Raising More Money Online from Independent Fundraising Events

Raising More Money Online with Independent Fundraising Events
A Joint Research Project fromEvent 360 & Blackbaud

Speakers and Agenda
Speakers
Meghan Dankovich, Director of Consulting, Event 360
Mark Davis, Director of Technical Solutions, Blackbaud
Sarah Hall, Online Fundraising Administrator, Canadian Cancer Society
Agenda
Introductions
Summary of Report Findings
Case Study – Canadian Cancer Society IFE Program
Blackbaud Online Solutions Overview

Show of Hands…
Have you thought about creating an event series, but were scared off by the costs?
Do you have constituents that would be willing to help you but because of location or activity you feel you have no way to engage them?
How many have gotten a plea for help from an independent fundraiser too close to their event to help make it a successful and positive experience?

Research Project Overview

Summary of Report Findings
Meghan Dankovich, Director of Consulting, Event 360

Fundraising Events
Tangible expression of your mission
Opportunity to host a captive audience
Extension of your brand and reputation
Strong revenue driver
Requirements:
Resources
Ideally a 20-30% cost of fundraising
Locations
Want to do more?
Supplement your fundraising portfolio with an…
Independent Fundraising Event Program

Who – Your Mission, Your People

What - The Independent Fundraising Event

Where & When – Anywhere, Anytime

Why - Revenue at Low Cost

How – Match Passion with Mission

Team Fox – Michael J. Fox Foundation

Team Reeve All-Stars – Christopher & Dana Reeve Foundation

Challenges of IFE Programs
Budgeting Revenue
Justification of Costs
Supplies and Giveaways
Positive Online User Experience
Reputation/Brand Risk

Best Practices
Ensure Organizational-wide Support
Encourage Online Use
Provide a ‘Hand Up’
Standardize Tracking and Reporting
Create a Recognition Program
When in doubt, get outside help!

1 - Ensure Organizational-wide Support

2 - Encourage Online Use

3 - Provide a ‘Hand Up’

4 - Standardize Tracking & Reporting

5 - Create a Recognition Program

Benefits of an Independent Fundraising Program

Case Study:Canadian Cancer Society BC & Yukon Division
Sarah Hall, Online Fundraising AdministratorCanadian Cancer Society

How We View Independent Fundraising Events
Complimentary to Traditional Fundraising
Opportunity for Our Supporters to Express Our Mission on Their Terms
Many IFE’s Start out Supporting Main Events
Low Maintenance / Low Cost
Potential to Reach Untapped Resources
Extremely Passionate Event Organizers

Why Online?
Increase revenue generating opportunities
Stay competitive
Technology readily available
The power of Friends Asking Friends
Improve donor experience
Improve participant experience
Connect IFE donor’s and participants with Canadian Cancer Society
Easy access event management and reporting tools

How it Began

How to Measure Online Success
Raised over $700K in just under 3 Years
All Regions Now Actively Promoting and Fundraising Online
Average Online IFE Gift is $82.38
Approx $60 Average Gift for Traditional Events)
Average IFE Participant raises $1,153 Online
Average Relay for Life Participant Raises $350
Over 1,000 Passionate Volunteer Fundraisers Delivering Our Mission
175 Event Organizers
10,000 New Online Donors in Our Database

The Future
User-Focused Online Presence
Friends Asking Friends Custom Friends Asking Friends
Invest in site design
Invest in online community building tools
Support
Designated division level staff person
Training for regional staff
Coaching for participants
Email strategy
Division-wide reporting standards

Blackbaud Online Solutions Overview
Mark Davis, Director of Technical Solutions, Blackbaud

Blackbaud Sphere Events - Standard
Autism Speaks Give Now - http://givenow.autismspeaks.org

Blackbaud Sphere® Events™ - Advanced
Team Fox - http://www.teamfox.org

Key Take-Aways
Getting Started – Engage Existing Supporters and Develop Program
Branding – Compliment Mission, Separate from Traditional Events
Key Decisions – Teams/No Teams, Community, Reporting
Fundraiser Engagement – Higher Level, Donor Conversion Strategy

Questions and Answers
Thank you!

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Raising More Money Online from Independent Fundraising Events

by mcdavis7 on Nov 17, 2009

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Raising More Money Online from Independent Fundraising Events — Presentation Transcript