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LinkedIn Educational Workshop
 

LinkedIn Educational Workshop

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If you’re in business and networking is important to you, then you should be ...

If you’re in business and networking is important to you, then you should be
using LinkedIn. Come learn how LinkedIn can help you grow your business.
In this seminar, you will learn the fundamentals of
LinkedIn, as well as how to:
• Maximize your LinkedIn profile to attract prospects
to your page
• Utilize status updates to establish yourself as a
subject matter expert
• Get introduced to new contacts through groups
and your current connections
• Advance your company page to drive new
business leads

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    LinkedIn Educational Workshop LinkedIn Educational Workshop Presentation Transcript

    • LinkedIn Educational Workshopmcdougall & duval advertising | Reading Co-operativeBank
    • Host: Carie Schelfhaudt Director of Social Media at McDougall & Duval Advertising LinkedIn Educational Workshop Amesbury, MA mcdougall & duval advertising | Reading Co-operative Bank
    • Social Media Revolution• A simple truth: Campaigning used to be about delivering messages• Now, it’s about creating personal relationships• To today’s consumer, conversations are far more important than direct messages alone• In order to have these conversations, brand ambassadors need to identify who in the target audience are the greatest influencers who generate the most online buzz• 57% of people talk to other people more online than in real life LinkedIn Educational Workshop mcdougall & duval advertising | Reading Co-operative Bank
    • Poll LinkedIn Educational Workshop mcdougall & duval advertising | Reading Co-operative Bank
    • What is LinkedIn? Think of LinkedIn as your online business card. It’s a great online environment to foster business relationships and share or solicit LinkedIn Educational Workshop information relevant to your industry. mcdougall & duval advertising | Reading Co-operative Bank
    • Why join LinkedIn?• LinkedIn is a non-flashy, sleeping giant• LinkedIn is the home for: • Sharing industry-related content to establish you as a subject matter expert • Asking for advice on industry topics • Networking with others • Searching for new talent in a specific field • Posting jobs • Promoting upcoming events LinkedIn Educational Workshop mcdougall & duval advertising | Reading Co-operative Bank
    • How is LinkedIn different from other social media channels?• Currently has 200 mil. members (the largest professional database on the Internet) • Comparatively, Twitter has 200 million members and Facebook just reached 1 billion members • 4.3 billion searches for people on LinkedIn in 2011 • 13.5 million business decision makers • 200 mil. Companies have LinkedIn Company Pages• LinkedIn members have 2x more buying power than Facebook and Twitter • 41% household income of $100K+ • 52% college grad or post grad LinkedIn Educational Workshop mcdougall & duval advertising | Reading Co-operative Bank
    • Do I have to pay for LinkedIn? LinkedIn has a variety of packages to fit your needs. When first starting out on LinkedIn, we recommend using the free version until you are LinkedIn Educational Workshop comfortable enough to take advantage of a paid subscription. mcdougall & duval advertising | Reading Co-operative Bank
    • How do I get started? Go to www.linkedin.com to create your online profile. LinkedIn Educational Workshop mcdougall & duval advertising | Reading Co-operative Bank
    • LinkedIn Profilemcdougall & duval advertising | Reading Co-operativeBank
    • Profile Screenshot Above is a screenshot of my LinkedIn profile, which includes my past and current positions, education, recommendations, LinkedIn Profile connections and Twitter handle. mcdougall & duval advertising | Reading Co-operative Bank
    • Complete your LinkedIn profile by adding at least the following:• Profile picture• Summary of yourself• Industry and postal code• Current position with description• Two or more past positions• Your education• A minimum of 5 skills• At least 50 contacts/connections LinkedIn Profile mcdougall & duval advertising | Reading Co-operative Bank
    • LinkedIn Profile CompletenessWhy complete your LinkedIn profile?• Reaching 100% profile completeness will increase the likelihood of you appearing in LinkedIn searchresultsFor example:• If you listed “Residential Mortgages” as a skill, a potential client may come across your profile whenthey perform an advanced search on those keywords LinkedIn Profile mcdougall & duval advertising | Reading Co-operative Bank
    • Enhance your LinkedIn profile by adding sections/modules:• Certifications• Awards• Languages• Legal Updates• Real Estate ProHow? Go to your LinkedIn Profile LinkedIn Profile mcdougall & duval advertising | Reading Co-operative Bank
    • Get Endorsements for your Skills & Expertise Colleagues, clients, managers and employees can endorse each LinkedIn Profile other’s work in the Skills & Expertise section. mcdougall & duval advertising | Reading Co-operative Bank
    • Request Recommendations• Colleagues, clients, managers and employees can endorse each other’s work by requesting andreceiving LinkedIn recommendations• Get recommendations for past and current positions• Review recommendations received• Make recommendations• Request recommendations for past and current positionsHow? Go to LinkedIn  Profile  Recommendations LinkedIn Profile mcdougall & duval advertising | Reading Co-operative Bank
    • Sample of Recommendations Clicking “Contacts” from the top menu items will bring you to a list LinkedIn Profile of your current connections. mcdougall & duval advertising | Reading Co-operative Bank
    • LinkedIn Contactsmcdougall & duval advertising | Reading Co-operativeBank
    • Start by making connections with people you know• Use the search box located in the upper right-hand corner of your Home Page• Do a few basic searches with people you currently know• When you locate a friend by name, click the yellow “Connect” button next to their name• Opt to send an invitation only or an invite with a personal message LinkedIn Contacts mcdougall & duval advertising | Reading Co-operative Bank
    • Invite to connect When inviting new contacts to connect, LinkedIn requires you to specify your relationship to the contact before allowing you to LinkedIn Contacts send an invitation. mcdougall & duval advertising | Reading Co-operative Bank
    • Increase Your ConnectionsImport ContactsEnter your email address and password to see who youalready know on LinkedIn.Add ColleaguesIf you entered your company in your profile, LinkedIn willallow you to search for colleagues from each companyyou have previously worked at or currently work at.Add AlumniIf you entered your alma mater in your profile, LinkedInwill allow you to search for friends from each school youattended. LinkedIn Contacts mcdougall & duval advertising | Reading Co-operative Bank
    • Find out who’s viewed your profile See who’s viewed your profile by clicking the link in the bottom LinkedIn Contacts right corner of the Home Page. mcdougall & duval advertising | Reading Co-operative Bank
    • Who’s viewed your profile The amount of information you see about the person that viewed your profile is determined by the individual user settings of that LinkedIn Contacts person. You can set your own permissions in the LinkedIn Settings area. mcdougall & duval advertising | Reading Co-operative Bank
    • People you may know LinkedIn’s algorithm determines people you may know based on LinkedIn Contacts their relationship to your connections. mcdougall & duval advertising | Reading Co-operative Bank
    • People you may know:• Use this “People You May Know” feature to search for friends of friends • degree connections – people you have already connected with on LinkedIn • degree connections – people that are DIRECTLY linked to your 1st degree connections • degree connections – people that are friends of friends of your connections • connections – people who are members of groups that you are a member of LinkedIn Contacts mcdougall & duval advertising | Reading Co-operative Bank
    • Get introduced to new prospects Get introduced to new contacts through your current connections. LinkedIn Contacts mcdougall & duval advertising | Reading Co-operative Bank
    • Introduction request form Use the Introduction Request Form to specify which shared LinkedIn Contacts connection you would like to introduce you. mcdougall & duval advertising | Reading Co-operative Bank
    • LinkedIn Company Pagesmcdougall & duval advertising | Reading Co-operativeBank
    • LinkedIn Company Page – Home tab Company pages include a banner image to promote and reinforce your financial institution’s brand, as well as an LinkedIn Company Pages information area to specify the details of your organization. mcdougall & duval advertising | Reading Co-operative Bank
    • LinkedIn Company Page – Products/Services tab Customize the tab by spotlighting featured products/services with a large, rotating banner image. You can also create and LinkedIn Company Pages customize individual products/services pages to showcase your variety of offerings. mcdougall & duval advertising | Reading Co-operative Bank
    • Why? Audience + Context = Results• Brands are driving results from their presence • Company followers are 2x more likely to purchase and recommend • B2B conversions are 4x better vs. Twitter and Facebook • People are 50% more likely to purchase from a company they engage with on LinkedIn LinkedIn Company Pages mcdougall & duval advertising | Reading Co-operative Bank
    • How do you create a LinkedIn Company Page? LinkedIn automatically created many Company Pages based on the user profiles of LinkedIn members. To see if your Company LinkedIn Company Pages Page has already been created, view your profile and hover over your company name. mcdougall & duval advertising | Reading Co-operative Bank
    • Add a Company Page from Scratch If you have searched for your Company Page and cannot locate a page that already exists, you can create one from scratch. Click LinkedIn Company Pages “Companies” on the top navigation bar and click “Add a Company” to get started. mcdougall & duval advertising | Reading Co-operative Bank
    • Share status updates with your Company Page followers Share an update with your followers by typing an update into the status box at the top of your Company Page. Only admins of the LinkedIn Company Pages Company Page will have this option. mcdougall & duval advertising | Reading Co-operative Bank
    • Company Page Tips• Frequently post status updates to your followers • Industry articles • Events/conferences • Mobile apps • Research• Download the “follow” button for your website• Spotlight Groups you belong to or have created• Collect recommendations from current customers on products/services• Review page insights LinkedIn Company Pages mcdougall & duval advertising | Reading Co-operative Bank
    • Interacting on LinkedInmcdougall & duval advertising | Reading Co-operativeBank
    • LinkedIn Home Page Above is an example of a LinkedIn Home Page, which Interacting on LinkedIn automatically defaults to the News Feed. mcdougall & duval advertising | Reading Co-operative Bank
    • Use status updates to establish yourself as a subject matter expert.• Frequently post status updates that will appear on the Home Page news feed of your connections• Posting status updates (about 1/week) will increase your engagement and top-of-mind awareness• Status updates should be professional and/or industry-related (unlike Facebook updates)• Share links, events, topics and statistics• Like, comment, or share status updates made by your connections Interacting on LinkedIn mcdougall & duval advertising | Reading Co-operative Bank
    • Follow LinkedIn company pages for content:• Just like people, you can follow companies, except they cannot follow you back• Simply search for a company in the search box and click “Follow”• You’ll automatically be connected to the company and receive updates in your news feed• These updates can be used in new business strategies or “shared” by your personal accountNote: Company pages should not be confused with groups Interacting on LinkedIn mcdougall & duval advertising | Reading Co-operative Bank
    • Utilize LinkedIn Groups to network with industry professionals• Currently more than 1.3 mil. groups on LinkedIn• Some are open to the public; others require authenticationLinkedIn Groups are places where professionals can• Share industry-related content• Ask for advice• Network with others• Post jobs• Promote upcoming events Interacting on LinkedIn mcdougall & duval advertising | Reading Co-operative Bank
    • How to find a group that interests you• “Groups”  “Groups You May Like” to find groups suggested for you• “Groups”  “Group Directory” to search for groups based on your interestsInteracting in Groups• Discussions• Polls• Members• Promotions• Jobs• SearchHow? Go to your LinkedIn Group Interacting on LinkedIn mcdougall & duval advertising | Reading Co-operative Bank
    • Participate regularly in group activity Above is an example of a group page on LinkedIn for NEFMA. The group is currently in discussion over the most recent NEFMA Interacting on LinkedIn conference, as well as the dos and don’ts of creating videos. mcdougall & duval advertising | Reading Co-operative Bank
    • Best Practices• Try to reach 100% profile completeness; show off your skills• Invite everyone in your rolodex to be a connection• Send a personal message along with connection requests• If someone recommends or endorses you, return the favor• Utilize the new features of the LinkedIn Company pages• Regularly share status updates from your personal profile and Company Page• Encourage customers and prospects to follow your Company page Interacting on LinkedIn mcdougall & duval advertising | Reading Co-operative Bank
    • Q&Amcdougall & duval advertising | Reading Co-operativeBank
    • Start now!• Open an account at www.LinkedIn.com• Dust off your resume and use it to update your profile• Find past coworkers, colleagues and professional acquaintances to connected with• Determine when you have time during your week to post rich content• Begin building and customizing your LinkedIn Company Page Q&A mcdougall & duval advertising | Reading Co-operative Bank
    • Thank You!mcdougall & duval advertising | Reading Co-operativeBank