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NetWits Know-How on Using Twitter®, Facebook®, and YouTube® to Enhance Your Event’s Impact
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NetWits Know-How on Using Twitter®, Facebook®, and YouTube® to Enhance Your Event’s Impact

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It’s common knowledge that nobody is raising money through Twitter or Facebook, right? Wrong. Several organizations have successfully increased their event revenues by giving tools their participants …

It’s common knowledge that nobody is raising money through Twitter or Facebook, right? Wrong. Several organizations have successfully increased their event revenues by giving tools their participants to reach out to donors via social media. This session will review statistics and summary recommendations from a research project jointly developed by Blackbaud and Charity Dynamics to understand how social networking tools from Facebook, Twitter and YouTube can extend Friends Asking Friends and raise more money for your fundraising events.

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  • 1. NetWits Know-How on Using Twitter®, Facebook®, and YouTube® to Enhance Your Event’s Impact
    December 18, 2009
    Mark Davis
  • 2. Session Speakers and Agenda
    Speakers
    Mark Davis, Director of Technical Solutions, Blackbaud
    Agenda
    Introductions
    Summary of Research Findings
    Blackbaud Internet Solutions Overview
    Special Thanks
    Jodie Kolkowski, National Consultant, American Heart Association
    Donna Wilkins, President, Charity Dynamics
  • 3. Email as the Historic Driver of Online Growth
    • Online fundraising represents about 30% of the overall event fundraising
    • 4. Compared to 5% for the overall giving (Source: Giving USA 2008)
  • People Spend More Time on Social Networking Sites than Email
    Source: Nielsen/NetRatings Report March 2009
  • 5. Why Bother with Facebook?
    Sources:1. Facebook.com Statistics2. Nielsen/NetRatings Report March 20093. Washington Post, April 22, 2009
  • 6. The Promise of Social Media
    Facebook
    Twitter
    Source: Google Trends
  • 7. Research Project Outline
    Charity Dynamics / Blackbaud Partnership
    750+ Events in 2009 and 66,000 event participants
    Project Objective
    To investigate the impact that social networking sites like Facebook, Youtube and Twitter have on fundraising efforts enabled by Sphere® Events™.
    Research Methodology
    Staff Interviews
    Data Analysis
    Participant Surveys
    Website Canvassing
  • 8. Summary of Research Findings
  • 9. Organic activities
    Today’s Integrated Tools
    Blogging
    Updating Facebook status
    Adding a link or photo to Facebook or Twitter
    Creating a video file
    Creating a YouTube
    Tweeting
    YouTube embedded in Friends asking Friends
    Twitter embedded in Friends asking Friends
    FeedRaiser
    Boundless Fundraising FAF Facebook application
    Personalized video
  • 10. Social Networking / Friends Asking Friends
    Friends Asking Friends
    Participants
    Social
    Networking
  • Research Questions
    Are Facebook and Twitter effective solicitation tools for participants?
    Does using a YouTube video impact a participant’s fundraising success?
    How does email fundraising compare with Social-Media fundraising?
    Who is using these tools?
    What are the best techniques to make sure they are adopted?
  • 19. Email v Tweet v Feed v BF
  • 20. Social Media Impact on Returning Participants
  • 21. Boundless Fundraising Results
  • 22. New Developments – YouTube and Personalized Video
  • 23. Profile of Participants Using Social Media
    Slackers
    Will make a couple of clicks to use easy social media
    Will not send email, upload a picture
    Go from $0 to low dollar fundraiser
    The “Coolness Factor”
    Top Fundraisers
    Use all tools available
    Email
    HQ Updates
    Video
    Social Media
    Blogging
    Offline
  • 24. Used by Most Successful Fundraisers
  • 25. Participants are Becoming Multi-channel Fundraisers
  • Profile of Donors Giving through Email
    Email Prospects
    Social Networking Prospects
    Immediate family
    Close friends
    Co-workers
    Immediate family
    Extended family
    Close friends
    Friends of friends
    College and high school classmates
    Co-workers
    Past co-workers
    Business networking contacts
  • 31. Comparing Email and Social Media
    Lower Conversion Rates Offset by Higher Impressions
    Note: Assumes 500 Participants Using Solicitation Tools
  • 32. Average Gift Expectations
  • 33. Marketing Best Practices – Make Your Participants Aware
    • Highlight in recruiting
    • 34. Promote use in HQ
    • 35. Promote in participant engagement emails
    • 36. Urge team captains to promote to their teams
    • 37. Reminder in phone calls
  • How Participants Find These Tools
  • 38. Example: Alzheimer's Memory Walk
    Provide Social Media Tool-kit
    Tip Sheets, Facebook Join Links, Badges
  • 39. To-Do List
    • Assess which social media tools are of most interest to your participants
    • 40. Enable FeedRaiser for Friends Asking Friends
    • 41. Enable YouTube for Friends Asking Friends
    • 42. Enable Twitter for Friends Asking Friends
    • 43. Consider additional investment in Personalized Video or Boundless Fundraising Friends Asking Friends application
  • Blackbaud Internet Solutions Overview
  • 44. Blackbaud Sphere® Events™ – Social Media Toolkit
    Released in June 2009
    Included as Part of Blackbaud Sphere Events
    Easy to Activate for Any Event
  • 45. Facebook - Boundless Fundraising™
    Automated Friend & Participant Notifications
    Customizable Fundraising Badge
    One-click Friend Inviter
    Simple Participant Download Options
  • 46. Fundraising Badge Gallery
  • 47. Key Take-Aways
    • Social Media Tools Provide Greater Reach with Lower Conversions
    • 48. New Channels Bringing in New Donors
    • 49. Participants are Becoming More Demanding Fundraisers
    • 50. “[Arthritis Foundation] was able to boost its overall fundraising results for this year’s event by 22 percent and its participation by 15 percent by leveraging social media tools integrated with Friends Asking Friends technology.”- Blackbaud Press Release, December 16, 2009
  • Questions and Answers
    Thanks!

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