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KUCareerHawk.com NACE 2009 Presentation

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Presentation given at NACE annual conference in Las Vegas on Web 2.0 and its use in Career Services

Presentation given at NACE annual conference in Las Vegas on Web 2.0 and its use in Career Services


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  • 1. Web 2.0 and the Delivery of Career Services David Gaston and Brian McDow The University of Kansas
  • 2. Today’s Agenda
    • How we got started
    • Site Development
    • Tour the site
    • Ways to implement Web 2.0 in a career services environment
    June 10, 2009 Slide
  • 3. The Genesis
    • Arrived at KU 2004 with a vision to develop a world-class university career services website:
      • Content Editor
      • Electronic Resume Drop box
      • Email marketing tool for all stakeholders with analytics
      • Customizable pages dependent upon the user
      • Staff training and learning module solution
      • Ability to streamline some administrative functions
      • Customer Relationship Management System
    June 10, 2009 Slide
  • 4. Making it Happen
    • Found money to hire an Assistant Director—Brian
    • Plan—build it and put together disparate pieces
    • Built a content editor/manager
    • Built a “Resume Dropbox”
    • Went searching for a Customer Relationship Management Solution
    June 10, 2009 Slide
  • 5. CRM Solutions June 10, 2009 Slide
  • 6. Features of our Website Solution
    • Customized Front Page
    • Knowledge Base Content
    • Newsletters & Email Communications
    • Events & Calendaring
    • Surveys
    • Training and Learning Tools
    • Administrative Backend
    • Customer Relationship Manager
    June 10, 2009 Slide
  • 7. The Politics of New
    • Vice Provost of Student Success
    • Information Technology, Enterprise Systems
    • Legal Counsel
    • Provost’s Office
    • Registrar
    • Informational Technology, KYou Portal
    • University Relations
    June 10, 2009 Slide
  • 8. Marketing/Branding
    • University’s Imaging/Branding Project
    • Our structure
    • Our location
    • Decided to make our website our primary “logo”
    • Getting the Dot Com
    June 10, 2009 Slide
  • 9. Components of
    • Content Management System (CMS)
    • Driving Communications
    • Relationship Management (CRM)
    • Social Networking
    • Job Location & Development
    • Assessment & Analytics
    June 10, 2009 Slide
  • 10. Content Management System (CMS) June 10, 2009 Slide
  • 11. Content Management System (CMS) June 10, 2009 Slide
  • 12. Driving Communications
    • Basic Event Management
    • & Outlook Integration
    June 10, 2009 Slide
  • 13. Driving Communications
    • Really Simple Syndication
    • (RSS)
    June 10, 2009 Slide
  • 14. Driving Communications
    • Custom Newsletters with Webpage Content
    June 10, 2009 Slide
  • 15. Relationship Management (CRM) June 10, 2009 Slide
  • 16. Social Networking - Profiles June 10, 2009 Slide
  • 17. Social Networking - Groups June 10, 2009 Slide
  • 18. Job Location & Development June 10, 2009 Slide
  • 19. June 10, 2009 Slide
  • 20. Assessment & Analytics June 10, 2009 Slide 1. Appointment Information Entered 2. Automated email reminders sent by our email marketing tool
  • 21. Assessment & Analytics June 10, 2009 Slide 3. Come to the UCC for their appointment 4. Automated email sent asking them to evaluate our services 5. Evaluation is filled out and entry is stored in a downloadable spreadsheet
  • 22. Google Analytics June 10, 2009 Slide Site Usage: July 1, 2008 – May 31, 2009
  • 23. Do it Yourself June 10, 2009 Slide With a vendor like…
  • 24. Do it Yourself June 10, 2009 Slide
  • 25. Considerations
    • Much quicker implementation
    • Less technical knowledge needed
    • Fewer student access points
    • Data sharing is improved
    • May not be just like you want it
    • Inexpensive (if not free)
    • More defined control of each component
    • More technically proficient staff (training and/or salary costs)
    June 10, 2009 Slide With a Vendor Using a Combination of Tools
  • 26. David Gaston Director [email_address] Brian M c Dow Sr. Assistant Director [email_address]