The future of the Adobe Flash platform

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Slides I presented at Wintech in Las Vegas. More content on my blog www.riagora.com

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The future of the Adobe Flash platform

  1. 1. The future of the Flash Platform Michaël Chaize | Platform Evangelist 2011 Wintech© 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 1
  2. 2. Welcome to Las Vegas § Insert your 5 – 8 main Topics© 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 2
  3. 3. What’s the future of the Flash Platform ? § Insert your 5 – 8 main Topics© 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 3
  4. 4. Ask the experts© 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 4
  5. 5. What do you think about Flash ?© 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 5
  6. 6. What’s the future of the web ? innovation FLASH11 HTML5© 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 6
  7. 7. HOMESTAR 10 V1 YOUTUBE NIKE DEVIL RADISKULLPICNIK HOTEL BROADMOOR BABYDOLL BEACHANDRUNNER WB MOBILE BALL PRAYSTATION DREAMWORKS AUDIOTOOL HD/H.264 HARDWARE ACCELERATION ACCESSIBILITY BITMAP DATA & EFFECTS BINARY SOCKETS HTTP VIDEO STREAMING COLLISION DETECTION VIDEO STREAMING SCALE 9 COMPONENT SCALING ACTIONSCRIPT 3 DYNAMIC SOUND GENERATION MASKING DYNAMIC TEXT HTML TEXT FORMATTING WEBCAM & MICROPHONE TEXT ANTI-ALIASING FULLSCREEN PIXEL BENDER CONTENT PROTECTION HYPERLINKS MOVIECLIP TRANSPARENCY SWF LOADING XML / OBJECTS / ARRAYS COMPRESSION WMODE DEPTH MGMT TRANSPARENT VIDEO TEXT LAYOUT FRAMEWORKGRADIENTS SYMBOLS COLOR EFFECTS BROWSER COMMUNICATION SCRIPTED INTERACTIVITY RUNTIME MASKING ACTIONSCRIPT 2 FILTERS & BLEND MODES ENHANCED DRAWING APIANTI-ALIASED VECTORS FONTS MP3 PLAYBACK EMBEDDED SOUND TEXT-BASED SOCKETS CROSS-DOMAIN SUPPORT MULTI-CORE E4X DYNAMIC STREAMING SMARTPHONESVECTOR GRAPHICS & ANIMATION VARIABLES ACTIONSCRIPT 1 PRINTING DRAWING API PROGRESSIVE VIDEO LOCAL CACHING 3D EFFECTS PEER TO PEER 1 2 3 4 5 6 7 8 9 10 10.1 FLASH INNOVATION TIMELINE
  8. 8. Le lièvre et la tortue ( e Tortoise and the Hare)© 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 8
  9. 9. The famous army of Flash killers
  10. 10. Flash Player 10.1 Penetration in 3 months – Fastest in the World 74%© 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
  11. 11. BUILDING FOR MULTISCREEN
  12. 12. The Flash platform will focus on 4 main areasWEB VIDEO ENTERPRISE GAMING 85% 75% 8 of 10 70% of Alexa top100 of all video § Health Care of all games websites are on the web § Financial Services on the web using Flash is Flash § Consumer Electronics are Flash games 13©2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
  13. 13. <WEB>WEB VIDEO ENTERPRISE GAMING 14©2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
  14. 14. Flash CS 5.5 top priorities Multi-Screen Usability write once - run everywhere target single device multiple versions screens resolutions and sizes Designer Logic Shinny Pixels© 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 15
  15. 15. <VIDEO>WEB VIDEO ENTERPRISE GAMING 16©2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
  16. 16. Consistent Video Experiences§ Live, VOD,§ H.264, AAC§ P2P, HTTP, RTMPDynamic Streaming § Adaptive Bitrate § Enhanced Seek, DVRProtected delivery § Encrypted protocol, SWF VVideo Performance § Mobile Hardware Acceleration § Optimized EncodingPowerful Media Framework© 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
  17. 17. Dynamic Streaming on Mobile Adaptive Bitrate technology § RTMP + HTTP Protocols § CPU + Bandwidth monitoring Recovery during network outage § Smart buffering reduces disruptions Local buffer for dynamic seeking § Seek back + forward § Reduced network calls § Pause and Resume quickly § Frame stepping + Speed change Good Bandwidth Bandwidth Trouble Good Bandwidth© 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
  18. 18. Protected Delivery For Mobile Monetize Video § Pay per view § Advertising RTMPe Encryption § Real Time encryption for Live + VOD § No DRM workflow § Used today by all major publishers SWF Verification § Protect the video player § Protect access § Used today by all major publishers RTMFP (Peer Assisted Networking) § P2P to optimize your bandwith© 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
  19. 19. Flash Player 10.2 and the StageVideo API© 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 20
  20. 20. What’s next? 3D© 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 21
  21. 21. Google TV© 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 22
  22. 22. <ENTERPRISE>WEB VIDEO ENTERPRISE GAMING 23©2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
  23. 23. Enterprise priorities: Performances and Productivity 3 Gener ate ev fo r AS ent h a mp late ndler e te ds Renam Cod tho e varia t me ble / fi l e men le id e /Imp Metad rr Ove le ata cod l as s / fi e com pletio c te a n Ge nera Quick Assists© 2010 Adobe Systems Incorporated. All Rights Reserved.
  24. 24. Multi-Screen Application, a top priority Native Native Native Native Native Native App App App App App App iOS© 2010 Adobe Systems Incorporated. All Rights Reserved.
  25. 25. Multi-Screen Application, a top priority Flex “Hero” framework AIR 2.5 Flash Player 10.1 iOS© 2010 Adobe Systems Incorporated. All Rights Reserved.
  26. 26. Native applications (AIR 2.5)© 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
  27. 27. Top priority - Multi-Screen applications s:Application s:MobileApplication s:TabbedMobileApplication ADOBE FLEX “Hero”© 2010 Adobe Systems Incorporated. All Rights Reserved. 28
  28. 28. A game changer 80% “A big part of that trend will be the rise of tablets, with a projected 80% of businesses supporting a workforce using tablets by 2013.” Gartner© 2010 Adobe Systems Incorporated. All Rights Reserved. 29
  29. 29. The best Multi-Screen Enterprise demo - Adobe Connect© 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
  30. 30. the Enterprise love story Design Project Project owner supervisor Development “Business” “IT” FLASH CATALYST CS5 Developers
  31. 31. WORKLOWWith Flash Catalyst Design Development § Visual Design § Interaction Design
  32. 32. <GAMING>WEB VIDEO ENTERPRISE GAMING 33©2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
  33. 33. Flash and 3D Augmented Reality 3D Stereoscopy API’s E-commerce, Retailing Rich Media© 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 34
  34. 34. We are going to change the web, again.© 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 35
  35. 35. A two steps strategy Games and 3D developers 3D for anyone© 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 36
  36. 36. What’s the future of the Flash Platform ? § Insert your 5 – 8 main Topics© 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 37
  37. 37. The Flash Platform is still the engine of the web Multiscreen Content and Applications TOOLS FRAMEWORK SERVERS SERVICES CLIENTS FLASH PLATFORM Flash Flash Flex Flash Media Flash Flash Player Professional Catalyst Server Family Platform Services Flash Builder LiveCycle AIR Creative Suite ColdFusion Analytics & Optimization© 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.All external content and images pending approvals.
  38. 38. The Flash platform will focus on 4 main areas. The team is aligned.WEB VIDEO ENTERPRISE GAMING 39©2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
  39. 39. MCHAIZE@ADOBE.COM
  40. 40. © 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.

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