Engaging the community –  the core of transition   Transition Training 2007
Some questions <ul><li>Why do we awareness raise? </li></ul><ul><li>How does engagement happen? </li></ul><ul><li>Who are ...
Why awareness raise? <ul><li>The messages in the media are profoundly contradictory and confusing </li></ul><ul><li>The Tr...
Stages of change Transition Training 2007
Who needs what? “ Keep going?” “Something else?” “ What will I do? and how?” What needs doing? Is there a problem? Talks, ...
Who is in your “community?” Transition Training 2007
Interested in different topics Housing / built environment Energy Education Food, land
Different cultures or countries White UK Irish BME Muslim Other social /  demographic breakdowns – class, age..
Style of learning / engaging Physical – digging, cycling.. Kinaesthetic – senses, auditory, touch Emotion – feelings, conn...
Values and Motivations Personal security Loyal to family / social group Entrepreneurs Collective well being
When are people available? Daytime and evenings Retired Some day / evenings Part time workers Daytime; creche will help ou...
The “End of Suburbia effect”.   <ul><li>“ Healthy functioning requires that we have faith that our needs will be met in th...
How many do we need to reach? Reaching out Outreach work to precontemplation Third year Sept 2008 Consolidation Create a s...
How many do we need to reach? <ul><li>Change is non-linear! </li></ul><ul><li>Between 15 – 20% can create the tipping poin...
Understanding some underlying dynamics will help <ul><li>Motivational Interviewing </li></ul><ul><li>Change models </li></...
Home Groups – maintaining and sustaining  Transition Training 2007
Designing a programme Low carbon christmas fair Launch home groups Change Insulate your home Energy saving wshop Preparati...
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Awareness Raising Jul08

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Information provided at the "Training for Transition", Totnes, September 2009.
Informaci'on suministrada en el training de TT en Totnes, Septiembre 2009

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Awareness Raising Jul08

  1. 1. Engaging the community – the core of transition Transition Training 2007
  2. 2. Some questions <ul><li>Why do we awareness raise? </li></ul><ul><li>How does engagement happen? </li></ul><ul><li>Who are we trying to reach? </li></ul><ul><li>How many do we need to reach? </li></ul>
  3. 3. Why awareness raise? <ul><li>The messages in the media are profoundly contradictory and confusing </li></ul><ul><li>The Transition message is clear and helpful: PO + CC = Systems rethink </li></ul><ul><li>Transition has a big vision and needs many people to make it work </li></ul>
  4. 4. Stages of change Transition Training 2007
  5. 5. Who needs what? “ Keep going?” “Something else?” “ What will I do? and how?” What needs doing? Is there a problem? Talks, films, information! Peak oil films, 11 th hour Detailed reasons for change, and solutions Re-skilling; ; transition teams; bus timetables Support, company celebrations, deepening work Pre-contemplation Contemplation Preparation Change
  6. 6. Who is in your “community?” Transition Training 2007
  7. 7. Interested in different topics Housing / built environment Energy Education Food, land
  8. 8. Different cultures or countries White UK Irish BME Muslim Other social / demographic breakdowns – class, age..
  9. 9. Style of learning / engaging Physical – digging, cycling.. Kinaesthetic – senses, auditory, touch Emotion – feelings, connection Mental - talks, books, articles
  10. 10. Values and Motivations Personal security Loyal to family / social group Entrepreneurs Collective well being
  11. 11. When are people available? Daytime and evenings Retired Some day / evenings Part time workers Daytime; creche will help out of school hours Looking after children Some evenings? Weekends Working week
  12. 12. The “End of Suburbia effect”. <ul><li>“ Healthy functioning requires that we have faith that our needs will be met in the future; without this confidence, our trust in the world is damaged. </li></ul>Winter, D.D. & Kroger, S.M. (2004) The Psychology of Environmental Problems. New Jersey, Lawrence Erlbaum Associates. Transition Training 2007
  13. 13. How many do we need to reach? Reaching out Outreach work to precontemplation Third year Sept 2008 Consolidation Create a solid centre. Keep changes going Second year Sept 2007 Rippling out! Bring in natural supporters First year Sep 2006 Splash! 5 – 10%? 400 came to Totnes launch Awareness raising
  14. 14. How many do we need to reach? <ul><li>Change is non-linear! </li></ul><ul><li>Between 15 – 20% can create the tipping point </li></ul><ul><li>Social connectors help to widen and bridge </li></ul><ul><li>External changes are working in your favour?? </li></ul>
  15. 15. Understanding some underlying dynamics will help <ul><li>Motivational Interviewing </li></ul><ul><li>Change models </li></ul>Transition Training 2007
  16. 16. Home Groups – maintaining and sustaining Transition Training 2007
  17. 17. Designing a programme Low carbon christmas fair Launch home groups Change Insulate your home Energy saving wshop Preparation The future of food Contempln Power of community + discussion End of sub + discussion Pre-cont Dec Nov Oct Sep Month-> Stage
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