Liaison AGM powerpoint presenation on social media

Social Recruitment |Using New Technologies to Meet Traditional Goals
Melissa Cheater
Social Web Strategist + Speaker | melissacheater.com

Social Media is not a fad.
Social Media is a symptom of evolution in communication.
Photo by Oldonliner

The way we were...

... a new model

“In the era of social media, people use technologies to get what they need from each other, not traditional institutions.”
Charlene Li & Josh BernoffGroundswell: Winning in a World Transformed by Social Technologies
Photo by Oldonliner

State of the Union

How do we use it?
Photo by zizzy

Look, Listen, Join, Speak
Photo by zizzy

How do they use it?
Photo by zizzy

Create:
Blog Posts
Videos
Animation
Photography
News
Photo by wonderfullycomplex

Connect
Connect:
Friends
Family
Classmates
Employers
Peers
Photo by erica_marshall

Collaborate
Collaborate:
Research
Schoolwork
Planning
Knowledge
Groundswell
Photo by markop

React
Comment/Critique:
Restaurants
Politics
Celebrities
Movies
Each Other
Photo by altemark

Organize
Organize:
Bookmarks
Events
Tasks
Projects
Each Other
Photo by counteract

Consumption
Accelerate Consumption:
News
Music
Conversation
Video
Photo by pss

Connect
Now we will discuss:
Blogs
Social Networks
Rich Media
Mobile

Blogs
Syndicated Content
Presented in Reverse Chronological
Powered by RSS
Comments
Photo by anniemole

Without comments, you do not have a blog.
Photo by anniemole

2 guys who like video games, sarcasm and drawing

Fun
Interactive
Engaging
Usable

Today Penny Arcade runs a massive annual game expo and sponsors a charity that has donated (as of this writing) $4.9 million worth of electronics and video games to children's hospitals

Bring the crisis home
Shape the message

Fun
Interactive
Engaging
Usable

Strong Creative
Consistent Architecture & Template

Our redesigned MBA website

Our MBA Blog
Free
Great Content
Lacks creative, brand, impact

Redesigned to WordpressMU
Strong Creative
Consistent Architecture & Template

Blogging Best Practices:
Enthusiastic Content Providers
Engaged Readers
Syndicate Your Content
Comment Policy
Invest in Design
Photo by anniemole

Blog Opportunities
Engage
Inform
Brand
Soapbox
Photo by anniemole

Social Networks
Online Community
Individual Profiles
Autobiographical
Interaction

Communication
Name
Display Picture
Elements of a social network profile
Share Content
Personal Information
Connections
Interaction

45% of the social network’s US users are ages 26 and older, and nearly 25% are over age 34.

What’s Different About Facebook?
Founded in higher education
Largest population (North America)
More than 1/3 of Canadians
65 million mobile users
Daily use (almost 50%)
1 billion photos every month
2.5 million events created every month
1 billion pieces of content shared every week

Key Terms
Profile
Friend
Wall
Status
Applications
Like
Fan
Poke
Newsfeed
Groups/Pages

Facebook Groups bring people together within the larger network

Strong Creative
Regular, relevant communication from admissions

The power of groups disappears when you achieve 5,000 members.

Your Facebook Page/Public Profile is your Facebook homepage

1 "best in class" college example (Facebook Page)
Boxes Tab
Multiple Apps
Custom FBML

Strong Creative
Active users
Opt-In Mailing list of 2,300

Strong Creative
Custom FBML (lower right column)

Investment in creative
Opt-in Mailing List of more than 1 million
1,000’s of users interacting with each post

1 outstanding commercial example (Page)
Custom FBML & Flash

uOttawa: Seek to Know App

uOttawa brand on my profile
uOttawa in my newsfeed (seen by all connections

Fan Photos/Videos
Users can contribute
Mobile Updates
Users receive status updates on their phone
Group Messages
Only >5000 members
Fan Updates
Segment
FacebookConnect
Anywhere with a login is now a viral opportunity
Photo by pshab

Facebook Best Practices
One effort at a time
Invest in creative
Consider a work in progress
Respond within 24 hours
Link to syndicated content
Set & Publish Content Guidelines
Photo by pshab

The (2nd) fastest growing member community

microblog
140 characters
many to many public conversations
growing at 1382%
largest group is 45 – 54 year olds
web, desktop & mobile

Glossary
Tweet
Retweet
Reply / Mention / @username
Tag / Hashtag / #keyword
Twitterfeed

Anything you would tell anyone
Real-time or schedule
Manual or automatic
Person or brand
Information or insight
Real or Fake

Opportunities
Mobile
Free SMS broadcast system
Link offline events to web
Real-Time
Appropriate Engagement
Monitoring

our alumni began asking about it. The following is small (12% the audience we do for Facebook), but the impact is more immediate – Cornell College
Source: Case Communications List Serv

1 – 2 "best in class" college/higher education examples
Icon-Friendly
Usable
Short URL
bit.ly
Frequent
Rich
Custom Background
200 pixels
Retweet

FriendFeed /
Ping.FM
Event Tag
#followfriday
Responsive

1 – 2 "best in class" commercial examples

Desktop Notifications
Aggregated Columns
Monitor & Maintain Multiple Accounts
Group Followers
Save Searches

Twitter Best Practices
Follow your friends, celebrities and topics of interest
Experiment safely
Follow back
Monitor and Respond

What’s Different About LinkedIn?
Profiles are positioned as resumes
The only major social network where users do not post back and forth on each others profiles
Users can post “references” of each other – one per relationship.
Tone throughout the network is professional
Not relevant for direct from HS market

Social Network BP: Be Present
Where your stakeholders want you
Facebook Page/Public Profile
2013 Groups
Twitter Account
Photo by mic_n_2_sugars

Best Practices
Observe and adapt
Provide Relevant Content
Be Responsive
Stay Dynamic (Repurpose)
Use Commercial Channels when available
Integrate with www homepage
Photo by mic_n_2_sugars

Website Integration (6 slides)
What the leaders are doing (examples from strong college websites)
Brand
Testimonial + Student Blog
Dynamic
Video + YouTube
Twitter + News
Flickr +
User Content

Giving Your Content Legs Do it once, use it 5 times
Photo by gabbahey

Best Practices/Tips

Contests
Photo by ambrosiophotography

Incredibly simple

Before you run a content contest ...
Photo by streetfly_jz

Do you need control?

What do they use?

Why would they bother?

everycup.ca

but what about …

5 more minutes ….
Fails the lazy user test
Take a picture on your camera, and upload it through a non-mobile microsite?

help them help you

Flexible
Mail
Online
Mobile
= Successful.

Rich Media
Photos
Flickr
Photobucket
Facebook
Video
YouTube
uStream
Longtail/Brightcove

Ivey’s Flickr profile

Post here and push to Twitter & Facebook, or
Post to Facebook and push nowhere

uVic’sFlickr Group
NEW: Flickr Galleries (Show photos of others)

Stanford’s Branded .EDU YouTube channel
Worth the effort

UWO’s Web 2.0 directory
Fantastic

eMarketer forecasts that mobile advertising will rise from $648 million in 2008 to $3.3 billion in 2013.
eMarketer, April 2009

Mobile

Better Phones
Faster Networks
Richer Content

Mobile (7 slides)
Opportunities & Current Statistics
Opt-in Only
Direct
Immediate
One on One or Many to Many
Always accessible
Easy (for them)
Photo by zizzy

Mobile Friendly Homepage

Separate mobile site

August 2009
419 people tried to view Ivey via mobile
(306 on iphones)

July 2009: Only 204
Growing at more than 200% a month

iPhone
iPod
Blackberry
Android
Palm
Samsung

InStyle magazine offers a mobile app that launches their .mobi site

Create your own “shortcut” application at bblauncher.com ($3)

Listen
Google Alerts
Web
Blog
News
Site Specific
SocialOomph
CoTweet
Notifications (Email, RSS, SMS)
Daily Checks

Play with Social Media
Build a Facebook profile
Watch most-watched YouTube videos
Share pics with Flickr or PhotoBucket
Tag with Del.icio.us
Find some blogs that interest you (why?)

Recommendations
Facebook Page
Twitter Account
Sharing widgets
Adapt for Mobile
Do nothing just because it’s always been done
Communicate across all relevant channels
Watch …

Thank you
Melissa Cheater,Social Web Strategist + Speaker
info@melissacheater.com
www.twitter.com/mmbc
www.linkedin.com/in/melissacheater
www.facebook.com/melissacheater
www.melissacheater.com

http://www.melissacheater.com	120
http://www.slideshare.net	4
http://melissacheater.com	2
http://melissamae.ca	2

Liaison AGM powerpoint presenation on social media

by mcheater on Sep 11, 2009

Accessibility

Categories

Upload Details

Usage Rights

4 Embeds 128

Statistics

Liaison AGM powerpoint presenation on social media Presentation Transcript