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Oop2012 keynote Design Driven Development
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Oop2012 keynote Design Driven Development

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My slides for the OOP2012 keynote in Munich, Germany

My slides for the OOP2012 keynote in Munich, Germany

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    Oop2012 keynote Design Driven Development Oop2012 keynote Design Driven Development Presentation Transcript

    • Successful applications with Design-centric developments Michaël Chaize | Developer Evangelist RIAgora.com | @mchaize©2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con dential.
    • A killer what?© 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
    • e OS was the interface© 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
    • e network is the interface.
    • e data is the interface© 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
    • e message is the interface© 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
    • You are the interface© 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
    • B2C, B2B & B2E iPhone app ERP Website CRM© 2010 Adobe Systems Incorporated. All Rights Reserved. 11
    • © 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
    • © 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
    • © 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
    • A new mindset : the key of success© 2010 Adobe Systems Incorporated. All Rights Reserved. 15
    • Why ? Focus on the user-experience ?©2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con dential. 16
    • NATO ED DD EF OR B©2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con dential. 17
    • NATO D DD AFTER©2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con dential. 18
    • Car industry ED DD EF OR B©2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con dential. 19
    • Car industry D DD AFTER©2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con dential. 20
    • Car industry©2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con dential. 21
    • Car industry©2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con dential. 22
    • Car industry©2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con dential. 23
    • e power of technology 1 x 3.2 GHz Power Processing Element 1 x 729MHz Broadway processor 7 x Synergistic Processing Elements – NVIDIA RSX “Reality Synthesiser” ATI Hollywood GPU 256MB GDDR3 video memory 3MB embedded GPU texture memory Up to 1080p HDMI output resolution Up to 576i output resolution (PAL/SECAM) 256MB XDR DRAM 24MB 1T-SRAM & 64MB GDDR3 SDRAM 250GB 2.5” SATA hard drive 512MB internal ash memory Blu-Ray Disc, DVD, CD, SACD media handling – Dolby TrueHD Bitstream Digital 5:1 audio Dolby Pro Logic II 802.11b/g wi- 802.11b/g wi- Wired Gigabit Ethernet –© 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
    • e power of technology 1 x 3.2 GHz Power Processing Element 1 x 729MHz Broadway processor 7 x Synergistic Processing Elements – NVIDIA RSX “Reality Synthesiser” ATI Hollywood GPU 256MB GDDR3 video memory 3MB embedded GPU texture memory Up to 1080p HDMI output resolution Up to 576i output resolution (PAL/SECAM) 256MB XDR DRAM 24MB 1T-SRAM & 64MB GDDR3 SDRAM 250GB 2.5” SATA hard drive 512MB internal ash memory Blu-Ray Disc, DVD, CD, SACD media handling – Dolby TrueHD Bitstream Digital 5:1 audio Dolby Pro Logic II 802.11b/g wi- 802.11b/g wi- Wired Gigabit Ethernet – 36M 71M© 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
    • 36M 71M© 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
    • Design Driven Development USER EXPERIENCE TECHNOLOGY THE BUSINESS THE USERS©2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con dential. 27
    • Observe©2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con dential. 28
    • Design 8m 90m to unlocks ROI© 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
    • oughtless acts © Copyright 2010 Adobe Systems Incorporated. All rights reserved© 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
    • Hotline at Adobe ED DD EF OR B©2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con dential. 32
    • Hotline at Adobe D DD AFTER 15% 10% 10>1 faster cust. sat. training.©2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con dential. 33
    • How to measure success ? Looking at the stars ?©2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con dential. 34
    • How to measure success ?©2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con dential. 35
    • Enterprise applications Real-Time ACCESS to my Enterprise Knowledge INTERACTION QUALITY IMPROVEMENT©2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con dential. 36
    • Human interactions with the Enterprise knowledge Working with paper •Interact directly on the information •One single plan •Learnt at school •Knowledge not centralized •Expensive©2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con dential. 37
    • Human interactions with the Enterprise knowledge Collaboration on a wall •Interact directly on the information •One single plan •Learnt at school •Knowledge is lost •One at a time©2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con dential. 38
    • Human interactions with the Enterprise knowledge e era of PC •Knowledge is centralized •Extended company & Collaboration •Mouse and Keyboard •Learning curve •No mobility at all©2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con dential. 39
    • Human interactions with the Enterprise knowledge What inspired a PC is not inspiring anymore©2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con dential. 40
    • Human interactions with the Enterprise knowledge Laptops •First a empt of mobility •Extends the work area (home vs office) •Confort •Network access •Worst interactions ever©2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con dential. 41
    • Human interactions with the Enterprise knowledge Mobility... ...with some constraints©2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con dential. 42
    • Human interactions with the Enterprise knowledge Smartphones •Total mobility •Confort •Typing experience •Small screen = less information©2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con dential. 43
    • Human interactions with the Enterprise knowledge Tablets •Total mobility •Confort & autonomy •Typing experience •Large screen •Pleasure and work on the same device©2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con dential. 44
    • A classic IT fail v Draw on pictures Video chat Take pictures Cameras Microphone VoIP Voice Recognition©2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con dential. 45
    • When the web fails© 2010 Adobe Systems Incorporated. All Rights Reserved. 46
    • e traditional way for Enterprise apps development v What do Express the needs Technical Back-end + UI Delivery you need ? in a doc speci cations developments LOB IT©2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con dential. 47
    • D.D.D - Design Driven Development v Observe, Technical What problems Find solutions Observe, solutions to serve Delivery are you facing ? designing the UI Observe the UI What How to build ? to build ? Analytics to scale ?©2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con dential. 48
    • Adobe and Enterprise applications Design & Develop Manage the content Measure & Analyze Designers Content Business managers analysts Developers A B C©2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con dential. 49
    • Michaël Chaize | Developer Evangelist RIAgora.com | @mchaize | mchaize@adobe.com©2011©2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Con dential.