2. It is increasingly important to clearly communicate in a straightforward and visually appealing manner. We
employ best practices for data visualization. Whether revamping presentations or simply telling your story
more effectively, we can make a lasting impact on your ability to “Tell the Story.”
Visualization Opportunities:
• Sales Presentations
• Proposals
• Website/UX Design
• Marketing Materials
Example of “Best in Class” visualization
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4. Widget market growth continues at a fast pace – In the three months leading up to mid-November
2011, just over 6 percent of consumers claimed to have purchased a widget. In the six months since
then, another 13 percent of consumers have purchased widgets, maintaining or even exceeding the
growth rate observed in late 2011.
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6. Widget market growth continues at a fast pace, maintaining or even exceeding the growth
rate observed in late 2011
+6% Growth Rate
Nov ’11 to
April ‘12
6.2% 6.6%
Purchased a widget Purchased a widget
Quarterly Rate Quarterly Rate*
Nov ‘11 April ‘12
*Averaged over two quarters
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8. Using statistical techniques, five activity clusters were created that group widget buyers based on the
activities they use the device for. These activity clusters to some extent represent different levels of device efficacy,
and in turn, satisfaction levels.
Those who use widgets with a focus on entertainment activities were least satisfied with the device overall.
Consumers with a focus on personally productive activities were also less satisfied. At the upper end of widget
satisfaction were productive business, stay in touch/keep informed and reading.
Those who focus on productive business and stay in touch activities on their widgets are more likely to say they
would start over with a widget first rather than another widget. This suggests that there is at least a portion of the
population that wants a widget that can more functional for business tasks.
Furthermore, for both the business and personally productive consumers, productivity apps are much more
important.
Interestingly, when looking at which devices are being used less often by activity segment, those personal and
business productive consumers are more often eliminating a wide range of other devices than widgets. Readers
and stay informed are the groups that are more likely to be reducing use of other widgets.
10. Statistical techniques created five activity clusters that group widget buyers according
to their activity usage
% OF IMPACT ON OTHER WIDGET SATISFACTION
ACTIVITY CLUSTERS ACTIVITIES PURCHASERS DEPENDENCY (TOP 2 BOX)
Little to
Reading 22% no impact
65%
Less
Keeping in dependent
27%
Touch
64%
Business Still
dependent
18%
Productive
63%
Personally Still
12% dependent
Productive
57%
Little to
no impact
Entertainment 21%
54%
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12. Widgets are having a significant impact on future purchase plans for other widgets – Nearly
one in five (18%) don’t think they will ever need to buy another widget again, while two in five (42%)
have delayed their purchase plans, almost all by 1-2 years or even more.
14. Widgets are having a significant impact on future purchase plans for other widgets
18%
42%
Never purchase
Delay future purchase
other widget again
<1 year 10%
1-2 years 62%
2+yrs 23%
40%
No impact on future other
widget purchase
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