Crofts salu5

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"'Let's Do the Numbers': Metrics and Maturation of Digital Media in Emerging Markets."

The final talk of the MCDM SAL/U series will explore current stories of inventive digital communication initiatives in global emerging markets. Emphasis will be placed on the maturation of entrepreneurial emerging economies as they grow from nations of consumers to producers of innovative technologies designed for their unique cultural contexts. The talk will address how the growth of new media adoption and production in global emerging markets--and the impact these technologies have on the design and delivery of communication strategies from emerging markets--has the potential to expand the West's understanding of emerging markets and redefine the nature of engagement.

Published in: Business, Technology
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Crofts salu5

  1. 1. ‘Let’s Do the Numbers’: Metrics and Maturation of Digital Media in Emerging Markets Anita Verna Crofts 4.6.2011
  2. 2. What the Westcan Provide the Rest
  3. 3. BRIC
  4. 4. 1. Canada (43 hours)2. United States (35 hours)3. United Kingdom4. South Korea5. France6. Brazil (25 hours)7. Germany8. Russia (21 hours) © Huffington Post 3-210-0119. Japan10. China (13 hours)11. India (11 hours)
  5. 5. 860 Million
  6. 6. 1.6 Billion
  7. 7. 79 Billionaires
  8. 8. 8.8%
  9. 9. $650 Million
  10. 10. “Almost any meaningfulsuccess in Africa’s mobile orweb space has been fromcompanies focused on meetingthe needs of ordinary people.” - Erik Hersman
  11. 11. Dutiful Relational Obligatory Selective Formal Acts Informal ActsReceive Media Navigate Media Joiners Networkers Security Epicness © David S. Domke
  12. 12. 29 Years
  13. 13. Diverse Innovating Young
  14. 14. New Channels New ScopeNew Communities
  15. 15. Photo Credits1. Photo by Anita Verna Crofts2. http://en.wikipedia.org/wiki/File:Developed_and_Emerging_markets.png3. http://www.flickr.com/photos/silverishtitanium/172284603/sizes/z/in/photostream/4. http://www.flickr.com/photos/eudaimos/3350612021/5. http://www.flickr.com/photos/katieheartsphotography/5018227060/6. http://www.flickr.com/photos/mediatejack/753462241/#/7. http://www.flickr.com/photos/markhillary/3774707075/sizes/l/in/photostream/8. http://www.flickr.com/photos/mckaysavage/2229752965/sizes/l/in/photostream/9. http://www.flickr.com/photos/lkn4aurum/3641536012/10. http://www.flickr.com/photos/kalleboo/2346813517/sizes/l/in/photostream/11. http://www.flickr.com/photos/peterbecker/233071629/12. http://www.flickr.com/photos/husseinabdallah/3699140335/13. http://www.flickr.com/photos/whiteafrican/2736563610/14. http://www.flickr.com/photos/watchsmart/2058870758/15. http://www.flickr.com/photos/cjb22222222/5373435731/16. http://www.flickr.com/photos/45202997@N05/5249471141/

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