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LinkedIn Strategies for Intermediates

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If you already have a basic understanding of LinkedIn, learn the nuances of getting noticed and generating new business. Attend this seminar if you already have a LinkedIn account for professional use …

If you already have a basic understanding of LinkedIn, learn the nuances of getting noticed and generating new business. Attend this seminar if you already have a LinkedIn account for professional use and would like to maximize your online exposure.

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  • A closer look into developing a fan page, and making our dummies into smarties!
  • Option: Share only tweets that contain #in (#li also works) in your LinkedIn status.
  • Option: Share only tweets that contain #in (#li also works) in your LinkedIn status.
  • Transcript

    • 1. LinkedIn Strategies for Intermediatesmcdougall & duval advertising | BankFive
    • 2. Director of Social Mediaat McDougall & Duval Advertising Carie Schelfhaudt Amesbury, MA mcdougall & duval advertising | BankFive
    • 3. Above is an example of a Facebook Home Page, which LinkedIn Home Page automatically defaults to the News Feed. mcdougall & duval advertising | BankFive
    • 4. Main Components of LinkedIn• Profile• Contacts• Groups• Jobs• Inbox• Companies• News LinkedIn Home Page mcdougall & duval advertising | BankFive
    • 5. Enhance Your LinkedIn Profilemcdougall & duval advertising | BankFive
    • 6. Above is a screenshot of my LinkedIn profile, which includes my past and current positions, education, recommendations, LinkedIn Profile connections and Twitter handle. mcdougall & duval advertising | BankFive
    • 7. Make sure your LinkedIn profile is complete with at least the following:• Profile picture• Summary of yourself• Industry and postal code• Current position with description• Two or more past positions• Your education• A minimum of 5 skills• At least 50 contacts/connections LinkedIn Profile mcdougall & duval advertising | BankFive
    • 8. Why complete your LinkedIn profile?• Reaching 100% profile completeness will increase the likelihood of you appearing in LinkedIn searchresultsFor example:• If you listed “Residential Mortgages” as a skill, a potential client may come across your profile whenthey perform an advanced search on those keywords LinkedIn Profile mcdougall & duval advertising | BankFive
    • 9. Link your LinkedIn profile to Twitter:• Go to Profile  Edit Profile• Click “Add Twitter Account” and follow the steps to authorize LinkedIn• Options include: • Display Twitter account on your LinkedIn profile • Share only tweets that contain #in (#li also works) in your LinkedIn status • Show rich link display where possible (picture, page title, and short description) LinkedIn Profile mcdougall & duval advertising | BankFive
    • 10. Enhance your LinkedIn profile by adding sections/modules:• Certifications• Awards• Languages• Legal Updates• Real Estate ProHow? Go to your LinkedIn Profile LinkedIn Profile mcdougall & duval advertising | BankFive
    • 11. Request recommendations• Colleagues, clients, managers and employees can endorse each other’s work by requesting andreceiving LinkedIn recommendations• Get recommendations for past and current positions• Review recommendations received• Make recommendations• Request recommendations for past and current positionsHow? Go to LinkedIn  Profile  Recommendations LinkedIn Profile mcdougall & duval advertising | BankFive
    • 12. LinkedIn Contactsmcdougall & duval advertising | BankFive
    • 13. People you may know• LinkedIn’s algorithm determines people you may know based on their relationship to yourconnections• Use this “People You May Know” feature to broaden your connections • degree connections – people you have already connected with on LinkedIn • degree connections – people that are DIRECTLY linked to your 1st degree connections • degree connections – people that are friends of friends of your connections • connections – people who are members of groups that you are a member of LinkedIn Contacts mcdougall & duval advertising | BankFive
    • 14. See who’s viewed your profile by clicking the link in the bottom Who’s viewed your profile right corner of the Home page. mcdougall & duval advertising | BankFive
    • 15. Regularly scan the news feed on your Home page. Your news Search news feed for connectionsfeed will regularly display your connections’ new connections. mcdougall & duval advertising | BankFive
    • 16. LinkedIn Status Updatesmcdougall & duval advertising | BankFive
    • 17. Use status updates to establish yourself as a subject matter expert (SME)• Frequently post status updates that will appear on the Home Page feed of your connections• Posting status updates will increase your engagement and top-of-mind awareness• Status updates should be professional and/or industry-related (unlike Facebook updates)• Share links, events, topics and statisticsUse status updates to post job openings LinkedIn Status Updates mcdougall & duval advertising | BankFive
    • 18. Follow LinkedIn company pages for content:• Just like people, you can follow companies, except they cannot follow you back• Simply search for a company in the search box and click “Follow”• You’ll automatically be connected to the company and receive updates in your news feed• These updates can be used in new business strategies or “shared” by your personal account LinkedIn Company Profiles mcdougall & duval advertising | BankFive
    • 19. LinkedIn Groupsmcdougall & duval advertising | BankFive
    • 20. LinkedIn Groups• Currently more than 1.3 mil. groups on LinkedIn• Some are open to the public; others require authenticationLinkedIn Groups are places where professionals can• Share industry-related contest• Ask for advice• Network with others• Post jobs• Promote upcoming eventsNote: Groups should not be confused with company pages (see next section) LinkedIn Groups mcdougall & duval advertising | BankFive
    • 21. How to find a group that interests you• “Groups”  “Groups You May Like” to find groups suggested for you• “Groups”  “Group Directory” to search for groups based on your interestsGroup Examples:• NEFMA (New England Financial Marketing Association)• Professional Mortgage Originators• Wholesale Mortgage Banking Network• Boston Banking and Financial Services Professionals• University of New Hampshire Alumni Association LinkedIn Groups mcdougall & duval advertising | BankFive
    • 22. At any time, you can go to Groups  Your Groups to see a list of LinkedIn Groups all of the LinkedIn groups you currently belong to. mcdougall & duval advertising | BankFive
    • 23. Above is an example of a group page on LinkedIn for NEFMA.The group is currently in discussion over the most recent NEFMA LinkedIn Groups conference, as well as the dos and don’ts of creating videos. mcdougall & duval advertising | BankFive
    • 24. Interacting in Groups• Discussions• Polls• Members• Promotions• Jobs• SearchHow? Go to your LinkedIn Group LinkedIn Groups mcdougall & duval advertising | BankFive
    • 25. Q&Amcdougall & duval advertising | BankFive
    • 26. Start now!• Determine when you have time during your week to post rich content• Create a list of trusted blogs for post content and send them to your RSS feed• Determine your desired ROI/why this will be important to your company• Decide how you will measure and manage your results Start Now! mcdougall & duval advertising | BankFive
    • 27. Thank You!mcdougall & duval advertising | BankFive