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How To Make A YouTube Channel

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  • 1. How To Gain Media Attention By Creating A YouTube ChannelThe McGovern Consulting Group | 888-876-1544 | www.mcgoverncg.com
  • 2. Telling Your Story Why  Tell  Your  Story  Using  Video? Digital  Media  reaches  a  broader  demographic  than any  other  form  of  media 888-876-1544 | www.mcgoverncg.com
  • 3. How To Tell Your Story Points  to  Cover Length History Types  of  Videos Mission Cartoon Goals Interview Accomplishments Infographic What To Include Images Content Facts Campaigns Text Events 888-876-1544 | www.mcgoverncg.com
  • 4. Why Use YouTube? http://www.digitalbuzzblog.com/infograph ic-youtube-statistics-facts-figures/ 888-876-1544 | www.mcgoverncg.com
  • 5. Why Create A YouTube Channel? YouTube  has  490  million  unique  visitors  per  month Uses: Outreach  Campaign Fundraising  Tool Branding  Design  and  Layout Drive  Traffic/SEO Great  way  to  Organize  your  videos Subscriptions  Partners  Associations 888-876-1544 | www.mcgoverncg.com
  • 6. About a Channel (General) Price Custom  URL Video  Editing  Options Security  Options Sharing  Capabilities 888-876-1544 | www.mcgoverncg.com
  • 7. About a ChannelNonprofit Program Benefits  Premium branding capabilities and increased uploading capacity  The option to drive fundraising through a Google Checkout "Donate" button  Listing on the Nonprofit videos page  Ability to place a Call to Action overlay on your videos to raise money or find volunteers Apply  The Google for Nonprofits Program will verify your nonprofit status, so have your 501(c)(3) number handy.  Once approved, you will be able to join the YouTube Nonprofit Program by submitting your YouTube channel username. 888-876-1544 | www.mcgoverncg.com
  • 8. Best Practices Share Social Media Engagement Comments Likes Embed Feature Video on Website Blog 888-876-1544 | www.mcgoverncg.com
  • 9. Best Creating a Channel StepOne Youtube.com/Nonprofits Apply Create an account Gmail Account 888-876-1544 | www.mcgoverncg.com
  • 10. Step Two: Sign Up Without  Google  Account With  A  Google  Account 888-876-1544 | www.mcgoverncg.com
  • 11. Step Three Choose  A  User  Name 888-876-1544 | www.mcgoverncg.com
  • 12. Home Page User Name User Name YOUR NAME User Name 888-876-1544 | www.mcgoverncg.com
  • 13. Layout and Design Choose Colors Customize Background Image 888-876-1544 | www.mcgoverncg.com
  • 14. Uploading Videos Three Upload Options Use old or new “Uploader” 888-876-1544 | www.mcgoverncg.com
  • 15. Key Words and Descriptions It  is  important  to  input  keywords  and  descriptions  as the  video  is  uploading Also,  be  sure  to  choose  an  “Industry  Category” Descriptions  tell  users  what  the  video  is  about.  You should  use  “keywords”  when  writing  a  video description Keywords  or  “tags”  help  other  find  videos.  YouTube will  supply  suggested  tags  that  you  may  or  may  not choose  to  use.  They  are  usually  generic  so  we  suggest putting  specific  key  words  directly  related  to  your video 888-876-1544 | www.mcgoverncg.com
  • 16. Suggestions The more videos you upload, the more closely related your “suggestions” will be Keywords and Descriptions filter your “Suggestions” Suggestions can not be customized 888-876-1544 | www.mcgoverncg.com
  • 17. Play lists Create play lists to organize your videos Events About History Mission Campaigns Unlimited number of play lists 888-876-1544 | www.mcgoverncg.com
  • 18. Settings Account Settings >Profile Set Up >Sharing 888-876-1544 | www.mcgoverncg.com
  • 19. Security Channel Security Individual Video Security 888-876-1544 | www.mcgoverncg.com