<chadr>

1.3 trillion text messages in ‘07.

...usually w/ friends and family.

what if

what if
you could text with anyone,

what if
you could text with anyone,
about anything?

idol

ryan blake
is a rocks
tool
idol
jordan paula
loves me is high
simon
is a
dick

has a new
bad dancer MP#
loved his
bon jovi
loved his
bon jovi
ryan loved his
blake bon jovi
is a rocks
tool
idol
jordan paula
loves me is high
simon
is a
dick

has a new
bad dancer MP#
loved his
bon jovi
loved his
bon jovi
ryan loved his
blake bon jovi
is a rocks
tool
idol
jordan paula likes boys
loves me is high booze
simon emilio
remarried
is a meds
dick
lbad hair
day

has a new
bad dancer MP#
loved his
bon jovi
loved his
bon jovi
ryan loved his
blake bon jovi
is a rocks
tool
idol
jordan paula likes boys
loves me is high booze
simon emilio
remarried
is a meds
dick
lbad hair
day
bad hairr foxy
tight shirt?
rude to
fatties
where
did he
come
from?

has a new
bad dancer MP#
loved his
bon jovi
loved his
bon jovi
ryan loved his
blake bon jovi
is a rocks
tool
in luv w her
great teeth
idol
othr chick
new CD, was betr
jordan paula likes boys
luv it
loves me is high booze
simon emilio
r&b 4evr remarried
is a meds
dick
lbad hair
day
bad hairr foxy
tight shirt?
rude to
fatties
where
did he
come
from?

dick heza radio
clark guy
replaceme
nt has a new
he’s with bad dancer MP#
skinny
not funny chick
loved his
bon jovi
loved his
bon jovi
i think he’s
gay
ryan loved his
blake bon jovi
is a rocks
tool
in luv w her
great teeth
idol
othr chick
new CD, was betr
jordan paula likes boys
luv it
loves me is high booze
simon emilio
r&b 4evr remarried
is a meds
dick
lbad hair
day
bad hairr foxy
tight shirt?
rude to
fatties
where
did he
come
from?

gre in gre in
othr othr
ne ne in
gre
r&b dick heza radio r&b othr
clark ne
guy in
replaceme gre
nt othr has a new r&b
he’s with ne bad dancer MP#
skinny
not funny chick r&b
gre in loved his
bon jovi
othr loved his
ne bon jovi
i think he’s gre in
r&b gay
othr
ryan loved his
ne
blake bon jovi
is a r&b
rocks
tool
in luv w her
great teeth
idol gre in
othr
ne
othr chick
new CD, was betr
jordan paula likes boys r&b
luv it
loves me is high booze
gre in simon emilio
r&b 4evr remarried
othr is a meds
ne
dick
r&b
lbad hair gre in
day
othr
bad hairr foxy ne
gre in gre in
r&b
othr othr
ne tight shirt? ne
rude to
r&b fatties r&b
where
did he
come
from?

Details

idol
idol
idol
idol
idol
idol
election
idol
idol
idol
idol
idol
idol
idol

Q: What is this?

Q: What is this?
A:
Topic-based messaging.

Why will people chadr?

curiosity

boredom
curiosity

instant gratification
boredom
curiosity

addicting
instant gratification
boredom
curiosity

addicting
instant gratification
boredom
self-expression
curiosity

engaging
addicting
instant gratification
boredom
self-expression
curiosity

engaging
addicting
instant gratification
boredom
entertaining self-expression
curiosity

Strategy

Strategy
- 1 topic at a time

Strategy
- 1 topic at a time
- multi modal

Strategy
- 1 topic at a time
- multi modal
- ads cover msg costs

Strategy
- 1 topic at a time
- multi modal
- ads cover msg costs

Biz model

Biz model
1. chadr words (ads based on keywords across all chadrs)

Biz model
1. chadr words (ads based on keywords across all chadrs)
2. topical ads (ads based on topics)

Biz model
1. chadr words (ads based on keywords across all chadrs)
2. topical ads (ads based on topics)
3. white label (licensing service to campaigns and corps)

<chadr>
personal band web to topic-based
product status status text friends conversations
biz model ? license ? chadr-words
traction tech adopters SXSW social web
$15MM Spark, $16.5MM $4MM
financing Bezos, Union, North Bridge, NEA,
CRV, Conway, Norwest, Norwest
Andresson Maveron

Assumptions: 25 texts/user/month, $12.50 CPM
($)
500,000
375,000
250,000
125,000
0
June July August September October (t)
# Users Ad Dollars Cash Burn
Low fat, scalable and cash efficient.

<chadr>