News of the week 11.10.13   abp majha
Upcoming SlideShare
Loading in...5
×
 

News of the week 11.10.13 abp majha

on

  • 292 views

News of the week 11.10.13 Abp Majha

News of the week 11.10.13 Abp Majha

Statistics

Views

Total Views
292
Views on SlideShare
272
Embed Views
20

Actions

Likes
0
Downloads
0
Comments
0

2 Embeds 20

http://www.mccsindia.com 17
http://mccsindia.com 3

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

News of the week 11.10.13 abp majha Presentation Transcript

  • 1. Quick Snapshot Wk 40-2013 MCCS
  • 2. ABP Majha Week 40’2013 TG: MF 15+ SEC:ABC CS Market – Maharashtra
  • 3. Marathi News maintaining its #2 position % Genre Shares 25 20 20 15 10 5 3 2 0 Source : TAMPeriod : Wk 40’2013 Marathi Music Marathi Mov. Marathi News Marathi GEC 0
  • 4. Vs. Last year genre shares showing jump of almost 5% 4.5 4.0 3.8 3.5 3.0 2.5 2.0 1.5 1.0 0.5 0.0 % Genre Share Wk 33-40'12 Wk33-40'13 Source : TAM Period : Wk 33-40ear : 2012 & 2013 4.0
  • 5. ABP Majha ruling the chart with 34% mkt. share % Mkt. Share 40% 35% 34% 30% 25% 22% 19% 20% 17% 15% 10% 7% 5% 0% ABP Majha Zee 24 Taas IBN Lokmat Wk 33-40'13 Source : TAM Period : Wk 33-40‘2013 TV 9 Maharashtra Jai Maha
  • 6. ABP Majha the leader in reach Reach in Mn. 20 15 10 5 0 15 14 Reach in Mn. 12 8 4+ CS Source : TAM Period : Wk 33-40’2013 4 14 12 10 8 6 4 2 0 12 11 10 7 4 15+ CS
  • 7. ABP Majha: Leadership across all TAM reported markets in Maharashtra % Market Share Channel ABP Majha IBN Lokmat TV9 MAHARASHTRA Z 24 Taas Jai Maharashtra Mum Pune 29% 46% 17% 22% 23% 10% 23% 21% 9% 1% Source : TAM Period : Wk 37-40’2013 MAHA L C I MAH .1 to 1 Mn. 40% 36% 18% 23% 11% 10% 23% 21% 8% 9% MAHrest 1 Mn.+ (Including Pune) 43% 20% 14% 21% 1% Maha West 35% 35% 19% 19% 17% 17% 22% 22% 7% 7% AI 36% 19% 16% 23% 7%
  • 8. Thank You