Ria2010 - keynote - Evolution des RIA d'Entreprise

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Slides présentés à l'événement Adobe Business Exchange RIA2010.

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Ria2010 - keynote - Evolution des RIA d'Entreprise

  1. 1. Evolution des RIA en entreprise Frédéric MASSY - Directeur Marketing Adobe Michael CHAIZE -Evangéliste RIA d’Entreprise, Adobe L’expérience client au coeur des stratégies Business d’Entreprise© 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Con dential.
  2. 2. Changing the world though Digital Experiences© 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Con dential. 2 2
  3. 3. La limite des applications d’Entreprise Me Form Help Hello? Hello? ERP CRM ECM Legacy Other© 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Con dential.
  4. 4. Investissements IT©2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Con dential. 4
  5. 5. Investissements IT©2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Con dential. 5
  6. 6. Investissements IT©2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Con dential. 6
  7. 7. Investissements IT©2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Con dential. 7
  8. 8. Agenda Design© 2010 Adobe Systems Incorporated. All Rights Reserved. 8
  9. 9. Un nouveau modèle© 2010 Adobe Systems Incorporated. All Rights Reserved. 9
  10. 10. Observation© 2010 Adobe Systems Incorporated. All Rights Reserved.
  11. 11. Frankfurter Kitchen Design 8m 90m to unlocks ROI© 2010 Adobe Systems Incorporated. All Rights Reserved. 11
  12. 12. OTAN© 2010 Adobe Systems Incorporated. All Rights Reserved. 12
  13. 13. OTAN© 2010 Adobe Systems Incorporated. All Rights Reserved. 13
  14. 14. OTAN© 2010 Adobe Systems Incorporated. All Rights Reserved. 14
  15. 15. Le CRM pour le support Adobe© 2010 Adobe Systems Incorporated. All Rights Reserved. !"
  16. 16. Le projet Adobe Hendrix© 2010 Adobe Systems Incorporated. All Rights Reserved. !#
  17. 17. Le Design au coeur de notre méthodologie Méthodologie 3D Discover De ne Deliver© 2010 Adobe Systems Incorporated. All Rights Reserved.
  18. 18. Flash Catalyst Design Développement© 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Con dential.
  19. 19. Agenda Design© 2010 Adobe Systems Incorporated. All Rights Reserved. 19
  20. 20. Agenda Environnement© 2010 Adobe Systems Incorporated. All Rights Reserved.
  21. 21. Les enjeux de la gestion de l’Expérience Client Client, Partenaire … Contexte + Expérience Mobile Social Web Email Courrier Document En personne CUSTOMER EXPERIENCE MANAGEMENT LIGNE DE METIER Ventes Marketing Support Client Distribution Vente en Ligne Centres d’Appel CRM, SFA, ERP, ECM, PLM, SCM, … Marque+ Business Entreprise © 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Con dential.
  22. 22. Adobe Customer Experience Management Platform EXPERIENCE UTILISATEUR MULTI-ECRAN – CONTEXTE PERSISTANT- PLATFORME FLASH & HTML PROCESSUS SOCIAL & APPLICATIONS & ANALYSE/ COLLABORATION CONTENUS OPTIMISATION A B C LOGIQUE METIER et SYSTEME TRANSACTIONNEL (ERP, CRM, ECM, PLM, SCM, ECM) © 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Con dential.
  23. 23. Expérience collaborative © 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Con dential.
  24. 24. Agenda Environnement© 2010 Adobe Systems Incorporated. All Rights Reserved.
  25. 25. Agenda Mobile© 2010 Adobe Systems Incorporated. All Rights Reserved. 25
  26. 26. Une prolifération de terminaux 11© 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Con dential.
  27. 27. Une prolifération de technologies Operating System Share: 6 Months Recent Acquirers Smartphone Subscribers, National, US 45% 39% 33% 34% 23% 27% 23% 20% 13% 11% 6% 4% Q2’09 (n=3029) Q3’09 (n=3824) Q4’09 (n=3701) Q1’10 (n=4312) Q2’10 (n=4148) Android OS RIM BlackBerry OS Apple iPhone OS Palm OS Symbian OS Microsoft Windows Mobile Linux Source: The Nielsen Company© 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Con dential. 12
  28. 28. Applications natives Native Native Native Native Native Native App App App App App App iOS© 2010 Adobe Systems Incorporated. All Rights Reserved.
  29. 29. Open Screen Project Partenaires technologiques Di useurs de contenu© 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Con dential.
  30. 30. Applications natives Native Native Native Native Native Native App App App App App App iOS© 2010 Adobe Systems Incorporated. All Rights Reserved.
  31. 31. Une couche d’abstraction Flex 4.5 framework AIR 2.5 Flash Player 10.1 iOS© 2010 Adobe Systems Incorporated. All Rights Reserved.
  32. 32. DEMO connect© 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Con dential.
  33. 33. Agenda de la journée© 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Con dential.

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