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The future of the Flash Platform
        Michaël Chaize | Platform Evangelist




       2011 Wintech

© 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.   1
Welcome to Las Vegas

 §     Insert your 5 – 8 main Topics




© 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.   2
What’s the future of the Flash Platform ?

 §     Insert your 5 – 8 main Topics




© 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.   3
Ask the experts




© 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.   4
What do you think about Flash ?




© 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.   5
What’s the future of the web ?




                                        innovation
                                         FLASH11
                                          HTML5
© 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.   6
HOMESTAR 10 V1
                   YOUTUBE
                    NIKE DEVIL
           RADISKULLPICNIK HOTEL
              BROADMOOR BABYDOLL
               BEACHANDRUNNER
                  WB MOBILE
                      BALL
                PRAYSTATION
                 DREAMWORKS
                  AUDIOTOOL




                                                                                                                                                                HD/H.264         HARDWARE ACCELERATION

                                                                                                            ACCESSIBILITY      BITMAP DATA & EFFECTS       BINARY SOCKETS                    HTTP VIDEO STREAMING


                                                                           COLLISION DETECTION    VIDEO STREAMING                       SCALE 9 COMPONENT SCALING       ACTIONSCRIPT 3                DYNAMIC SOUND GENERATION




                                                MASKING   DYNAMIC TEXT    HTML TEXT FORMATTING    WEBCAM & MICROPHONE                              TEXT ANTI-ALIASING    FULLSCREEN   PIXEL BENDER           CONTENT PROTECTION




               HYPERLINKS      MOVIECLIP   TRANSPARENCY   SWF LOADING        XML / OBJECTS / ARRAYS COMPRESSION        WMODE      DEPTH MGMT      TRANSPARENT VIDEO                      TEXT LAYOUT FRAMEWORK


GRADIENTS SYMBOLS COLOR EFFECTS BROWSER COMMUNICATION         SCRIPTED INTERACTIVITY                             RUNTIME MASKING ACTIONSCRIPT 2   FILTERS & BLEND MODES                        ENHANCED DRAWING API


ANTI-ALIASED VECTORS   FONTS       MP3 PLAYBACK                EMBEDDED SOUND     TEXT-BASED SOCKETS                          CROSS-DOMAIN SUPPORT     MULTI-CORE         E4X     DYNAMIC STREAMING    SMARTPHONES


VECTOR GRAPHICS & ANIMATION                                VARIABLES     ACTIONSCRIPT 1          PRINTING       DRAWING API   PROGRESSIVE VIDEO                     LOCAL CACHING       3D EFFECTS    PEER TO PEER




  1                    2                    3                  4                    5                       6                   7                    8                   9                 10                 10.1
                                                                                        FLASH INNOVATION TIMELINE
Le lièvre et la tortue (                                             e Tortoise and the Hare)




© 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.                      8
The famous army of Flash killers
Flash Player 10.1 Penetration in 3 months – Fastest in the World




                                                                              74%


© 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
The future of the Adobe Flash platform
BUILDING FOR MULTISCREEN
The Flash platform will focus on 4 main areas


WEB                                                                          VIDEO                   ENTERPRISE                   GAMING




    85%                                                                       75%                     8 of 10                        70%
       of Alexa top100                                                           of all video         §   Health Care                 of all games
        websites are                                                             on the web           §   Financial Services          on the web
         using Flash                                                               is Flash           §   Consumer Electronics      are Flash games
                                                                                                13
©2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
<WEB>


WEB                                                                          VIDEO        ENTERPRISE   GAMING




                                                                                     14
©2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Flash CS 5.5 top priorities




                                                                              Multi-Screen                       Usability
                                                                               write once - run everywhere
                                                                               target single device
                                                                               multiple versions
                                                                               screens resolutions and sizes




                                                                              Designer Logic                   Shinny Pixels

© 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.                      15
<VIDEO>


WEB                                                                          VIDEO        ENTERPRISE   GAMING




                                                                                     16
©2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Consistent Video Experiences


§    Live, VOD,
§    H.264, AAC
§    P2P, HTTP, RTMP


Dynamic Streaming
      §    Adaptive Bitrate
      §    Enhanced Seek, DVR
Protected delivery
      §    Encrypted protocol, SWF V
Video Performance
      §    Mobile Hardware Acceleration
      §    Optimized Encoding
Powerful Media Framework


© 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Dynamic Streaming on Mobile

                                                                              Adaptive Bitrate technology
                                                                                §   RTMP + HTTP Protocols
                                                                                §   CPU + Bandwidth monitoring
                                                                              Recovery during network outage
                                                                                §   Smart buffering reduces disruptions
                                                                              Local buffer for dynamic seeking
                                                                                §   Seek back + forward
                                                                                §   Reduced network calls
                                                                                §   Pause and Resume quickly
                                                                                §   Frame stepping + Speed change

                               Good Bandwidth                                        Bandwidth Trouble   Good Bandwidth




© 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Protected Delivery For Mobile


  Monetize Video
        §    Pay per view
        §    Advertising
  RTMPe Encryption
        §    Real Time encryption for Live + VOD
        §    No DRM workflow
        §    Used today by all major publishers
  SWF Verification
        §    Protect the video player
        §    Protect access
        §    Used today by all major publishers
  RTMFP (Peer Assisted Networking)
        §    P2P to optimize your bandwith


© 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Flash Player 10.2 and the StageVideo API




© 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.   20
What’s next? 3D




© 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.   21
Google TV




© 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.   22
<ENTERPRISE>


WEB                                                                          VIDEO        ENTERPRISE   GAMING




                                                                                     23
©2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Enterprise priorities: Performances and Productivity




                                                                            3                           Gener
                                                                                                             ate ev
                                                                  fo   r AS                                          ent h a
                                                          mp late                                                           ndler
                                  e              te                             ds                      Renam
                              Cod                                          tho                                 e varia
                                                                      t me                                            ble / fi
                                                    l       e   men                                                            le
                                       id    e /Imp                                                  Metad
                          rr
                      Ove                                              le                                  ata cod
                                                            l as s / fi                                           e com
                                                                                                                         pletio
                                             c
                                        te a                                                                                        n
                          Ge       nera

                                                                                     Quick Assists




© 2010 Adobe Systems Incorporated. All Rights Reserved.
Multi-Screen Application, a top priority




                                                            Native   Native   Native   Native   Native   Native
                                                             App      App      App      App      App      App




                                                          iOS

© 2010 Adobe Systems Incorporated. All Rights Reserved.
Multi-Screen Application, a top priority




                                                                    Flex “Hero” framework



                                                                AIR 2.5      Flash Player 10.1




                                                          iOS

© 2010 Adobe Systems Incorporated. All Rights Reserved.
Native applications (AIR 2.5)




© 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Top priority - Multi-Screen applications

                                                          s:Application        s:MobileApplication   s:TabbedMobileApplication




                 ADOBE FLEX
                   “Hero”




© 2010 Adobe Systems Incorporated. All Rights Reserved.                   28
A game changer




                                                                        80%
                                                           “A big part of that trend will be the rise of tablets, with a
                                                          projected 80% of businesses supporting a workforce using
                                                                            tablets by 2013.” Gartner
© 2010 Adobe Systems Incorporated. All Rights Reserved.                                 29
The best Multi-Screen Enterprise demo - Adobe Connect




© 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
the Enterprise love story


                            Design
                                                                            Project
                                     Project owner
                                                                          supervisor   Development




             “Business”                                                                  “IT”

                                                     FLASH CATALYST CS5

                                                                          Developers
WORKLOW

With Flash Catalyst



                               Design           Development




                      §   Visual Design
                      §   Interaction Design
<GAMING>


WEB                                                                          VIDEO        ENTERPRISE   GAMING




                                                                                     33
©2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Flash and 3D




                                                                                      Augmented Reality    3D Stereoscopy API’s




                                                                                   E-commerce, Retailing       Rich Media
© 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.   34
We are going to change the web, again.




© 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.   35
A two steps strategy



     Games and 3D developers




                                                                                   3D for anyone




© 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.   36
What’s the future of the Flash Platform ?

 §     Insert your 5 – 8 main Topics




© 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.   37
The Flash Platform is still the engine of the web

                   Multiscreen
                   Content and Applications




                                           TOOLS                              FRAMEWORK    SERVERS         SERVICES       CLIENTS
 FLASH PLATFORM




                           Flash                            Flash                Flex      Flash Media        Flash      Flash Player
                        Professional                       Catalyst                       Server Family     Platform
                                                                                                            Services


                                 Flash Builder                                             LiveCycle                        AIR




                                      Creative Suite                                      ColdFusion      Analytics &
                                                                                                          Optimization




© 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
All external content and images pending approvals.
The Flash platform will focus on 4 main areas. The team is aligned.


WEB                                                                          VIDEO        ENTERPRISE   GAMING




                                                                                     39
©2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
MCHAIZE@ADOBE.COM
© 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.

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The future of the Adobe Flash platform

  • 1. The future of the Flash Platform Michaël Chaize | Platform Evangelist 2011 Wintech © 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 1
  • 2. Welcome to Las Vegas § Insert your 5 – 8 main Topics © 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 2
  • 3. What’s the future of the Flash Platform ? § Insert your 5 – 8 main Topics © 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 3
  • 4. Ask the experts © 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 4
  • 5. What do you think about Flash ? © 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 5
  • 6. What’s the future of the web ? innovation FLASH11 HTML5 © 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 6
  • 7. HOMESTAR 10 V1 YOUTUBE NIKE DEVIL RADISKULLPICNIK HOTEL BROADMOOR BABYDOLL BEACHANDRUNNER WB MOBILE BALL PRAYSTATION DREAMWORKS AUDIOTOOL HD/H.264 HARDWARE ACCELERATION ACCESSIBILITY BITMAP DATA & EFFECTS BINARY SOCKETS HTTP VIDEO STREAMING COLLISION DETECTION VIDEO STREAMING SCALE 9 COMPONENT SCALING ACTIONSCRIPT 3 DYNAMIC SOUND GENERATION MASKING DYNAMIC TEXT HTML TEXT FORMATTING WEBCAM & MICROPHONE TEXT ANTI-ALIASING FULLSCREEN PIXEL BENDER CONTENT PROTECTION HYPERLINKS MOVIECLIP TRANSPARENCY SWF LOADING XML / OBJECTS / ARRAYS COMPRESSION WMODE DEPTH MGMT TRANSPARENT VIDEO TEXT LAYOUT FRAMEWORK GRADIENTS SYMBOLS COLOR EFFECTS BROWSER COMMUNICATION SCRIPTED INTERACTIVITY RUNTIME MASKING ACTIONSCRIPT 2 FILTERS & BLEND MODES ENHANCED DRAWING API ANTI-ALIASED VECTORS FONTS MP3 PLAYBACK EMBEDDED SOUND TEXT-BASED SOCKETS CROSS-DOMAIN SUPPORT MULTI-CORE E4X DYNAMIC STREAMING SMARTPHONES VECTOR GRAPHICS & ANIMATION VARIABLES ACTIONSCRIPT 1 PRINTING DRAWING API PROGRESSIVE VIDEO LOCAL CACHING 3D EFFECTS PEER TO PEER 1 2 3 4 5 6 7 8 9 10 10.1 FLASH INNOVATION TIMELINE
  • 8. Le lièvre et la tortue ( e Tortoise and the Hare) © 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 8
  • 9. The famous army of Flash killers
  • 10. Flash Player 10.1 Penetration in 3 months – Fastest in the World 74% © 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
  • 13. The Flash platform will focus on 4 main areas WEB VIDEO ENTERPRISE GAMING 85% 75% 8 of 10 70% of Alexa top100 of all video § Health Care of all games websites are on the web § Financial Services on the web using Flash is Flash § Consumer Electronics are Flash games 13 ©2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
  • 14. <WEB> WEB VIDEO ENTERPRISE GAMING 14 ©2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
  • 15. Flash CS 5.5 top priorities Multi-Screen Usability write once - run everywhere target single device multiple versions screens resolutions and sizes Designer Logic Shinny Pixels © 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 15
  • 16. <VIDEO> WEB VIDEO ENTERPRISE GAMING 16 ©2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
  • 17. Consistent Video Experiences § Live, VOD, § H.264, AAC § P2P, HTTP, RTMP Dynamic Streaming § Adaptive Bitrate § Enhanced Seek, DVR Protected delivery § Encrypted protocol, SWF V Video Performance § Mobile Hardware Acceleration § Optimized Encoding Powerful Media Framework © 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
  • 18. Dynamic Streaming on Mobile Adaptive Bitrate technology § RTMP + HTTP Protocols § CPU + Bandwidth monitoring Recovery during network outage § Smart buffering reduces disruptions Local buffer for dynamic seeking § Seek back + forward § Reduced network calls § Pause and Resume quickly § Frame stepping + Speed change Good Bandwidth Bandwidth Trouble Good Bandwidth © 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
  • 19. Protected Delivery For Mobile Monetize Video § Pay per view § Advertising RTMPe Encryption § Real Time encryption for Live + VOD § No DRM workflow § Used today by all major publishers SWF Verification § Protect the video player § Protect access § Used today by all major publishers RTMFP (Peer Assisted Networking) § P2P to optimize your bandwith © 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
  • 20. Flash Player 10.2 and the StageVideo API © 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 20
  • 21. What’s next? 3D © 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 21
  • 22. Google TV © 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 22
  • 23. <ENTERPRISE> WEB VIDEO ENTERPRISE GAMING 23 ©2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
  • 24. Enterprise priorities: Performances and Productivity 3 Gener ate ev fo r AS ent h a mp late ndler e te ds Renam Cod tho e varia t me ble / fi l e men le id e /Imp Metad rr Ove le ata cod l as s / fi e com pletio c te a n Ge nera Quick Assists © 2010 Adobe Systems Incorporated. All Rights Reserved.
  • 25. Multi-Screen Application, a top priority Native Native Native Native Native Native App App App App App App iOS © 2010 Adobe Systems Incorporated. All Rights Reserved.
  • 26. Multi-Screen Application, a top priority Flex “Hero” framework AIR 2.5 Flash Player 10.1 iOS © 2010 Adobe Systems Incorporated. All Rights Reserved.
  • 27. Native applications (AIR 2.5) © 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
  • 28. Top priority - Multi-Screen applications s:Application s:MobileApplication s:TabbedMobileApplication ADOBE FLEX “Hero” © 2010 Adobe Systems Incorporated. All Rights Reserved. 28
  • 29. A game changer 80% “A big part of that trend will be the rise of tablets, with a projected 80% of businesses supporting a workforce using tablets by 2013.” Gartner © 2010 Adobe Systems Incorporated. All Rights Reserved. 29
  • 30. The best Multi-Screen Enterprise demo - Adobe Connect © 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
  • 31. the Enterprise love story Design Project Project owner supervisor Development “Business” “IT” FLASH CATALYST CS5 Developers
  • 32. WORKLOW With Flash Catalyst Design Development § Visual Design § Interaction Design
  • 33. <GAMING> WEB VIDEO ENTERPRISE GAMING 33 ©2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
  • 34. Flash and 3D Augmented Reality 3D Stereoscopy API’s E-commerce, Retailing Rich Media © 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 34
  • 35. We are going to change the web, again. © 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 35
  • 36. A two steps strategy Games and 3D developers 3D for anyone © 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 36
  • 37. What’s the future of the Flash Platform ? § Insert your 5 – 8 main Topics © 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 37
  • 38. The Flash Platform is still the engine of the web Multiscreen Content and Applications TOOLS FRAMEWORK SERVERS SERVICES CLIENTS FLASH PLATFORM Flash Flash Flex Flash Media Flash Flash Player Professional Catalyst Server Family Platform Services Flash Builder LiveCycle AIR Creative Suite ColdFusion Analytics & Optimization © 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. All external content and images pending approvals.
  • 39. The Flash platform will focus on 4 main areas. The team is aligned. WEB VIDEO ENTERPRISE GAMING 39 ©2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
  • 41. © 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.