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LinkedIn for Dummies Workshop
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LinkedIn for Dummies Workshop


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Learn the fundamentals of LinkedIn, from setting up your professional profile to interacting with connections, groups and pages. If you’ve never logged in to LinkedIn before or have not logged in for …

Learn the fundamentals of LinkedIn, from setting up your professional profile to interacting with connections, groups and pages. If you’ve never logged in to LinkedIn before or have not logged in for months, this seminar is for you.

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  • A closer look into developing a fan page, and making our dummies into smarties!
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    • 1. LinkedIn for Dummiesmcdougall & duval advertising | BankFive
    • 2. Director of Social Mediaat McDougall & Duval Advertising Carie Schelfhaudt Amesbury, MA mcdougall & duval advertising | BankFive
    • 3. • A simple truth: Campaigning used to be about delivering messages• Now, it’s about creating personal relationships• To today’s consumer, conversations are far more important than direct messages alone• In order to have these conversations, brand owners need to identify who in the target audience are the greatest influencers who generate the most online buzz• 57% of people talk to other people more online than in real life Social Media Revolution mcdougall & duval advertising | BankFive
    • 4. • Currently has 161 mil. members • Comparatively, Twitter has 200 mil. members and Facebook has 900 mil. • LinkedIn is the largest professional database on the Internet• LinkedIn is the home for: • Sharing industry-related content to establish you as a subject matter expert • Asking for advice on industry topics • Networking with others • Searching for new talent in a specific field • Posting jobs • Promoting upcoming events Why join LinkedIn? mcdougall & duval advertising | BankFive
    • 5. Think of LinkedIn as your online business card. It’s a great online environment to foster business relationships and share or solicit What is LinkedIn? information relevant to your industry. mcdougall & duval advertising | BankFive
    • 6. How is LinkedIn different from other social media channels?• LinkedIn is a non-flashy, sleeping giant• Members are professional in nature• LinkedIn is a powerful recruiting tool for HR professionals• LinkedIn continues to influence job seekers, brands, recruiters and industries Why join LinkedIn? mcdougall & duval advertising | BankFive
    • 7. ZzJToA&feature=relmfuGet a sense of the power of LinkedIn from these members who use the Why join LinkedIn? site with success. mcdougall & duval advertising | BankFive
    • 8. LinkedIn has a variety of packages to fit your needs. When first starting out on LinkedIn, we recommend using the free version until you are Do I have to pay for LinkedIn? comfortable enough to take advantage of a paid subscription. mcdougall & duval advertising | BankFive
    • 9. Go to to create your online profile. Get Started mcdougall & duval advertising | BankFive
    • 10. Above is an example of a LinkedIn Home Page, which LinkedIn Home Page automatically defaults to the News Feed. mcdougall & duval advertising | BankFive
    • 11. Main components of LinkedIn:• Profile• Contacts• Groups• Jobs• Inbox• Companies• News Main components of LinkedIn mcdougall & duval advertising | BankFive
    • 12. LinkedIn Profilemcdougall & duval advertising | BankFive
    • 13. Above is a screenshot of my LinkedIn profile, which includes my past and current positions, education, recommendations, LinkedIn Profile connections and Twitter handle. mcdougall & duval advertising | BankFive
    • 14. Complete your LinkedIn profile by adding at least the following:• Profile picture• Summary of yourself• Industry and postal code• Current position with description• Two or more past positions• Your education• A minimum of 5 skills• At least 50 contacts/connections LinkedIn Profile mcdougall & duval advertising | BankFive
    • 15. Why complete your LinkedIn profile?• Reaching 100% profile completeness will increase the likelihood of you appearing in LinkedIn searchresultsFor example:• If you listed “Residential Mortgages” as a skill, a potential client may come across your profile whenthey perform an advanced search on those keywords LinkedIn Profile mcdougall & duval advertising | BankFive
    • 16. LinkedIn Contactsmcdougall & duval advertising | BankFive
    • 17. Start by making connections with people you know:• Use the search box located in the upper right-hand corner of your Home Page• Do a few basic searches with people you currently know• When you locate a friend by name, click the yellow “Connect” button next to their name• Opt to send an invitation only or an invite with a personal message LinkedIn Contacts mcdougall & duval advertising | BankFive
    • 18. Import ContactsEnter your email address and password to see who youalready know on LinkedIn.Add ColleaguesIf you entered your company in your profile, LinkedIn willallow you to search for colleagues from each companyyou have previously worked at or currently work at.Add AlumniIf you entered your alma mater in your profile, LinkedInwill allow you to search for friends from each school youattended. LinkedIn Contacts mcdougall & duval advertising | BankFive
    • 19. People you may know:• LinkedIn’s algorithm determines people you may know based on their relationship to yourconnections• Use this “People You May Know” feature to search for friends of friends • degree connections – people you have already connected with on LinkedIn • degree connections – people that are DIRECTLY linked to your 1st degree connections • degree connections – people that are friends of friends of your connections • connections – people who are members of groups that you are a member of LinkedIn Contacts mcdougall & duval advertising | BankFive
    • 20. Clicking “Contacts” from the top menu items will bring you to a list LinkedIn Contacts Page of your current connections. mcdougall & duval advertising | BankFive
    • 21. LinkedIn Status Updatesmcdougall & duval advertising | BankFive
    • 22. Use status updates to establish yourself as a subject matter expert (SME):• Frequently post status updates that will appear on the Home Page feed of your connections• Posting status updates will increase your engagement and top-of-mind awareness• Status updates should be professional and/or industry-related (unlike Facebook updates)• Share links, events, topics and statistics LinkedIn Status Updates mcdougall & duval advertising | BankFive
    • 23. Q&Amcdougall & duval advertising | BankFive
    • 24. Start now!• Open an account at• Dust off your resume and use it to update your profile• Find past coworkers, colleagues and professional acquaintances to connected with• Determine when you have time during your week to post rich content Start Now! mcdougall & duval advertising | BankFive
    • 25. Thank You!mcdougall & duval advertising | BankFive