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Website Strategies Webinar - Web Design, Content Marketing, Usability, Responsive Web Design
Website Strategies Webinar - Web Design, Content Marketing, Usability, Responsive Web Design
Website Strategies Webinar - Web Design, Content Marketing, Usability, Responsive Web Design
Website Strategies Webinar - Web Design, Content Marketing, Usability, Responsive Web Design
Website Strategies Webinar - Web Design, Content Marketing, Usability, Responsive Web Design
Website Strategies Webinar - Web Design, Content Marketing, Usability, Responsive Web Design
Website Strategies Webinar - Web Design, Content Marketing, Usability, Responsive Web Design
Website Strategies Webinar - Web Design, Content Marketing, Usability, Responsive Web Design
Website Strategies Webinar - Web Design, Content Marketing, Usability, Responsive Web Design
Website Strategies Webinar - Web Design, Content Marketing, Usability, Responsive Web Design
Website Strategies Webinar - Web Design, Content Marketing, Usability, Responsive Web Design
Website Strategies Webinar - Web Design, Content Marketing, Usability, Responsive Web Design
Website Strategies Webinar - Web Design, Content Marketing, Usability, Responsive Web Design
Website Strategies Webinar - Web Design, Content Marketing, Usability, Responsive Web Design
Website Strategies Webinar - Web Design, Content Marketing, Usability, Responsive Web Design
Website Strategies Webinar - Web Design, Content Marketing, Usability, Responsive Web Design
Website Strategies Webinar - Web Design, Content Marketing, Usability, Responsive Web Design
Website Strategies Webinar - Web Design, Content Marketing, Usability, Responsive Web Design
Website Strategies Webinar - Web Design, Content Marketing, Usability, Responsive Web Design
Website Strategies Webinar - Web Design, Content Marketing, Usability, Responsive Web Design
Website Strategies Webinar - Web Design, Content Marketing, Usability, Responsive Web Design
Website Strategies Webinar - Web Design, Content Marketing, Usability, Responsive Web Design
Website Strategies Webinar - Web Design, Content Marketing, Usability, Responsive Web Design
Website Strategies Webinar - Web Design, Content Marketing, Usability, Responsive Web Design
Website Strategies Webinar - Web Design, Content Marketing, Usability, Responsive Web Design
Website Strategies Webinar - Web Design, Content Marketing, Usability, Responsive Web Design
Website Strategies Webinar - Web Design, Content Marketing, Usability, Responsive Web Design
Website Strategies Webinar - Web Design, Content Marketing, Usability, Responsive Web Design
Website Strategies Webinar - Web Design, Content Marketing, Usability, Responsive Web Design
Website Strategies Webinar - Web Design, Content Marketing, Usability, Responsive Web Design
Website Strategies Webinar - Web Design, Content Marketing, Usability, Responsive Web Design
Website Strategies Webinar - Web Design, Content Marketing, Usability, Responsive Web Design
Website Strategies Webinar - Web Design, Content Marketing, Usability, Responsive Web Design
Website Strategies Webinar - Web Design, Content Marketing, Usability, Responsive Web Design
Website Strategies Webinar - Web Design, Content Marketing, Usability, Responsive Web Design
Website Strategies Webinar - Web Design, Content Marketing, Usability, Responsive Web Design
Website Strategies Webinar - Web Design, Content Marketing, Usability, Responsive Web Design
Website Strategies Webinar - Web Design, Content Marketing, Usability, Responsive Web Design
Website Strategies Webinar - Web Design, Content Marketing, Usability, Responsive Web Design
Website Strategies Webinar - Web Design, Content Marketing, Usability, Responsive Web Design
Website Strategies Webinar - Web Design, Content Marketing, Usability, Responsive Web Design
Website Strategies Webinar - Web Design, Content Marketing, Usability, Responsive Web Design
Website Strategies Webinar - Web Design, Content Marketing, Usability, Responsive Web Design
Website Strategies Webinar - Web Design, Content Marketing, Usability, Responsive Web Design
Website Strategies Webinar - Web Design, Content Marketing, Usability, Responsive Web Design
Website Strategies Webinar - Web Design, Content Marketing, Usability, Responsive Web Design
Website Strategies Webinar - Web Design, Content Marketing, Usability, Responsive Web Design
Website Strategies Webinar - Web Design, Content Marketing, Usability, Responsive Web Design
Website Strategies Webinar - Web Design, Content Marketing, Usability, Responsive Web Design
Website Strategies Webinar - Web Design, Content Marketing, Usability, Responsive Web Design
Website Strategies Webinar - Web Design, Content Marketing, Usability, Responsive Web Design
Website Strategies Webinar - Web Design, Content Marketing, Usability, Responsive Web Design
Website Strategies Webinar - Web Design, Content Marketing, Usability, Responsive Web Design
Website Strategies Webinar - Web Design, Content Marketing, Usability, Responsive Web Design
Website Strategies Webinar - Web Design, Content Marketing, Usability, Responsive Web Design
Website Strategies Webinar - Web Design, Content Marketing, Usability, Responsive Web Design
Website Strategies Webinar - Web Design, Content Marketing, Usability, Responsive Web Design
Website Strategies Webinar - Web Design, Content Marketing, Usability, Responsive Web Design
Website Strategies Webinar - Web Design, Content Marketing, Usability, Responsive Web Design
Website Strategies Webinar - Web Design, Content Marketing, Usability, Responsive Web Design
Website Strategies Webinar - Web Design, Content Marketing, Usability, Responsive Web Design
Website Strategies Webinar - Web Design, Content Marketing, Usability, Responsive Web Design
Website Strategies Webinar - Web Design, Content Marketing, Usability, Responsive Web Design
Website Strategies Webinar - Web Design, Content Marketing, Usability, Responsive Web Design
Website Strategies Webinar - Web Design, Content Marketing, Usability, Responsive Web Design
Website Strategies Webinar - Web Design, Content Marketing, Usability, Responsive Web Design
Website Strategies Webinar - Web Design, Content Marketing, Usability, Responsive Web Design
Website Strategies Webinar - Web Design, Content Marketing, Usability, Responsive Web Design
Website Strategies Webinar - Web Design, Content Marketing, Usability, Responsive Web Design
Website Strategies Webinar - Web Design, Content Marketing, Usability, Responsive Web Design
Website Strategies Webinar - Web Design, Content Marketing, Usability, Responsive Web Design
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Website Strategies Webinar - Web Design, Content Marketing, Usability, Responsive Web Design

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Presentation by Matt Certo of WebSolvers to members of the Florida Cleantech Acceleration Network (FL-CAN). Topics included web design, internet marketing, and content marketing.

Presentation by Matt Certo of WebSolvers to members of the Florida Cleantech Acceleration Network (FL-CAN). Topics included web design, internet marketing, and content marketing.

Published in: Business, Technology
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  • 1. Website Strategies WebinarMatthew W. Certo, CEO & Principal
  • 2. WEBSOLVERSLEADERSHIPMATTHEW W. CERTOFounder and CEOMatt founded the company in 1995 while still a student at Rollins College. He released a booknationwide entitled Digital Dimensioning: Finding the ebusiness in Your Business.In 2002, he was invited by President Bush to speak at the Economic Forum near hisCrawford Ranch concerning ebusiness trends. An active community participant,Matt is also involved with the following organizations:• Edyth Bush Charitable Foundation, Director/Investment Committee Chairman• The First Tee of Central Florida, Founding Director• Ronald McDonald House Charities of Central Florida, Past Chairman• Winter Park Chamber of Commerce, Past Chairman• Rollins College, President’s Leadership Council, Founding Member• Rollins College Center for Entrepreneurship, Founding Member©2013 WebSolvers, Inc.
  • 3. ©2013 WebSolvers, Inc.
  • 4. 01 Best Practices Review02 Review Survey of Member Sites03 Live Website Review04 Q&ATODAY’S TOPICS
  • 5. 01 Best Practices Review02 Review Survey of Member Sites03 Live Website Review04 Q&ATODAY’S TOPICS
  • 6. 01 Best Practices Review02 Review Survey of Member Sites03 Live Website Review04 Q&ATODAY’S TOPICS
  • 7. 01 Best Practices Review02 Review Survey of Member Sites03 Live Website Review04 Q&ATODAY’S TOPICS
  • 8. 01 Best Practices Review02 Review Survey of Member Sites03 Live Website Review04 Q&ATODAY’S TOPICS
  • 9. Best Practices Review
  • 10. What’s a good Website?
  • 11. What’s a good Website?one that performs...
  • 12. How do you defineperformance?
  • 13. How do you defineperformance?producing intended results
  • 14. Website Performance:A 3-step Approach
  • 15. Website Performance
  • 16. Website Performance
  • 17. Website Performance
  • 18. Focusing on Customers
  • 19. Website Fundamentals
  • 20. Website FundamentalsHigh Quality Design
  • 21. Website FundamentalsDiscernible Calls to Action
  • 22. Website FundamentalsFamiliar Layout
  • 23. Website FundamentalsWell-conceivedNavigation
  • 24. Website FundamentalsSearch-friendly
  • 25. Website FundamentalsLead Capture Mechanism
  • 26. Website FundamentalsFresh Content (Blog)
  • 27. • US Internet users spend 3times the amount of timeon blogs and social networksthan they do e-mail• Businesses that blog over20 times per month get 5times more traffic thanthose that blog less than4 times per month• 57% of marketersgainedcustomers byblogging
  • 28. FLCAN Member Site Survey
  • 29. DesignQualityCallstoActionLayout Navigation SEO LeadCaptureBlogFLCAN Member Site Survey
  • 30. DesignQualityCallstoActionLayout Navigation SEO LeadCaptureBlogC-FLCAN Member Site Survey
  • 31. DesignQualityCallstoActionLayout Navigation SEO LeadCaptureBlogC- DFLCAN Member Site Survey
  • 32. DesignQualityCallstoActionLayout Navigation SEO LeadCaptureBlogC- D BFLCAN Member Site Survey
  • 33. DesignQualityCallstoActionLayout Navigation SEO LeadCaptureBlogC- D B BFLCAN Member Site Survey
  • 34. DesignQualityCallstoActionLayout Navigation SEO LeadCaptureBlogC- D B B AFLCAN Member Site Survey
  • 35. DesignQualityCallstoActionLayout Navigation SEO LeadCaptureBlogC- D B B A CFLCAN Member Site Survey
  • 36. DesignQualityCallstoActionLayout Navigation SEO LeadCaptureBlogC- D B B A C DFLCAN Member Site Survey
  • 37. Live Website Review
  • 38. Thank You!
  • 39. websolvers.com/blog
  • 40. MATTHEW W. CERTOTelephone: 407-722-7830E-mail: mcerto@websolvers.comTwitter: @mcerto©2013 WebSolvers, Inc.
  • 41. Q&A

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