Presented by: Kevin McHugh Mike McDowell Brett McCaffrey Web 3.0
Introduction to WEB 1.0 Web 1.0 was all about basics- a one-way process dubbed “read-only”. The most interactive user activities involved chat and instant messaging.
Introduction to WEB 2.0 Web 2.0introduced the world to blogs, social-networking sites, and a host of self-publishing tools. Articles are now accompanied with “comments” tools, and anyone with a computer can create a blog. Content exploded on the web, and a considerable portion of it is created by average users.
Definitions of Web 3.0 The creation of high-quality content and services produced by gifted individuals using Web 2.0 technology as an enabling platform. Highly specialized information silos, moderated by a cult of personality, validated by the community, and put into context with the inclusion of meta-data through widgets. Connective intelligence; connecting data, concepts, applications and ultimately people. The location-aware and moment-sensitive internet. Web 3.0 will be "applications that are pieced together" - with the characteristics that the apps are relatively small, the data is in the cloud, the apps can run on any device (PC or mobile), the apps are very fast and very customizable, and are distributed virally (social networks, email, etc). – Eric Schmidt
Characteristics of web 3.0 Validated by the community Use of widgets Personalized interaction Intelligent search Behavioral advertising Understanding of semantics
Characteristic Change Web 3.0 will transform the Internet into a massive, universally searchable database and our place in it will be to organize this wealth of information into slices that are understandable to us. One of the main organizational tools that we will use are widgets and a host of data management technologies.
The way the engines would order items would be a combination of the old and the new. The strong algorithms that are currently used would be kept, but in addition some weight would be given to items that the community has flagged as interesting or voted on.
Seeking Validation Information on web 3.0 will be categorized using peer voting systems. Items that are more “popular” with users will be at the forefront of information gathered through individualized searches.
Allows users to see what friends are listening to, and recommends them music based on their friends’ common listening habits.
Commerce While commerce as a whole will not change, new developments in advertising and how media is presented will distinctly alter the way products are sold online. Cults of personality and their sponsorships will also become driving forces in a world where the line between advertising and entertainment blurs.
The entire advertising landscape will change, as companies do their best to target the niche audiences produced by the inclusion of People Search and ultra specialized sub-engines.
Contextual advertisement will take second seat to product placements on sites, search results and sub-engines relating to the messages that companies are trying to get out.
Cloud Computing Users will be able to access documents from any device (smart phones, laptops, desktops, tablets) as long as they are connected to the internet using sites like MobileMe from Apple and DropBox. This technology will make carrying around a flash drive and emailing documents to oneself a thing of the past.
Micro-blogging Microblogging will be the critical change in the way we write in Web 3.0. Imagine a world where your mobile phone, your email, and your television could all produce feedback that could easily be pushed to any or all blogging platforms for your “friends” and/or “followers” to see.
Mobile Technology Mobile Phones Video Game Consoles Smart Watches Pedometers Your Local Gym If it produces data, it is likely that there will be a method to upload that data. If data can be uploaded into a universal format (such as RSS) it will be able to be “pushed” into whichever receptacle you deem appropriate.
Privacy Needs to be stronger Locally stored search profiles Profiles loaded at users discretion Less SPAM / Pop-ups
Media Entertainment Development is also leaning toward interactivity Side panels Suggestions
Semantics The meaning of data which will be understood by Web 3.0, unlike Web 1.0 and 2.0 which only interpreted syntax (how the data is presented or read).
Web 1.0 lacked context, Web 2.0 lacked interoperability, Web 3.0 will be a web where websites become web services and access to any information you desire is no more difficult than installing a widget onto your website.
Semantic web video http://www.youtube.com/watch?v=OGg8A2zfWKg