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Get More From Google
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Get More From Google

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Speech delivered to the Orlando chapter of the FPRA regarding search engine optimization and marketing.

Speech delivered to the Orlando chapter of the FPRA regarding search engine optimization and marketing.

Published in: Technology, News & Politics
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  • When I started the company in 1995, Google didn’t even exist. Today, it’s the question I’m asked most.
  • Conceptual and cerebral, but important. Having a framework for understanding will guide your investment of time, energy, and capital in the future. People seem unwilling to invest time and energy. Some want to self-medicate without a diagnosis.
  • 1997-1998 There was a real war in search engines Relatively easy to get placement Emphasis on what was on pages – meta tags Easily-manipulated Results weren’t great
  • Sergey Brin & Larry Page enter the equation with Google and change everything
  • Sergey Brin & Larry Page enter the equation with Google and change everything
  • Very simple algorithm.
  • Very simple algorithm.
  • Sergey Brin & Larry Page enter the equation with Google and change everything
  • Sergey Brin & Larry Page enter the equation with Google and change everything
  • Sergey Brin & Larry Page enter the equation with Google and change everything
  • Sergey Brin & Larry Page enter the equation with Google and change everything
  • Sergey Brin & Larry Page enter the equation with Google and change everything
  • Very simple algorithm.
  • Very simple algorithm.
  • Sergey Brin & Larry Page enter the equation with Google and change everything
  • Conceptual and cerebral, but important. Having a framework for understanding will guide your investment of time, energy, and capital in the future. People seem unwilling to invest time and energy. Some want to self-medicate without a diagnosis.
  • Conceptual and cerebral, but important. Having a framework for understanding will guide your investment of time, energy, and capital in the future. People seem unwilling to invest time and energy. Some want to self-medicate without a diagnosis.
  • Sergey Brin & Larry Page enter the equation with Google and change everything
  • Sergey Brin & Larry Page enter the equation with Google and change everything
  • Sergey Brin & Larry Page enter the equation with Google and change everything
  • Sergey Brin & Larry Page enter the equation with Google and change everything
  • Sergey Brin & Larry Page enter the equation with Google and change everything
  • Sergey Brin & Larry Page enter the equation with Google and change everything
  • Sergey Brin & Larry Page enter the equation with Google and change everything
  • Sergey Brin & Larry Page enter the equation with Google and change everything
  • Sergey Brin & Larry Page enter the equation with Google and change everything
  • Sergey Brin & Larry Page enter the equation with Google and change everything
  • Sergey Brin & Larry Page enter the equation with Google and change everything
  • Sergey Brin & Larry Page enter the equation with Google and change everything
  • Sergey Brin & Larry Page enter the equation with Google and change everything
  • Conceptual and cerebral, but important. Having a framework for understanding will guide your investment of time, energy, and capital in the future. People seem unwilling to invest time and energy. Some want to self-medicate without a diagnosis.
  • Sergey Brin & Larry Page enter the equation with Google and change everything
  • Sergey Brin & Larry Page enter the equation with Google and change everything
  • Sergey Brin & Larry Page enter the equation with Google and change everything
  • Sergey Brin & Larry Page enter the equation with Google and change everything
  • Transcript

    • 1.   Get More From Google Matt Certo President/Founder
    • 2.  
    • 3.  
    • 4.  
    • 5.  
    • 6. Today’s Goals
      • 30,000 Foot Understanding
      • Understand a Methodology
      • Explore Specific Tactics
      • Practitioner’s Roadmap
    • 7. Google from 30,000 Feet
    • 8. History Lesson 30,000 Feet
    • 9. Sergey & Larry 30,000 Feet
    • 10. The Algorithm 30,000 Feet
    • 11.  
    • 12.  
    • 13. The Algorithm 30,000 Feet
    • 14. The Algorithm 30,000 Feet
    • 15. The Algorithm 30,000 Feet
      • Roughly 200 components
      • Changes in number and weight
      • Values on-page and off-page factors
    • 16. Relevance
      • What words are on your page?
      • How fresh is your content?
      • What words are in your domain name ?
      • What pages link to yours?
      30,000 Feet
    • 17. 30,000 Feet
    • 18. PageRank 30,000 Feet
    • 19.  
    • 20.  
    • 21. 30,000 Feet
    • 22. Practitioner’s Methodology
    • 23. Methodology
    • 24. Methodology
    • 25. Useful Tactics
    • 26. Know thy words Useful Tactics Starter Words orlando hotels hotels in orlando
    • 27.  
    • 28.  
    • 29.  
    • 30.  
    • 31.  
    • 32. Optimize Pages Useful Tactics
      • Title Tags
      • H1 Tags
      • Domain Name(s)
    • 33.  
    • 34.  
    • 35.  
    • 36. Update Content Often Useful Tactics
      • Google loves fresh text
    • 37. Build Links (Votes) Useful Tactics
      • Look at links to competing firms
      • Sign up for free and paid directories
      • Look for industry-specific opportunities to create links
    • 38. Build Links (Votes) Useful Tactics
    • 39. Useful Tactics
    • 40. Useful Tactics
    • 41. Structure Links Properly Useful Tactics
      • WRONG
      • For more information, click here .
      • RIGHT
      • For more information, visit discount Orlando hotels .
    • 42. Start a Link Exchange Page Useful Tactics Recruit and solicit link partners.
    • 43. Focus on 2 nd Level Pages Useful Tactics
    • 44. Get Comfortable with Analytics Useful Tactics “ We have Google Analytics installed but we don’t really know what the reports mean.”
    • 45. Cater to Users Useful Tactics Don’t create pages just for search engines. Google will know.
    • 46. SEO is not Free Useful Tactics “ For every $1 a business spends on Adwords, they receive an average of $8 in profit.” --Google
    • 47. Practitioner’s Roadmap
    • 48. First Steps Roadmap Search engine success is a journey, not a day-trip.
    • 49. Ongoing Education Roadmap www.seomoz.org www.mattcutts.com/blog
    • 50. Benchmarking/Goals Roadmap
      • Assess current standing
      • Set 3, 6, 12 month goals
    • 51. Develop Schedule Roadmap
      • On-site tactics
      • Off-site tactics
    • 52.  
    • 53. Thank you! Matt Certo [email_address] 407-722-7830

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