Get More From Google Matt Certo President/Founder
 
 
 
 
Today’s Goals <ul><li>30,000 Foot Understanding </li></ul><ul><li>Understand a Methodology </li></ul><ul><li>Explore Speci...
Google from 30,000 Feet
History Lesson 30,000 Feet
Sergey & Larry 30,000 Feet
The Algorithm 30,000 Feet
 
 
The Algorithm 30,000 Feet
The Algorithm 30,000 Feet
The Algorithm 30,000 Feet <ul><li>Roughly 200 components </li></ul><ul><li>Changes in number and weight </li></ul><ul><li>...
Relevance <ul><li>What words are  on  your page? </li></ul><ul><li>How  fresh  is your content? </li></ul><ul><li>What wor...
30,000 Feet
PageRank 30,000 Feet
 
 
30,000 Feet
Practitioner’s Methodology
Methodology
Methodology
Useful Tactics
Know thy words Useful Tactics Starter Words orlando hotels hotels in orlando
 
 
 
 
 
Optimize Pages Useful Tactics <ul><li>Title Tags </li></ul><ul><li>H1 Tags </li></ul><ul><li>Domain Name(s) </li></ul>
 
 
 
Update Content Often Useful Tactics <ul><li>Google loves fresh text </li></ul>
Build Links (Votes) Useful Tactics <ul><li>Look at links to competing firms </li></ul><ul><li>Sign up for free and paid  d...
Build Links (Votes) Useful Tactics
Useful Tactics
Useful Tactics
Structure Links Properly Useful Tactics <ul><li>WRONG </li></ul><ul><li>For more information,  click here . </li></ul><ul>...
Start a Link Exchange Page Useful Tactics Recruit and solicit link partners.
Focus on 2 nd  Level Pages Useful Tactics
Get Comfortable with Analytics Useful Tactics “ We have Google Analytics installed but we don’t really know what the repor...
Cater to Users Useful Tactics Don’t create pages just for search engines.  Google will know.
SEO is not Free Useful Tactics “ For every $1 a business spends on Adwords, they receive an average of $8 in profit.” --Go...
Practitioner’s Roadmap
First Steps Roadmap Search engine success is a journey, not a day-trip.
Ongoing Education Roadmap www.seomoz.org www.mattcutts.com/blog
Benchmarking/Goals Roadmap <ul><li>Assess current standing </li></ul><ul><li>Set 3, 6, 12 month goals </li></ul>
Develop Schedule Roadmap <ul><li>On-site tactics </li></ul><ul><li>Off-site tactics </li></ul>
 
Thank you! Matt Certo [email_address] 407-722-7830
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Get More From Google

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Speech delivered to the Orlando chapter of the FPRA regarding search engine optimization and marketing.

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  • When I started the company in 1995, Google didn’t even exist. Today, it’s the question I’m asked most.
  • Conceptual and cerebral, but important. Having a framework for understanding will guide your investment of time, energy, and capital in the future. People seem unwilling to invest time and energy. Some want to self-medicate without a diagnosis.
  • 1997-1998 There was a real war in search engines Relatively easy to get placement Emphasis on what was on pages – meta tags Easily-manipulated Results weren’t great
  • Sergey Brin &amp; Larry Page enter the equation with Google and change everything
  • Sergey Brin &amp; Larry Page enter the equation with Google and change everything
  • Very simple algorithm.
  • Very simple algorithm.
  • Sergey Brin &amp; Larry Page enter the equation with Google and change everything
  • Sergey Brin &amp; Larry Page enter the equation with Google and change everything
  • Sergey Brin &amp; Larry Page enter the equation with Google and change everything
  • Sergey Brin &amp; Larry Page enter the equation with Google and change everything
  • Sergey Brin &amp; Larry Page enter the equation with Google and change everything
  • Very simple algorithm.
  • Very simple algorithm.
  • Sergey Brin &amp; Larry Page enter the equation with Google and change everything
  • Conceptual and cerebral, but important. Having a framework for understanding will guide your investment of time, energy, and capital in the future. People seem unwilling to invest time and energy. Some want to self-medicate without a diagnosis.
  • Conceptual and cerebral, but important. Having a framework for understanding will guide your investment of time, energy, and capital in the future. People seem unwilling to invest time and energy. Some want to self-medicate without a diagnosis.
  • Sergey Brin &amp; Larry Page enter the equation with Google and change everything
  • Sergey Brin &amp; Larry Page enter the equation with Google and change everything
  • Sergey Brin &amp; Larry Page enter the equation with Google and change everything
  • Sergey Brin &amp; Larry Page enter the equation with Google and change everything
  • Sergey Brin &amp; Larry Page enter the equation with Google and change everything
  • Sergey Brin &amp; Larry Page enter the equation with Google and change everything
  • Sergey Brin &amp; Larry Page enter the equation with Google and change everything
  • Sergey Brin &amp; Larry Page enter the equation with Google and change everything
  • Sergey Brin &amp; Larry Page enter the equation with Google and change everything
  • Sergey Brin &amp; Larry Page enter the equation with Google and change everything
  • Sergey Brin &amp; Larry Page enter the equation with Google and change everything
  • Sergey Brin &amp; Larry Page enter the equation with Google and change everything
  • Sergey Brin &amp; Larry Page enter the equation with Google and change everything
  • Conceptual and cerebral, but important. Having a framework for understanding will guide your investment of time, energy, and capital in the future. People seem unwilling to invest time and energy. Some want to self-medicate without a diagnosis.
  • Sergey Brin &amp; Larry Page enter the equation with Google and change everything
  • Sergey Brin &amp; Larry Page enter the equation with Google and change everything
  • Sergey Brin &amp; Larry Page enter the equation with Google and change everything
  • Sergey Brin &amp; Larry Page enter the equation with Google and change everything
  • Get More From Google

    1. 1.   Get More From Google Matt Certo President/Founder
    2. 6. Today’s Goals <ul><li>30,000 Foot Understanding </li></ul><ul><li>Understand a Methodology </li></ul><ul><li>Explore Specific Tactics </li></ul><ul><li>Practitioner’s Roadmap </li></ul>
    3. 7. Google from 30,000 Feet
    4. 8. History Lesson 30,000 Feet
    5. 9. Sergey & Larry 30,000 Feet
    6. 10. The Algorithm 30,000 Feet
    7. 13. The Algorithm 30,000 Feet
    8. 14. The Algorithm 30,000 Feet
    9. 15. The Algorithm 30,000 Feet <ul><li>Roughly 200 components </li></ul><ul><li>Changes in number and weight </li></ul><ul><li>Values on-page and off-page factors </li></ul>
    10. 16. Relevance <ul><li>What words are on your page? </li></ul><ul><li>How fresh is your content? </li></ul><ul><li>What words are in your domain name ? </li></ul><ul><li>What pages link to yours? </li></ul>30,000 Feet
    11. 17. 30,000 Feet
    12. 18. PageRank 30,000 Feet
    13. 21. 30,000 Feet
    14. 22. Practitioner’s Methodology
    15. 23. Methodology
    16. 24. Methodology
    17. 25. Useful Tactics
    18. 26. Know thy words Useful Tactics Starter Words orlando hotels hotels in orlando
    19. 32. Optimize Pages Useful Tactics <ul><li>Title Tags </li></ul><ul><li>H1 Tags </li></ul><ul><li>Domain Name(s) </li></ul>
    20. 36. Update Content Often Useful Tactics <ul><li>Google loves fresh text </li></ul>
    21. 37. Build Links (Votes) Useful Tactics <ul><li>Look at links to competing firms </li></ul><ul><li>Sign up for free and paid directories </li></ul><ul><li>Look for industry-specific opportunities to create links </li></ul>
    22. 38. Build Links (Votes) Useful Tactics
    23. 39. Useful Tactics
    24. 40. Useful Tactics
    25. 41. Structure Links Properly Useful Tactics <ul><li>WRONG </li></ul><ul><li>For more information, click here . </li></ul><ul><li>RIGHT </li></ul><ul><li>For more information, visit discount Orlando hotels . </li></ul>
    26. 42. Start a Link Exchange Page Useful Tactics Recruit and solicit link partners.
    27. 43. Focus on 2 nd Level Pages Useful Tactics
    28. 44. Get Comfortable with Analytics Useful Tactics “ We have Google Analytics installed but we don’t really know what the reports mean.”
    29. 45. Cater to Users Useful Tactics Don’t create pages just for search engines. Google will know.
    30. 46. SEO is not Free Useful Tactics “ For every $1 a business spends on Adwords, they receive an average of $8 in profit.” --Google
    31. 47. Practitioner’s Roadmap
    32. 48. First Steps Roadmap Search engine success is a journey, not a day-trip.
    33. 49. Ongoing Education Roadmap www.seomoz.org www.mattcutts.com/blog
    34. 50. Benchmarking/Goals Roadmap <ul><li>Assess current standing </li></ul><ul><li>Set 3, 6, 12 month goals </li></ul>
    35. 51. Develop Schedule Roadmap <ul><li>On-site tactics </li></ul><ul><li>Off-site tactics </li></ul>
    36. 53. Thank you! Matt Certo [email_address] 407-722-7830
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