Kleenex

1,726 views
1,657 views

Published on

A social media plan for Kleenex Brand.

Published in: Health & Medicine
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
1,726
On SlideShare
0
From Embeds
0
Number of Embeds
9
Actions
Shares
0
Downloads
9
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

Kleenex

  1. 1. A Tissue On A Mission…<br />Jessica McDonald<br />MSU New Media Drivers License<br />Spring 2011<br />Kleenex: A Social Media Campaign<br />
  2. 2. …To Revitalize<br />
  3. 3. NO Twitter<br />NO Blog<br />NO YouTube<br />The FacebookFaceoff:<br />Puffs:<br />Likes: 70,502<br />Kleenex:<br />Likes: 23,384<br />
  4. 4. Kleenex Brand name ≠ Engagement<br />
  5. 5. …To Connect<br />
  6. 6. …To Learn<br />
  7. 7. Rain or shine…<br />…we must respond to everyone.<br />
  8. 8. …To Grow<br />Startup budget allocation:<br />-Blog: 25%<br />-Facebook: 20%<br />-Twitter: 20%<br />-Google: 15%<br />-YouTube: 10%<br />-Engagement (giveaway): 10%<br />
  9. 9. …To Succeed<br />Metrics:<br />-Use Google analytics to track keywords<br />-#Kleenex hashtag, @mentions, re-tweets<br />-Facebook likes and shares<br />-Blog connected to website and Facebook, success with pageviews, time spent on page and comments<br />-Page view traffic, sources and time spent on pages <br />
  10. 10. Current campaign<br />New campaign<br />

×