Kleenex
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A social media plan for Kleenex Brand.

A social media plan for Kleenex Brand.

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Kleenex Presentation Transcript

  • 1. A Tissue On A Mission…
    Jessica McDonald
    MSU New Media Drivers License
    Spring 2011
    Kleenex: A Social Media Campaign
  • 2. …To Revitalize
  • 3. NO Twitter
    NO Blog
    NO YouTube
    The FacebookFaceoff:
    Puffs:
    Likes: 70,502
    Kleenex:
    Likes: 23,384
  • 4. Kleenex Brand name ≠ Engagement
  • 5. …To Connect
  • 6. …To Learn
  • 7. Rain or shine…
    …we must respond to everyone.
  • 8. …To Grow
    Startup budget allocation:
    -Blog: 25%
    -Facebook: 20%
    -Twitter: 20%
    -Google: 15%
    -YouTube: 10%
    -Engagement (giveaway): 10%
  • 9. …To Succeed
    Metrics:
    -Use Google analytics to track keywords
    -#Kleenex hashtag, @mentions, re-tweets
    -Facebook likes and shares
    -Blog connected to website and Facebook, success with pageviews, time spent on page and comments
    -Page view traffic, sources and time spent on pages
  • 10. Current campaign
    New campaign