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Melissa Cheater Social Web  Strategist + Speaker  |  melissacheater.com
 
 
 
 
 
Social Media is  not  a fad. Social Media is a symptom of  evolution in communication . Photo by  Oldonliner
 
Photo by zizzy
Create: Blog Posts Videos Animation Photography News Photo by wonderfullycomplex
Connect:  Friends Family Classmates Employers Peers Photo by erica_marshall
Collaborate:  Research Schoolwork Planning Knowledge Groundswell Photo by markop
Comment/Critique:  Restaurants Politics Celebrities Movies Each Other Photo by altemark
Organize:  Bookmarks Events Tasks Projects Each Other Photo by counteract
Accelerate Consumption: News Music Conversation Video Photo by pss
<ul><li>Now we will discuss: </li></ul><ul><li>Blogs </li></ul><ul><li>Social Networks </li></ul><ul><li>Rich Media </li><...
<ul><li>Syndicated Content </li></ul><ul><li>Presented in Reverse Chronological </li></ul><ul><li>Powered by RSS </li></ul...
<ul><li>Online Community </li></ul><ul><li>Individual Profiles </li></ul><ul><li>Autobiographical </li></ul><ul><li>Intera...
Display Picture Name Communication Share Content Personal Information Connections Interaction
<ul><li>Founded in higher education </li></ul><ul><li>Largest population (North America) </li></ul><ul><li>More than 1/3 o...
 
<ul><li>16 Ontarians between 16 and 21, who use Facebook </li></ul>
 
 
 
 
 
 
 
younger users – specifically those in the 12-17 and 18-24 year-old demographics – are Twitter’s fastest growing audience s...
microblog 140 characters many to many  public  conversations web, desktop & mobile more professionals, more companies
 
<ul><li>Photos </li></ul><ul><ul><li>Flickr </li></ul></ul><ul><ul><li>Photobucket </li></ul></ul><ul><ul><li>Facebook </l...
 
Mobile
Better Phones Faster Networks Richer Content
 
 
<ul><li>Opt-in Only </li></ul><ul><li>Direct </li></ul><ul><li>Immediate </li></ul><ul><li>One on One or Many to Many </li...
<ul><li>Casual </li></ul><ul><li>Personal </li></ul><ul><li>Intimate </li></ul><ul><li>Impulsive </li></ul>Photo by zizzy
 
 
 
 
Full Name
 
 
 
 
 
 
 
 
http://shankman.com/wp-content/uploads//keyinfluencertweet.jpg
- mashable.com
<ul><li>45% of employers are using social networks to research applicants </li></ul><ul><li>11% aren’t, but plan to start ...
<ul><li>provocative or inappropriate </li></ul><ul><li>drinking or using drugs </li></ul><ul><li>bad-mouthing </li></ul><u...
<ul><li>&quot;Make sure you are using this resource to your advantage by conveying a professional image and underscoring y...
<ul><li>good feel for personality </li></ul><ul><li>supported candidate's qualifications </li></ul><ul><li>Creativity </li...
- Market Watch
- April 2009, Academica Group / OCUFA
- April 2009, The Toronto Star / Academica Group
<ul><li>Including those with English as first language; and A+ averages in high school </li></ul>
- November 2008, MacArthur Foundation
- June 2008, Minneapolis Star-Tribune
- April 2009, Read Write Web
- September 2008, The Vancouver Sun
- February 2009, The Chronicle of Higher Education
<ul><li>http://blog.facebook.com/blog.php?post=126129882130 </li></ul><ul><li>http://googlewebmastercentral.blogspot.com/2...
<ul><li>Google Yourself </li></ul><ul><li>Social Mention </li></ul><ul><li>Twitter Search </li></ul><ul><li>Facebook Searc...
<ul><li>Think before you post </li></ul><ul><li>Clean up  your profiles & past content  </li></ul><ul><li>Claim your name ...
<ul><li>Melissa Cheater,   Social Web Strategist + Speaker </li></ul><ul><li>[email_address] </li></ul><ul><li>www.twitter...
 
 
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Guidance Counsellor Forum, November 2009

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  • &lt;div xmlns:cc=&amp;quot;http://creativecommons.org/ns#&amp;quot; about=&amp;quot;http://www.flickr.com/photos/oldonliner/182839989/&amp;quot;&gt;&lt;a rel=&amp;quot;cc:attributionURL&amp;quot; href=&amp;quot;http://www.flickr.com/photos/oldonliner/&amp;quot;&gt;http://www.flickr.com/photos/oldonliner/&lt;/a&gt; / &lt;a rel=&amp;quot;license&amp;quot; href=&amp;quot;http://creativecommons.org/licenses/by-nc-nd/2.0/&amp;quot;&gt;CC BY-NC-ND 2.0&lt;/a&gt;&lt;/div&gt;
  • &lt;div xmlns:cc=&amp;quot;http://creativecommons.org/ns#&amp;quot; about=&amp;quot;http://www.flickr.com/photos/zizzy/128710299/&amp;quot;&gt;&lt;a rel=&amp;quot;cc:attributionURL&amp;quot; href=&amp;quot;http://www.flickr.com/photos/zizzy/&amp;quot;&gt;http://www.flickr.com/photos/zizzy/&lt;/a&gt; / &lt;a rel=&amp;quot;license&amp;quot; href=&amp;quot;http://creativecommons.org/licenses/by-nc/2.0/&amp;quot;&gt;CC BY-NC 2.0&lt;/a&gt;&lt;/div&gt;
  • &lt;div xmlns:cc=&amp;quot;http://creativecommons.org/ns#&amp;quot; about=&amp;quot;http://www.flickr.com/photos/wonderfullycomplex/3352954780/&amp;quot;&gt;&lt;a rel=&amp;quot;cc:attributionURL&amp;quot; href=&amp;quot;http://www.flickr.com/photos/wonderfullycomplex/&amp;quot;&gt;http://www.flickr.com/photos/wonderfullycomplex/&lt;/a&gt; / &lt;a rel=&amp;quot;license&amp;quot; href=&amp;quot;http://creativecommons.org/licenses/by-nc/2.0/&amp;quot;&gt;CC BY-NC 2.0&lt;/a&gt;&lt;/div&gt;
  • &lt;div xmlns:cc=&amp;quot;http://creativecommons.org/ns#&amp;quot; about=&amp;quot;http://www.flickr.com/photos/erica_marshall/2885783824/&amp;quot;&gt;&lt;a rel=&amp;quot;cc:attributionURL&amp;quot; href=&amp;quot;http://www.flickr.com/photos/erica_marshall/&amp;quot;&gt;http://www.flickr.com/photos/erica_marshall/&lt;/a&gt; / &lt;a rel=&amp;quot;license&amp;quot; href=&amp;quot;http://creativecommons.org/licenses/by-nc-sa/2.0/&amp;quot;&gt;CC BY-NC-SA 2.0&lt;/a&gt;&lt;/div&gt; 25% of online Americans visit a social network at least monthly 22% of teenagers check daily Victoria&apos;s Secret has more than 250,000 Facebook friends
  • &lt;div xmlns:cc=&amp;quot;http://creativecommons.org/ns#&amp;quot; about=&amp;quot;http://www.flickr.com/photos/markop/2523825358/&amp;quot;&gt;&lt;a rel=&amp;quot;cc:attributionURL&amp;quot; href=&amp;quot;http://www.flickr.com/photos/markop/&amp;quot;&gt;http://www.flickr.com/photos/markop/&lt;/a&gt; / &lt;a rel=&amp;quot;license&amp;quot; href=&amp;quot;http://creativecommons.org/licenses/by-nc-nd/2.0/&amp;quot;&gt;CC BY-NC-ND 2.0&lt;/a&gt;&lt;/div&gt; 22% use a wiki at least monthly (p.25)
  • &lt;div xmlns:cc=&amp;quot;http://creativecommons.org/ns#&amp;quot; about=&amp;quot;http://www.flickr.com/photos/altemark/337248947/&amp;quot;&gt;&lt;a rel=&amp;quot;cc:attributionURL&amp;quot; href=&amp;quot;http://www.flickr.com/photos/altemark/&amp;quot;&gt;http://www.flickr.com/photos/altemark/&lt;/a&gt; / &lt;a rel=&amp;quot;license&amp;quot; href=&amp;quot;http://creativecommons.org/licenses/by/2.0/&amp;quot;&gt;CC BY 2.0&lt;/a&gt;&lt;/div&gt;
  • &lt;div xmlns:cc=&amp;quot;http://creativecommons.org/ns#&amp;quot; about=&amp;quot;http://www.flickr.com/photos/counteract/3208201211/&amp;quot;&gt;&lt;a rel=&amp;quot;cc:attributionURL&amp;quot; href=&amp;quot;http://www.flickr.com/photos/counteract/&amp;quot;&gt;http://www.flickr.com/photos/counteract/&lt;/a&gt; / &lt;a rel=&amp;quot;license&amp;quot; href=&amp;quot;http://creativecommons.org/licenses/by-nc-nd/2.0/&amp;quot;&gt;CC BY-NC-ND 2.0&lt;/a&gt;&lt;/div&gt;
  • &lt;div xmlns:cc=&amp;quot;http://creativecommons.org/ns#&amp;quot; about=&amp;quot;http://www.flickr.com/photos/pss/259619723/&amp;quot;&gt;&lt;a rel=&amp;quot;cc:attributionURL&amp;quot; href=&amp;quot;http://www.flickr.com/photos/pss/&amp;quot;&gt;http://www.flickr.com/photos/pss/&lt;/a&gt; / &lt;a rel=&amp;quot;license&amp;quot; href=&amp;quot;http://creativecommons.org/licenses/by/2.0/&amp;quot;&gt;CC BY 2.0&lt;/a&gt;&lt;/div&gt;
  • &lt;div xmlns:cc=&amp;quot;http://creativecommons.org/ns#&amp;quot; about=&amp;quot;http://www.flickr.com/photos/erica_marshall/2885783824/&amp;quot;&gt;&lt;a rel=&amp;quot;cc:attributionURL&amp;quot; href=&amp;quot;http://www.flickr.com/photos/erica_marshall/&amp;quot;&gt;http://www.flickr.com/photos/erica_marshall/&lt;/a&gt; / &lt;a rel=&amp;quot;license&amp;quot; href=&amp;quot;http://creativecommons.org/licenses/by-nc-sa/2.0/&amp;quot;&gt;CC BY-NC-SA 2.0&lt;/a&gt;&lt;/div&gt;
  • &lt;div xmlns:cc=&amp;quot;http://creativecommons.org/ns#&amp;quot; about=&amp;quot;http://www.flickr.com/photos/anniemole/85515856/&amp;quot;&gt;&lt;a rel=&amp;quot;cc:attributionURL&amp;quot; href=&amp;quot;http://www.flickr.com/photos/anniemole/&amp;quot;&gt;http://www.flickr.com/photos/anniemole/&lt;/a&gt; / &lt;a rel=&amp;quot;license&amp;quot; href=&amp;quot;http://creativecommons.org/licenses/by/2.0/&amp;quot;&gt;CC BY 2.0&lt;/a&gt;&lt;/div&gt;
  • &lt;div xmlns:cc=&amp;quot;http://creativecommons.org/ns#&amp;quot; about=&amp;quot;http://www.flickr.com/photos/anniemole/85515856/&amp;quot;&gt;&lt;a rel=&amp;quot;cc:attributionURL&amp;quot; href=&amp;quot;http://www.flickr.com/photos/anniemole/&amp;quot;&gt;http://www.flickr.com/photos/anniemole/&lt;/a&gt; / &lt;a rel=&amp;quot;license&amp;quot; href=&amp;quot;http://creativecommons.org/licenses/by/2.0/&amp;quot;&gt;CC BY 2.0&lt;/a&gt;&lt;/div&gt;
  • These are the common elements of social network profiles – each network has its own special features, but these are the basics.
  • Pulled from FB Ad Stats 13,566,500 FB Users in Canada 1,018,440 FB Users 55+ in Canada 1,405,480 FB Users 45-54 in Canada 2,247,280 FB Users 35-44 in Canada 3,676,240 FB Users 25-34 in Canada 4,877,760 FB Users 15-24 in Canada
  • 2 nd fastest growing member community
  • &lt;div xmlns:cc=&amp;quot;http://creativecommons.org/ns#&amp;quot; about=&amp;quot;http://www.flickr.com/photos/timcaynes/2343474728/&amp;quot;&gt;&lt;a rel=&amp;quot;cc:attributionURL&amp;quot; href=&amp;quot;http://www.flickr.com/photos/timcaynes/&amp;quot;&gt;http://www.flickr.com/photos/timcaynes/&lt;/a&gt; / &lt;a rel=&amp;quot;license&amp;quot; href=&amp;quot;http://creativecommons.org/licenses/by-nc/2.0/&amp;quot;&gt;CC BY-NC 2.0&lt;/a&gt;&lt;/div&gt;
  • &lt;div xmlns:cc=&amp;quot;http://creativecommons.org/ns#&amp;quot; about=&amp;quot;http://www.flickr.com/photos/timcaynes/2343474728/&amp;quot;&gt;&lt;a rel=&amp;quot;cc:attributionURL&amp;quot; href=&amp;quot;http://www.flickr.com/photos/timcaynes/&amp;quot;&gt;http://www.flickr.com/photos/timcaynes/&lt;/a&gt; / &lt;a rel=&amp;quot;license&amp;quot; href=&amp;quot;http://creativecommons.org/licenses/by-nc/2.0/&amp;quot;&gt;CC BY-NC 2.0&lt;/a&gt;&lt;/div&gt;
  • We used to type in address – now we Google. Google lists your: - Facebook Profile - Twitter Posts - LinkedIn Profile - MySpace Pages - Blog Posts
  • This is what can be found on Facebook – not always, but usually.
  • Participating in social media often means contributing on properties that are owned by someone else.
  • http://www.readwriteweb.com/archives/social_network_profile_costs_woman_college_degree.php#more
  • The night before convocation, Stacy Snyder was told she would be receiving a degree in English instead of Education. Millersville University made the decision because an online photo on Snyder&apos;s MySpace profile appeared to promote underage drinking. 27-year-old Snyder is suing the university for $75,000 in damages.  - Academica’s Top Ten http://www.readwriteweb.com/archives/social_network_profile_costs_woman_college_degree.php#more
  • http://mashable.com/2009/08/19/social-media-screening/ http://www.marketwatch.com/story/forty-five-percent-of-employers-use-social-networking-sites-to-research-job-candidates-careerbuilder-survey-finds-2009-08-19?siteid=nbsh
  • http://www.marketwatch.com/story/forty-five-percent-of-employers-use-social-networking-sites-to-research-job-candidates-careerbuilder-survey-finds-2009-08-19?siteid=nbsh
  • http://www.marketwatch.com/story/forty-five-percent-of-employers-use-social-networking-sites-to-research-job-candidates-careerbuilder-survey-finds-2009-08-19?siteid=nbsh
  • http://www.macfound.org/site/c.lkLXJ8MQKrH/b.4773437/
  • Helping http://www.academicagroup.ca/node/5031
  • Technology helping http://www.readwriteweb.com/archives/shocking_news_scientists_say_workplace_social_netw.php
  • Content http://www.canada.com/vancouversun/news/westcoastnews/story.html?id=ae892f5b-ec84-4db3-bea3-508666d73aaa&amp;k=21817
  • Content http://www.academicagroup.ca/node/6938
  • http://www.cbc.ca/health/story/2009/09/22/tech-internet-medical-student-social-media.html?ref=rss
  • Survey Methodology This survey was conducted online within the U.S. by Harris Interactive((C)) on behalf of CareerBuilder.com between May 22 and June 10, 2009 among 2,667 hiring managers and human resource professionals (employed full-time; not self-employed; with at least significant involvement in hiring decisions; non- government) ages 18 and over. With a pure probability sample of 2,667 one could say with a 95 percent probability that the overall results have a sampling error of +/- 1.9 percentage points. Sampling error for data from sub-samples is higher and varies.
  • Transcript of "Guidance Counsellor Forum, November 2009"

    1. 1. Melissa Cheater Social Web Strategist + Speaker | melissacheater.com
    2. 7. Social Media is not a fad. Social Media is a symptom of evolution in communication . Photo by Oldonliner
    3. 9. Photo by zizzy
    4. 10. Create: Blog Posts Videos Animation Photography News Photo by wonderfullycomplex
    5. 11. Connect: Friends Family Classmates Employers Peers Photo by erica_marshall
    6. 12. Collaborate: Research Schoolwork Planning Knowledge Groundswell Photo by markop
    7. 13. Comment/Critique: Restaurants Politics Celebrities Movies Each Other Photo by altemark
    8. 14. Organize: Bookmarks Events Tasks Projects Each Other Photo by counteract
    9. 15. Accelerate Consumption: News Music Conversation Video Photo by pss
    10. 16. <ul><li>Now we will discuss: </li></ul><ul><li>Blogs </li></ul><ul><li>Social Networks </li></ul><ul><li>Rich Media </li></ul><ul><li>Mobile </li></ul>Photo by erica_marshall
    11. 17. <ul><li>Syndicated Content </li></ul><ul><li>Presented in Reverse Chronological </li></ul><ul><li>Powered by RSS </li></ul><ul><li>Comments </li></ul>Photo by anniemole
    12. 18. <ul><li>Online Community </li></ul><ul><li>Individual Profiles </li></ul><ul><li>Autobiographical </li></ul><ul><li>Interaction </li></ul>Photo by erica_marshall
    13. 19. Display Picture Name Communication Share Content Personal Information Connections Interaction
    14. 20. <ul><li>Founded in higher education </li></ul><ul><li>Largest population (North America) </li></ul><ul><li>More than 1/3 of Canadians </li></ul><ul><li>65 million mobile users </li></ul><ul><li>Daily use (almost 50%) </li></ul><ul><li>1 billion photos every month </li></ul><ul><li>2.5 million events created every month </li></ul><ul><li>1 billion pieces of content shared every week </li></ul>
    15. 22. <ul><li>16 Ontarians between 16 and 21, who use Facebook </li></ul>
    16. 30. younger users – specifically those in the 12-17 and 18-24 year-old demographics – are Twitter’s fastest growing audience segment
    17. 31. microblog 140 characters many to many public conversations web, desktop & mobile more professionals, more companies
    18. 33. <ul><li>Photos </li></ul><ul><ul><li>Flickr </li></ul></ul><ul><ul><li>Photobucket </li></ul></ul><ul><ul><li>Facebook </li></ul></ul><ul><li>Video </li></ul><ul><ul><li>YouTube </li></ul></ul><ul><ul><li>uStream </li></ul></ul><ul><ul><li>Longtail/Brightcove </li></ul></ul>
    19. 35. Mobile
    20. 36. Better Phones Faster Networks Richer Content
    21. 39. <ul><li>Opt-in Only </li></ul><ul><li>Direct </li></ul><ul><li>Immediate </li></ul><ul><li>One on One or Many to Many </li></ul><ul><li>Always accessible </li></ul><ul><li>Easy (for them) </li></ul>Photo by zizzy
    22. 40. <ul><li>Casual </li></ul><ul><li>Personal </li></ul><ul><li>Intimate </li></ul><ul><li>Impulsive </li></ul>Photo by zizzy
    23. 45. Full Name
    24. 54. http://shankman.com/wp-content/uploads//keyinfluencertweet.jpg
    25. 55. - mashable.com
    26. 56. <ul><li>45% of employers are using social networks to research applicants </li></ul><ul><li>11% aren’t, but plan to start </li></ul><ul><li>35% of employers reported content on social networking sites that caused them not to hire the candidate. </li></ul>
    27. 57. <ul><li>provocative or inappropriate </li></ul><ul><li>drinking or using drugs </li></ul><ul><li>bad-mouthing </li></ul><ul><li>poor communication skills </li></ul><ul><li>discriminatory comments </li></ul><ul><li>lied about qualifications </li></ul><ul><li>shared confidential information </li></ul>
    28. 58. <ul><li>&quot;Make sure you are using this resource to your advantage by conveying a professional image and underscoring your qualifications.“ </li></ul><ul><ul><li>Rosemary Haefner, Vice President of Human Resources at CareerBuilder </li></ul></ul>
    29. 59. <ul><li>good feel for personality </li></ul><ul><li>supported candidate's qualifications </li></ul><ul><li>Creativity </li></ul><ul><li>solid communication skills </li></ul><ul><li>well-rounded </li></ul><ul><li>good references </li></ul><ul><li>awards and accolades </li></ul>
    30. 60. - Market Watch
    31. 61. - April 2009, Academica Group / OCUFA
    32. 62. - April 2009, The Toronto Star / Academica Group
    33. 63. <ul><li>Including those with English as first language; and A+ averages in high school </li></ul>
    34. 64. - November 2008, MacArthur Foundation
    35. 65. - June 2008, Minneapolis Star-Tribune
    36. 66. - April 2009, Read Write Web
    37. 67. - September 2008, The Vancouver Sun
    38. 68. - February 2009, The Chronicle of Higher Education
    39. 69. <ul><li>http://blog.facebook.com/blog.php?post=126129882130 </li></ul><ul><li>http://googlewebmastercentral.blogspot.com/2009/10/managing-your-reputation-through-search.html </li></ul>
    40. 70. <ul><li>Google Yourself </li></ul><ul><li>Social Mention </li></ul><ul><li>Twitter Search </li></ul><ul><li>Facebook Search </li></ul><ul><li>Make a list of all your accounts </li></ul>
    41. 71. <ul><li>Think before you post </li></ul><ul><li>Clean up your profiles & past content </li></ul><ul><li>Claim your name (& think before you use your name) </li></ul><ul><li>Keep gripes offline . </li></ul><ul><li>Join Professional groups & communities </li></ul><ul><li>Highlight accomplishments </li></ul>
    42. 72. <ul><li>Melissa Cheater, Social Web Strategist + Speaker </li></ul><ul><li>[email_address] </li></ul><ul><li>www.twitter.com/mmbc </li></ul><ul><li>www.linkedin.com/in/melissacheater </li></ul><ul><li>www.facebook.com/melissacheater </li></ul><ul><li>www.melissacheater.com </li></ul>
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