Using new media... ...improving public services

Podcasting Insert link to ‘Social Networking in Plain English’, common craft video.

Insert link to ‘Social Networking in Plain English’, common craft video.

6 million people have downloaded a podcast 3.7 million listen / watch weekly 28% of Europeans regularly watch video online

6 million people have downloaded a podcast

3.7 million listen / watch weekly

28% of Europeans regularly watch video online

New starter induction Chief officer briefings/state of the nation Training Newsletters Lectures Events/conferences Marketing

New starter induction

Chief officer briefings/state of the nation

Training

Newsletters

Lectures

Events/conferences

Marketing

Increase engagement Increase Return on Investment Inexpensive Quick and easy Flexible Innovative

Increase engagement

Increase Return on Investment

Inexpensive

Quick and easy

Flexible

Innovative

Some examples

Some examples

Some examples

Example

... I promise!

... I promise!

Some (pretty big) numbers... 8.5 million monthly visitors to MyBarackObama.com 13 million member e-mail list 3 million online donors (6.5 million donations) 5 million facebook ‘friends’ 2,000 official YouTube videos Watched more than 80 million times 442,000 user-generated videos on YouTube $150 million raised in last month of campaign

8.5 million monthly visitors to MyBarackObama.com

13 million member e-mail list

3 million online donors (6.5 million donations)

5 million facebook ‘friends’

2,000 official YouTube videos

Watched more than 80 million times

442,000 user-generated videos on YouTube

$150 million raised in last month of campaign

So what.... Social media is now more popular that webmail Engagement with audience - key to making it happen Do more with less? Part of the answer... Not the holy grail!

Social media is now more popular that webmail

Engagement with audience - key to making it happen

Do more with less?

Part of the answer... Not the holy grail!