News of the week 11.10.13 abp news

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News of the week 11.10.13 Abp News

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News of the week 11.10.13 abp news

  1. 1. Quick Snapshot Wk 40-2013 MCCS
  2. 2. ABP NEWS Week: 40 ‘2013 TG – MF,15+ SEC:ABC Market - HSM
  3. 3. Among National genres Hindi News at # 3 % Genre Share 45 40 39 35 30 25 20 17 15 1 1 1 1 0 0 Nus. News Eng. Ent 3 Rel. 3 Eng. Mov. 4 Lifestyle 6 5 Info 11 10 Sports Music Kids Hin. News Hin. Mov. REG GEC 0 Hindi News showing a jump of almost 7% Week was high on National News, Political News & Entertainment News – PM meeting with Shareef Lalu Yadav imprisonment for Fodder Scam Creation of Telangana as 29th state Assembly elections for 5 states Source : TAM Period : Wk 40’2013
  4. 4. Neck to neck Vs. last year % Genre Share 6.0 5.6 5.5 5.0 4.0 3.0 2.0 1.0 0.0 Hindi News Wk 33-40'12 Source : TAM Period : Wk 33-40’13Year : 2012 & 2013 Wk 33-40'13
  5. 5. ABP News maintaining its position % Mkt Share 25% 21% 20% 16% 16% 15% 10% 10% 8% 8% News 24 NDTV India 5% 0% Aaj Tak India TV ABP News Wk33-40'13 Source : TAM Period : Wk 33-40’13’13 Z News
  6. 6. ABP News neck to neck with Aaj Tak CS 4+ 49 40 46 50 40 39 31 30 30 20 10 Reach in Mn. Reach in Mn. 50 CS 15+ 41 40 38 33 33 26 30 25 IBN 7 NDTV India 20 10 0 0 Aaj Tak ABP India TV Z News News Source : TAM Period : Wk 33-40’13 IBN 7 NDTV India Aaj Tak ABP News India TV Z News
  7. 7. ABP News among top 2 in most of the markets Market Share % Source : TAMPeriod : Wk 37-40’2013
  8. 8. ABP News performing on Interviews/discussion genre Share % within each sub-genre Genre News Bulletin Reviews/Repo rts Religious/Dev otional Interviews/Port raits/Discussio ns Action/Thriller Aaj Tak 22% ABP News 16% India TV 16% Z News 12% 29% 8% 35% 1% 18% 0% 34% 5% 13% 46% 30% 25% 12% 3% 5% 16% Aaj Tak scored high on news bulletins & Action/Thrillers India TV performing on Reviews/ Reports & Religious & devotional programmes Source : TAM Period : Wk 40’2013 Analysis : Sub Genre GRPs
  9. 9. Network Performance
  10. 10. MCCS maintaining its # 1 position Wk 33-40'13 25% 24% 23% 20% 18% 15% 15% 13% 10% 7% 5% 0% MCCS TV Tday Zee Net Wk 33-40'13 Source : TAM Period : Wk 33-40’2013 India TV Net. 18 Ndtv Net
  11. 11. Thank You

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