The secrets of a
successful social media
       strategy

How facebook, twitter and blogs can help
           your bottom ...
matthew chamberlin
       Facebook.com/mchamberlin

                Linkedin

          twitter @mchamberlin

e-mail: matt...
it is a conversation
     powered by...


                        BLOGS
                       forums
                    ...
what are the
   benefits?
Engagement
Trust
conversation
previously untapped collective
intelligence
networking (biz and pe...
the big three
         70MM active users in US
             240MM worldwide
      700,000+ new accounts per day
      More...
Successful case study
•   Start early

•   Ladder support

•   Empower superusers

•   provide source materials for
    ug...
citizen
         journalism



 other examples:

Sichuan earthquake
      Tsunami
      Mumbai
why should i care?
•   SM is gaining trust

•   Growth industry

•   president obama

•   one falls, another
    rises

• ...
5 ways to gauge your
   social media readiness

1. how are you listening?

2. do you know who your customers are?

3. who ...
a few things social
     media is not

a campaign
a substitute or replacement for
what you are already doing
free
a zero s...
Digital natives
         vs
digital immigrants




We call it “social media”
 Our kids call it “life”
matthew chamberlin
       Facebook.com/mchamberlin

                Linkedin

          twitter @mchamberlin

e-mail: matt...
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The Secrets Of A Successful Social Media Marketing Strategy

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How facebook, twitter and blogs can help your bottom line

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The Secrets Of A Successful Social Media Marketing Strategy

  1. 1. The secrets of a successful social media strategy How facebook, twitter and blogs can help your bottom line
  2. 2. matthew chamberlin Facebook.com/mchamberlin Linkedin twitter @mchamberlin e-mail: matthew@clearcastdigitalmedia.com
  3. 3. it is a conversation powered by... BLOGS forums wikis RSS
  4. 4. what are the benefits? Engagement Trust conversation previously untapped collective intelligence networking (biz and personal)
  5. 5. the big three 70MM active users in US 240MM worldwide 700,000+ new accounts per day More than half out of college 55+ year old women fastest growing group user numbers hard to come by but grew over 1500% YOY 2008-09 Average income $58,000 Interests skew towards news, restaurants, sports,politics only network that skews more male than female (57%-43%) up 361% yoy 2007-08 30MM professionals from 150 industries job search and networking
  6. 6. Successful case study • Start early • Ladder support • Empower superusers • provide source materials for ugc • Use tools people are familiar with • make it easy to find • make it scale • mobile devices • have a great team
  7. 7. citizen journalism other examples: Sichuan earthquake Tsunami Mumbai
  8. 8. why should i care? • SM is gaining trust • Growth industry • president obama • one falls, another rises • can be cost efficient • versatile and niche oriented • the internet is social
  9. 9. 5 ways to gauge your social media readiness 1. how are you listening? 2. do you know who your customers are? 3. who are the voices of your company? 4. goals 5. resources
  10. 10. a few things social media is not a campaign a substitute or replacement for what you are already doing free a zero sum game
  11. 11. Digital natives vs digital immigrants We call it “social media” Our kids call it “life”
  12. 12. matthew chamberlin Facebook.com/mchamberlin Linkedin twitter @mchamberlin e-mail: matthew@clearcastdigitalmedia.com

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