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With all the talk about connected living at CES 2013, we cannot ignore the fact that the Internet is indelibly permeating all of the appliances we interact with everyday.
An example of this is the television. We have all heard of Internet-compatible connected TVs and smart TVs. Feedback-compatible Hybrid Broadband TV (HbbTV) is no different–except for the feature which allows viewers to carry out actions defined by the program they are watching at specific points.
As marketers and advertisers, we are constantly looking for better ways for our brands to engage with consumers. With broadband and Wi-Fi as widespread as ever, HbbTV could be the key to collecting feedback-based data from consumers at home.
BBDO Proximity has explored the advent and intricacies of HbbTV in the Digital Lab’s newest thought piece, Push the Button, discussing the implications for a new social TV experience as well as what the future of marketing could look like with the adoption of this technology.