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Relationship Mapping Crowdfunding Deck June 2012
 

Relationship Mapping Crowdfunding Deck June 2012

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Relationship Mapping, Inc. - Crowdfunding Deck - June 2012

Relationship Mapping, Inc. - Crowdfunding Deck - June 2012

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Relationship Mapping Crowdfunding Deck June 2012 Relationship Mapping Crowdfunding Deck June 2012 Presentation Transcript

  • Proprietary & Confidential
  • Empowering People Proprietary & Confidential
  • A NEW VISUAL CRM &COLLABORATION PLATFORM Proprietary & Confidential
  • Our Company Highlights SEASONED BOOT STRAPPED ENTREPRENEURS WITH (Concept defined in early 2009 START UP EXPERIENCE & invested $500+K thus far)DISRUPTIVE UITECHNOLOGY ASSEMBLED TEAM DEVELOPED WORKING EXTENDABLE PLATFORM PROTOTYPE IN FLEX/ RUBY ©Relationship Mapping, Inc. 2009 Proprietary & Confidential RELATIONSHIP M A P P I N G™
  • Cross Industry Applications ENTERPRISE CONSUMER HOMELANDGOVERNMENT SECURITY & MILITARY HEALTHCARE ENERGY©Relationship Mapping, Inc. 2009 Proprietary & Confidential RELATIONSHIP M A P P I N G™
  • CRM Implementation vs. Adoption Gap* 72% CRM $100B + Implementation Installed Base CRM Relationship ImproveImplementation Mapping Adoption & 57% Opportunity Increase ROI Vs. Adoption CRM Adoption Timeline 2005 2009 CSO Sales Insights Performance Survey Optimization Study * Source: Destination CRM.com from the editors of CRM Magazine - http://www.destinationcrm.com/ Articles/Columns-Departments/Reality-Check/Done28099t-Confuse-Implementation-with- Adoption-53684.aspx
  • Competitive Landscape Relationship Visual/ MappingContextual Display Mindjet Spinscape Salesforce.com Seibel/Oracle Jive SoftwareText/Data Display CRM Cubetree CRM Social CRM Functionality Functionality
  • Opportunity‣ While CRM implementation continues to rise, ROI suffers from low levels of adoption‣ ©Relationship Mapping, Inc. 2009 RELATIONSHIP M A P P I N G™
  • Our Solution‣ Our platform is a ground breaking visual CRM solution that improves adoption, aggregates social networking sources and enables collaboration among distinct groups‣ User applications are limitless‣ ©Relationship Mapping, Inc. 2009 RELATIONSHIP M A P P I N G™
  • Prudential Testimonial ‣ “I am very impressed with your concept and initial beta prototype for Relationship Mapping, Inc. I have spent the past few months working with Forrester Research studying how leading business-to-business companies understand how the key decision makers gather information before making an informed product or vendor decision. Some of the current best-in-class B2B companies Ive met with include HP, IBM, and Goldman Sachs & Co. As the acting chief marketing officer for Prudential Financial, I am interested in helping our U.S. Businesses improve the effectiveness of their institutional marketing efforts through a new field called Advocacy Mapping. In Prudentials case I want to understand how to best reach the CEO, CFO, Treasurer and HR Leader of the Fortune 1000. Since this population represents only 4000 individuals, traditional media and advertising channels are highly inefficient and expensive. Building a advocacy map with your Relationship Mapping tool will allow me to understand who these leaders know, who they listen to for counsel and opinions and finally how to best reach them. Relationship Mapping overlaid on leading companies installed CRM platforms like Siebel and Salesforce will transform institutional and B2B marketing over the next decade. I look forward to discussing our next steps.”James K CornellActing Chief Marketing Officer of Prudential Financial, Inc.SVP/CMO of Prudential Retirement, Inc. ‣ ©Relationship Mapping, Inc. 2009 RELATIONSHIP M A P P I N G™
  • Expert Testimonial “Having coached sales teams with global 100 firms around the world for over a decade, I have watched numerous firms install, customize, struggle with and eventually abandon CRM systems. The promise of CRM is rarely realized, wasting tremendous time and resources. Relationship Mapping addresses two of the main reasons CRM doesn’t deliver. First, Relationship Mapping is intuitive and it allows you to quickly see critical information – who knows who, and who knows what. No complex spreadsheets to interpret. Second, in coaching hundreds of complex deals every year, I see first hand the critical need to develop and leverage relationships, both internally and with our prospective clients. Relationship Mapping focuses on this critical element and allows you to quickly see critical relationships and relevant knowledge so you can leverage the information to your advantage. That is the promise of CRM; Relationship Mapping helps you deliver on your promises.” Ian Edwards Sales Coach & Trainer Contributing Author - “Let’s Get Real or Let’s Not Play” by Mahan Khalsa ‣©Relationship Mapping, Inc. 2009 RELATIONSHIP M A P P I N G™
  • Expert Testimonial "At IBM, I was exposed to quite a bit of new technology and software.  The Relationship Mapping software is really amazing and unlike anything I saw on the market.  I dont think words can convey what you have created.  You have to see a demo to understand how your dynamite software allows one to manage relationships in some very unique ways.  Your software is so cool, especially since I used Salesforce.com in my last job and it didnt get the job done."  Shari Morwood, former VP of Market Research,Heading up Primary and Secondary Research,IBM ‣©Relationship Mapping, Inc. 2009 RELATIONSHIP M A P P I N G™
  • Go To Market Strategy • Sell directly to business customers and offer Freemium trial model up to a certain storage and functionality level • Deploy software virally, through partnerships and licensing software agreements©Relationship Mapping, Inc. 2009 RELATIONSHIP M A P P I N G™
  • Enterprise Customer Pricing RELATIONSHIP
MAPPING
PRICING
MODEL Features Basic
 Professional Enterprise (for
individuals) (for
more
features) (for
en8re
company)Contact
Management
Mapping Yes Yes YesSocial
Networking
&Contact
Aggrega8on Yes Yes YesContact
Info
Storage
&
Backup Yes Yes YesCustom
RSS
News
Feeds No Yes YesVisual
Collabora8on No , Yes YesFile
Sharing No Yes YesCollabora8on
Exper8se
Search No Yes YesCustom
Branding No No YesStorage 10MB 2GB 2GBPrice Free $50
per
user
per
month $30
per
user
per
monthUser
Volumes 1 <500 >500
  • Consumer:Visualizing Relationships - Across Cloud, Multiscreen and Social Proprietary & Confidential
  • So What’s Unique Visual Operating System
  • Market Trends We Address• Consumers will increasingly look for solutions to manage their information overwhelm• Relationships in data or between people aren’t always obvious• Greater value extraction will be realized by making these relationships visibly meaningful Proprietary & Confidential
  • Market Trends We Address • Information deluge increasing at home and at work • Text-based data overwhelms • Desire to simplify our world and to reduce our fears that we are missing important information • Information more trusted from social circles Proprietary & Confidential
  • Competitive Advantage• Users own their data• Transparency around brand marketing (if not paying for Premium version)• User generated algorithms that get smarter and make better recommendations with more usage• Aggregating and visually storing multiple sources of application data is unique (e.g., across Facebook, LinkedIn, Search, etc.) Proprietary & Confidential
  • relationshipmapping.com
  • OUR TEAM
  • Our Team SHANNON MCGUIRE CAROL STIMMEL (CEO & Founder) (Advisor - Director, Pike Research, former senior startup positions at Tendril, OneRiot)GEORGE DERISO DANIEL SMITH(Advisor - COO - (Advisor - European Business Toniic) Technology Leader, Pfizer Int’l) SHAWN PRICE EDWARD JACKSON (Advisor - Zuora PRESIDENT) (Advisor - Provade President) Proprietary & Confidential
  • MILESTONES ANDUSE OF PROCEEDS
  • Six Month Plan - Key Milestones* Raise $250KCapital Angel Funding 9/12 Release Beta LiteSales Version 12/12 SignChannel Channel/ReferralDevelopment Partners (on-going) Core Improve Improve Soft Beta ReleaseProduct Limited Server Website UX Design LaunchDevelopment Beta Version Development Design 10/12 1/12 9/12 10/12 12/12 Continue Convert 2-3Organization Development w/ Contractors to Contractors FTE’s 12/12Timeline Month 1 Month 2-3 Month 4-5 Month 6 * Projected milestones are contingent upon funding in 2012
  • Use of Proceeds • Finalize beta release version with contractor team - $210K • Improve UX w/ outside expert $20K • Hire viral marketing expert for improved launch adoption - $20K©Relationship Mapping, Inc. 2009 RELATIONSHIP M A P P I N G™