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The Great Communicator 2008

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GIS: Effectively Communicating Visually

GIS: Effectively Communicating Visually


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    • 1. “ The Great Communicator” How GIS Enables the Convergence of Disparate Disciplines and Creates Synergy
      • Michael Cerkas, M.S.
      • [email_address]
      GIS – Geographic Information Systems
    • 2. “ The Great Communicator” How GIS Enables the Convergence of Disparate Disciplines and Creates Synergy
      • Introduction
      • Language of GIS
      • Functional Nature of GIS
      • The ‘Great Communicator’
      • Future – Redefined
      • Summary and Closing
      GIS – Geographic Information Systems
    • 3. GIS “Origins” “ The Great Communicator”
      • Geospatial thinking has existed since prehistoric times
      • Prehistoric man created ‘maps’ of representations of important events, places, items and times
      • Pictures are primitive non-digital data systems
      Did Cavemen “Start the Fire” ?
    • 4. GIS “Origins” “ The Great Communicator”
      • Geography
      • Adjacency
      • Containment
      • Distance
      • Proximity
      • Birds.Eye.View
       Cholera Map of London, 1854 , Dr. John Snow Battle of Bull Run in Virginia, 1861 
    • 5. GIS “Origins” “ The Great Communicator” GIS Multi… Disciplinary Sociology History Geography Cartography Geometry Computer Science
    • 6. GIS “Origins” “ The Great Communicator” GIS Multi… Disciplinary Computer Science Geometry Cartography Geography Sociology History SYNERGY Of GIS
    • 7. GIS “Origins” “ The Great Communicator” GIS Multi… Domain The Landscape …
            • Environmental
          • Utilities
        • Business
          • Sports
            • Military
              • Retail
              • • Consumer
              • • Education
              • • Entertainment
      Can you spell Ubiquitous ?
    • 8. GIS “Origins” “ The Great Communicator” GIS Multi… Dimensional
      • Temporal Scenarios
      • Attribute Data
      • Graphical Analysis
      • Pattern Recognition
      • Layer Analysis
      • Digital Elevation Modeling
      • Data Relationship Visualization
      Is a VISUAL Beast!
    • 9. GIS “Origins” “ The Great Communicator” GIS Multi… Dimensional So what stimulates more activity in your brain? Text? Or Pictures and Text?
    • 10. GIS “Origins” “ The Great Communicator” GIS Visual Tool This is your data… This is your data on GIS … Any questions?
    • 11. Dept of Labor Grant “ The Great Communicator” Important Emerging High Growth Industries * Biotechnology * Geospatial Technology * Nanotechnology Source: http://www.doleta.gov/BRG/JobTrainInitiative/ 2005-2006
    • 12. “ The Great Communicator” How GIS Enables the Convergence of Disparate Disciplines and Creates Synergy
      • Introduction
      • Language of GIS
      • Functional Nature of GIS
      • The ‘Great Communicator’
      • Future – Redefined
      • Summary and Closing
    • 13. Language of GIS “ The Great Communicator” Fundamental Purpose = Communication Think Fast…
      • We use all our Senses
      • We amazingly process text and pictures at roughly the same rate
      • 83% of learning occurs via our sight
      • Association
      • Color
      • Size
      • Proportion
      • SHAPE
      • Patterns
      • Objects
      Main Points: Association Improves Retention & Recall
    • 14. Language of GIS “ The Great Communicator” Association Improves Retention & Recall Blanche Jefferson – “Teaching Art to Children” (1959) “ Graphics, images and drawings add an emotional aspect to communicating and learning that makes the experience more personal. ” People have a tendency to better remember things that are more personal …
    • 15. Language of GIS “ The Great Communicator” Association involves REAL objects
      • Telephone
      • Mail
      • Currency Exchange
      • First Aid
      • Lost & Found
      Symbols or Pictures aid Retention and Comprehension via their increased mental ‘stickiness’
    • 16. Language of GIS “ The Great Communicator” Association involves REAL objects Graphic Description Textual Description A curved line with every point equal distance from the center (11 words total; short comprehension time) (0 words, immediate comprehension)
    • 17. Language of GIS “ The Great Communicator” “ Visual Literacy” Definition: The ability to interpret, use, appreciate and create images and video using both conventional and 21 st Century media in ways that advance thinking, decision-making, communication and learning. According to NCREL (North Central Regional Educational Laboratory)… GIS is absolutely one of the most visible 21 st Century mediums _____________
    • 18. Language of GIS “ The Great Communicator” “ Visual Literacy”
      • Visual Thinking
      2. Visual Learning 3. Visual Communication
    • 19. Language of GIS “ The Great Communicator” “ Visual Literacy” Dr. Lynell Burmark calls it Spatial/Visual Intelligence: (“Learn to See, See to Learn”, 2002) (The ability to think in pictures)
      • Can accelerate Comprehension 60,000 times
      • Increase Recall & Retention up to 40%
      • Boost transfer of learning up to 80%
      Research confirms: Combining visual images with text increases retention and enhances comprehension.
    • 20. Language of GIS but entirely LEGAL! ) “ The Great Communicator” “ Visual Literacy” Geospatial Technology: It’s like that one secret family recipe …
      • Layer in your core GIS
      • Combine mass quantities of Data
      • Mix in several Applications
      • Fold in Photogrammetry
      • Add the Internet
      • Blend in GPS
      • Stir in Wireless Communication
      (It’s like Communications on Steroids…
    • 21. “ The Great Communicator” How GIS Enables the Convergence of Disparate Disciplines and Creates Synergy
      • Introduction
      • Language of GIS
      • Functional Nature of GIS
      • The ‘Great Communicator’
      • Future – Redefined
      • Summary and Closing
    • 22. Functional Nature of GIS “ The Great Communicator” GIS Tools Internet
      • Inherent Capability
      • Spatial Process Modeling
      • Data Analysis
      • Layer Analysis
      • Decision Support
      • Data Integration
      • Simulation
      • Visual Analysis
      • Scalability
      • Extensibility
      Hardware… Data
    • 23. Functional Nature of GIS “ The Great Communicator” Geospatial Information Technology Process Change and Improvement Economic Outcome (Benefit) The IT – Process – Productivity Relationship * Thomas H Davenport – “Process Innovation: Reengineering Work Through Information Technology” GIS creates Synergy by:
      • Concurrent view and analysis of data
      • Visualization of data relationships, patterns and interaction
      • What-If? Scenario capability
      • Scalability
      (1992)
    • 24. “ The Great Communicator” How GIS Enables the Convergence of Disparate Disciplines and Creates Synergy
      • Introduction
      • Language of GIS
      • Functional Nature of GIS
      • The ‘Great Communicator’
      • Future – Redefined
      • Summary and Closing
    • 25. “ The Great Communicator” History has provided us notable “Great Communicators”
    • 26. “ The Great Communicator” So, what really makes a Great Communicator? Acknowledge your Potential Understand/Leverage the technology Characteristics of Great Communicators and ‘ Enablers ’ Individuals Technology
    • 27. “ The Great Communicator” Acknowledge your Potential Understand/Leverage the technology Organize Communication Include multiple data sources Characteristics of Great Communicators and ‘ Enablers ’ Individuals Technology
    • 28. “ The Great Communicator” Acknowledge your Potential Understand/Leverage the technology Organize Communication Include multiple data sources Understand your audience Focus on processes & outcomes Individuals Technology Characteristics of Great Communicators and ‘ Enablers ’
    • 29. “ The Great Communicator” Acknowledge your Potential Understand/Leverage the technology Organize Communication Include multiple data sources Understand your audience Focus on processes & outcomes Effectively deliver the message Incorporate Intuitive Visuals Individuals Technology Characteristics of Great Communicators and ‘ Enablers ’
    • 30. “ The Great Communicator” Acknowledge your Potential Understand/Leverage the technology Organize Communication Include multiple data sources Understand your audience Focus on processes & outcomes Effectively deliver the message Incorporate Intuitive Visuals Establish Trusting Relationships Use credible & relevant data Individuals Technology Characteristics of Great Communicators and ‘ Enablers ’
    • 31. “ The Great Communicator” Acknowledge your Potential Understand/Leverage the technology Organize Communication Include multiple data sources Understand your audience Focus on processes & outcomes Effectively deliver the message Incorporate Intuitive Visuals Establish Trusting Relationships Use credible & relevant data Be aware of your environment Align business with technology Individuals Technology Characteristics of Great Communicators and ‘ Enablers ’
    • 32. “ The Great Communicator” Acknowledge your Potential Understand/Leverage the technology Organize Communication Include multiple data sources Understand your audience Focus on processes & outcomes Effectively deliver the message Incorporate Intuitive Visuals Establish Trusting Relationships Use credible & relevant data Be aware of your environment Align business with technology Solicit and Use Feedback Employ ‘What-If’ Scenarios Individuals Technology Characteristics of Great Communicators and ‘ Enablers ’
    • 33. “ The Great Communicator” “ Ever-increasing computing power , ease-of-use , creativity, and lower cost of entry have collectively empowered and liberated geospatial technology, much like the electronic spreadsheet had catapulted the software industry” A few Geospatial ‘Truths’… “ Geospatial Technology is the new Visi -Calc of the business world”
    • 34. “ The Great Communicator”
      • Multi-Disciplinary
        • Benefits and characteristics of Cartography, Geography, Geometry, Computer Science, Sociology and History integrate to create a result that is greater than the sum of its parts .
      • Blends Visual content with Data
        • Visual Literacy accelerates comprehension, retention and boosts transfer of learning
      • Multi-Dimensional results in enhanced problem solving , decision making and factor analysis
      • “ Data Rich” , combining Data from many sources
      +
    • 35. “ The Great Communicator” How GIS Enables the Convergence of Disparate Disciplines and Creates Synergy
      • Introduction
      • Language of GIS
      • Functional Nature of GIS
      • The ‘Great Communicator’
      • Future – Redefined
      • Summary and Closing
    • 36. Future - Redefined “ What-If” Scenarios = Multiple Future Outcomes
      • Elevate our Existence
      • Communicate new Understanding
      • Collaborate to Solve Real Problems
      • Learn new Cause/Effect Relationships
      • Discover Significance of new Patterns
      • Increase Experimentation & Research
      • Expand the Body of Knowledge of existing Data
      • Collapse Time and Space with Virtualization
      • Improve the Quality of Life and Contribute to it
      The Geospatial Time Machine
    • 37. Future - Redefined Examples of Newer Geospatial Niche Markets
      • Personal Automotive Navigation
      • Real-time Traffic Mapping
      • Location-based Search Engines
      • Emergency Response Disaster Management
      • Predictive Geospatial Intelligence
      • BIM (Building Information Modeling)
      • RFID Patient Monitoring
      • Geospatial-based Social Networking
      • Virtual Reality & 3D Gaming
    • 38. Future - Redefined And now, let’s stretch our minds a bit… Auto Industry: What if vehicles could ‘remember’ where they’ve been and when? Like an etch-a-sketch, the collected data could be used for preventative maintenance and servicing. Historically, PM applications have focused on elapsed time and distance. Now, location and absolute time can be added to the formula. Product defects, recalls, intelligent maintenance and improved service could be better managed….
    • 39. Future - Redefined And now, let’s stretch our minds a bit… Legal landscape: Could product liability, lawsuits and resources be minimized by data collection that better identifies and describes product design, flaws, recalls, usage, etc.?
    • 40. Future - Redefined And now, let’s stretch our minds a bit… Financial markets: Record geographic components (where) in addition to not only when and how much people invest, to identify where the investing occurs as well as where the industries are that capital is being infused.
    • 41. Future - Redefined And now, let’s stretch our minds a bit… Utility industry: Visual Age Analysis of Facility and/or Material Infrastructure. Time-lapse layering of Installed or Damaged Facilities. Leak detection and Power loss/Outage data that is collected at the facility.
    • 42. Future - Redefined And now, let’s stretch our minds a bit… Healthcare/Medical industry: RFID-based data collection inside the human body to track blood flow, inter-relationships between muscles, organs, nerves, etc. Cause/effect data to substantiate study and theories of cures for medical conditions. The future can and will be what we make it to be…
    • 43. “ The Great Communicator” How GIS Enables the Convergence of Disparate Disciplines and Creates Synergy
      • Introduction
      • Language of GIS
      • Functional Nature of GIS
      • The ‘Great Communicator’
      • Future – Redefined
      • Summary and Closing
    • 44. Summary and Closing
      • Geospatial concepts have existed for a long time
      • Visual thinking is a doorway toward enhanced communication among people
      • GIS is a blend of several established disciplines
      • The future is very bright for the technology as it continues to mature and grow in use
      • The use of Geospatial Technology has permeated many facets of our lives
      • Like effective communicators, Geospatial Technology is an Enabler
      • The possibilities are endless as GIS becomes fused with other technologies
    • 45. Summary and Closing
      • Life is the result of Interactions between people, places, things and events
      • Similarly, Geospatial Technology yields Learning and knowledge through its use
      • We use that knowledge to support Decisions and Action
      • GIS manifests itself as a Responsibility and as an Invitation for us to learn
      • We have an Opportunity to make a Difference
      • We create our own Future
    • 46. Summary and Closing   धन्यवाद GIS… for a better world [No Animals Were Harmed in the Making of this Presentation] DZIEKUJE

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