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News of the week 20.9.13 abp ananda

  • 1. Quick Snapshot Wk 37-2013 MCCS PS :TAM HAS UPDATED ITS UNIVERSE ESTIMATES THIS WEEK, THERE IS SOFTWARE LOCK PRIOR TO WEEK 36.
  • 2. ABP ANANDA Period – Wk 37’2013 TG – MF 15+ SEC:ABC CS Market – West Bengal
  • 3. Bangla News genre maintaining its # 2 position 40 7 3 1 0 10 20 30 40 50 BanglaGEC Bangla News BanglaMov. Bangla Music % Genre Sh Source : TAM Period : Wk 37’2013
  • 4. Bengali news genre showing a growth of almost 14% Vs. last year 7.0 7.9 0.0 1.0 2.0 3.0 4.0 5.0 6.0 7.0 8.0 9.0 % Genre Share Wk 30-37'12 Wk 30-37'13 Source : TAM Period : Wk 30-37 year : 2012 & 2013
  • 5. ABP Ananda leader in the market 33% 24% 20% 12% 11% ABP Ananda 24 GHANTA Kolkata TV RPLUS News Time Bangla % Mkt. Share Wk 30-37'13 Source : TAM Period : Wk 30-37’2013 Among top 20 programmes list of the week, 16 programmes belong to ABP Ananda Proti Pokha is the leading programme for this week
  • 6. ABP Ananda leading in both TG’s 7 7 5 5 2 0 5 10 ABP Ananda 24 GHANTA Kolkata TV News Time Bangla RPLUS ReachinMn. CS 4+ 6 6 4 4 2 0 5 10 ABP Ananda 24 GHANTA Kolkata TV News Time Bangla RPLUS ReachinMn. CS 15+ Source : TAM Period : Wk 30-37’2013
  • 7. ABP Ananda leading in almost all TAM reported markets % Market Share Channel Kol WB.1to 1Mn. WBrest 1Mn.+ WB East All India 24GHANTA 20% 35% 26% 23% 23% 23% ABP Ananda 31% 42% 30% 33% 34% 33% KolkataTV 23% 8% 30% 20% 20% 21% News Time Bangla 9% 15% 13% 10% 10% 10% RPLUS 17% 1% 1% 13% 13% 13% Source : TAM Period : Wk 30-37’2013
  • 8. ABP Ananda performing on News Bulletin &Talk shows/chat shows Source : TAM Period : Wk 37’2013 Analysis : Sub Genre GRPs Share % within each sub-genre 24 Ghanta scored on Sports magazines News Time Bangla on Cartoons/animations Prog Genre 24 GHANTA ABP Ananda News Time Bangla RPLUS News Bulletin 28% 44% 14% 14% Talk Shows/Chat Shows 4% 96% 0% 0% Sports Magazines 26% 38% 24% 11% Cartoons/Animatio n 72% 12% 7% 10% Reviews/Reports 0% 0% 100% 0%