    • Anywhere with a login is now a viral opportunity
    Photo by pshab
  • Facebook Best Practices
    • One effort at a time
    • Invest in creative
    • Consider a work in progress
    • Respond within 24 hours
    • Link to syndicated content
    • Set & Publish Content Guidelines
    Photo by pshab
  • The (2nd) fastest growing member community
  • microblog
    140 characters
    many to many public conversations
    growing at 1382%
    largest group is 45 – 54 year olds
    web, desktop & mobile
  • Glossary
    • Tweet
    • Retweet
    • Reply / Mention / @username
    • Tag / Hashtag / #keyword
    • Twitterfeed
    • Anything you would tell anyone
    • Real-time or schedule
    • Manual or automatic
    • Person or brand
    • Information or insight
    • Real or Fake
  • Opportunities
    • Mobile
    • Free SMS broadcast system
    • Link offline events to web
    • Real-Time
    • Appropriate Engagement
    • Monitoring
  • our alumni began asking about it. The following is small (12% the audience we do for Facebook), but the impact is more immediate – Cornell College
    Source: Case Communications List Serv
  • 1 – 2 &quot;best in class&quot; college/higher education examples
    Icon-Friendly
    Usable
    Short URL
    bit.ly
    Frequent
    Rich
    Custom Background
    200 pixels
    Retweet
  • FriendFeed /
    Ping.FM
    Event Tag
    #followfriday
    Responsive
  • 1 – 2 &quot;best in class&quot; commercial examples
  • Desktop Notifications
    Aggregated Columns
    Monitor & Maintain Multiple Accounts
    Group Followers
    Save Searches
  • Twitter Best Practices
    • Follow your friends, celebrities and topics of interest
    • Experiment safely
    • Follow back
    • Monitor and Respond
  • What’s Different About LinkedIn?
    Profiles are positioned as resumes
    The only major social network where users do not post back and forth on each others profiles
    Users can post “references” of each other – one per relationship.
    Tone throughout the network is professional
    Not relevant for direct from HS market
  • Social Network BP: Be Present
    Where your stakeholders want you
    Facebook Page/Public Profile
    2013 Groups
    Twitter Account
    Photo by mic_n_2_sugars
  • Best Practices
    Observe and adapt
    Provide Relevant Content
    Be Responsive
    Stay Dynamic (Repurpose)
    Use Commercial Channels when available
    Integrate with www homepage
    Photo by mic_n_2_sugars
  • Website Integration (6 slides)
    What the leaders are doing (examples from strong college websites)
    Brand
    Testimonial + Student Blog
    Dynamic
    Video + YouTube
    Twitter + News
    Flickr +
    User Content
  • Icons
  • Giving Your Content Legs Do it once, use it 5 times
    Photo by gabbahey
  • Best Practices/Tips
  • Contests
    Photo by ambrosiophotography
    • Incredibly simple
  • Before you run a content contest ...
    Photo by streetfly_jz
  • Do you need control?
    Photo by streetfly_jz
  • What do they use?
    Photo by streetfly_jz
  • Why would they bother?
    Photo by streetfly_jz
  • everycup.ca
  • but what about …
  • 5 more minutes ….
    • Fails the lazy user test
    • Take a picture on your camera, and upload it through a non-mobile microsite?
  • help them help you
    • Flexible
    • Mail
    • Online
    • Mobile
    = Successful.
  • Rich Media
    Photos
    Flickr
    Photobucket
    Facebook
    Video
    YouTube
    uStream
    Longtail/Brightcove
    • Ivey’s Flickr profile
    • Post here and push to Twitter & Facebook, or
    • Post to Facebook and push nowhere
    • uVic’sFlickr Group
    • NEW: Flickr Galleries (Show photos of others)
  • Stanford’s Branded .EDU YouTube channel
    Worth the effort
    • UWO’s Web 2.0 directory
    • Fantastic
  • eMarketer forecasts that mobile advertising will rise from $648 million in 2008 to $3.3 billion in 2013.
    eMarketer, April 2009
  • Mobile
  • Better Phones
    Faster Networks
    Richer Content
  • Mobile (7 slides)
    Opportunities & Current Statistics
    Opt-in Only
    Direct
    Immediate
    One on One or Many to Many
    Always accessible
    Easy (for them)
    Photo by zizzy
  • Mobile Friendly Homepage
  • Separate mobile site
  • August 2009
    419 people tried to view Ivey via mobile
    (306 on iphones)
  • July 2009: Only 204
    Growing at more than 200% a month
  • iPhone
    iPod
    Blackberry
    Android
    Palm
    Samsung
  • InStyle magazine offers a mobile app that launches their .mobi site
  • Create your own “shortcut” application at bblauncher.com ($3)
  • Listen
    Google Alerts
    Web
    Blog
    News
    Site Specific
    SocialOomph
    CoTweet
    Notifications (Email, RSS, SMS)
    Daily Checks
  • Play with Social Media
    • Build a Facebook profile
    • Watch most-watched YouTube videos
    • Share pics with Flickr or PhotoBucket
    • Tag with Del.icio.us
    • Find some blogs that interest you (why?)
  • Recommendations
    • Facebook Page
    • Twitter Account
    • Sharing widgets
    • Adapt for Mobile
    • Do nothing just because it’s always been done
    • Communicate across all relevant channels
    • Watch …
  • Thank you
    Melissa Cheater,Social Web Strategist + Speaker
    info@melissacheater.com
    www.twitter.com/mmbc
    www.linkedin.com/in/melissacheater
    www.facebook.com/melissacheater
    www.melissacheater.com