It is increasingly important to clearly communicate in a straightforward and visually appealing manner. Weemploy best practices for data visualization. Whether revamping presentations or simply telling your storymore effectively, we can make a lasting impact on your ability to “Tell the Story.” Visualization Opportunities: • Sales Presentations • Proposals • Website/UX Design • Marketing Materials Example of “Best in Class” visualization 2
Widget market growth continues at a fast pace – In the three months leading up to mid-November 2011, just over 6 percent of consumers claimed to have purchased a widget. In the six months since then, another 13 percent of consumers have purchased widgets, maintaining or even exceeding the growth rate observed in late 2011. 4
Widget market growth continues at a fast pace, maintaining or even exceeding the growthrate observed in late 2011 +6% Growth Rate Nov ’11 to April ‘12 6.2% 6.6% Purchased a widget Purchased a widget Quarterly Rate Quarterly Rate* Nov ‘11 April ‘12 *Averaged over two quarters 6
Using statistical techniques, five activity clusters were created that group widget buyers based on theactivities they use the device for. These activity clusters to some extent represent different levels of device efficacy,and in turn, satisfaction levels.Those who use widgets with a focus on entertainment activities were least satisfied with the device overall.Consumers with a focus on personally productive activities were also less satisfied. At the upper end of widgetsatisfaction were productive business, stay in touch/keep informed and reading.Those who focus on productive business and stay in touch activities on their widgets are more likely to say theywould start over with a widget first rather than another widget. This suggests that there is at least a portion of thepopulation that wants a widget that can more functional for business tasks.Furthermore, for both the business and personally productive consumers, productivity apps are much moreimportant.Interestingly, when looking at which devices are being used less often by activity segment, those personal andbusiness productive consumers are more often eliminating a wide range of other devices than widgets. Readersand stay informed are the groups that are more likely to be reducing use of other widgets.
Statistical techniques created five activity clusters that group widget buyers accordingto their activity usage % OF IMPACT ON OTHER WIDGET SATISFACTION ACTIVITY CLUSTERS ACTIVITIES PURCHASERS DEPENDENCY (TOP 2 BOX) Little to Reading 22% no impact 65% Less Keeping in dependent 27% Touch 64% Business Still dependent 18% Productive 63% Personally Still 12% dependent Productive 57% Little to no impact Entertainment 21% 54% 10
Widgets are having a significant impact on future purchase plans for other widgets – Nearlyone in five (18%) don’t think they will ever need to buy another widget again, while two in five (42%)have delayed their purchase plans, almost all by 1-2 years or even more.
Widgets are having a significant impact on future purchase plans for other widgets 18% 42% Never purchase Delay future purchase other widget again <1 year 10% 1-2 years 62% 2+yrs 23% 40% No impact on future other widget purchase 14