social media
social networking
web 2.0
the intersection of
online and offline

Digital natives
vs
digital immigrants
We call it “social media”
you call it “life”

it is a conversation
powered by...
BLOGS
forums
wikis
RSS

what are the
benefits?
Engagement
Trust
conversation
previously untapped collective
intelligence
networking

some rules of the
road
• be nice
• you never knowturn upsomething
where
you say might
• you never who is following you

my cousin stephen

some rules of the
road
• be nice
• you never knowturn upsomething
where
you say might
• you never who is following you

privacy and
harassment
January 14, 2009
Despite News Reports, Task Force Finds
Online Threat to Children Overblown
January 17, 2009
Study suggests Internet social sites aren't a
waste for teens
MacArthur Foundation
www.digitallearning.macfound.org or http://digitalyouth.ischool.berkeley.edu/

Successful case study
• Start early
• Ladder support
• Empower superusers
• provide source materials for
ugc
• Use tools people are familiar
with
• make it easy to find
• make it scale
• mobile devices
• have a great team

citizen
journalism
other examples:
Sichuan earthquake
Tsunami
Mumbai

matthew chamberlin
Facebook
Linkedin
twitter @mchamberlin
e-mail: matthew@clearcastdigitalmedia.com