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Abp majha research snapshot week 3212

Abp majha research snapshot week 3212

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  • 1. ABP MAJHA Week 32’2012TG – CS15+, MF, SEC ABC Market – Maharashtra
  • 2. Reach 000’s CS 4+ and CS 15+ A B P M ajha IB N Lo kmat Z 24 Taas18000 16146 155721600014000 13011 12503 1211212000 9967100008000600040002000 0 CS 4+ YRS CS 15+ YRS
  • 3. SEC wise share Channel SEC A SEC B SEC C SEC D ABP Majha 43% 39% 41% 38% IBN Lokmat 33% 22% 16% 22% Z 24 Taas 23% 38% 42% 41%Share of Marathi News channels in different Socio Economic Groups
  • 4. Age Group wise shareChannel CS 15 - 24 CS 25 - 34 CS 35 - 44 CS 45 - 54 CS 55+ABP Majha 38% 42% 37% 41% 47%IBN Lokmat 21% 24% 26% 23% 20%Z 24 Taas 42% 35% 38% 36% 33% Share of Marathi News channels in different Age Groups
  • 5. Gender wise shareChannel 15 + M ABC 15 + F ABCABP Majha 40% 42%IBN Lokmat 23% 25%Z 24 Taas 37% 33% Share of Marathi News channels in Genders
  • 6. Channel Share Trend1.61.41.2 10.80.60.40.2 0 Wk21-12 Wk22-12 Wk23-12 Wk24-12 Wk25-12 Wk26-12 Wk27-12 Wk28-12 Wk29-12 Wk30-12 Wk31-12 Wk32-12 ABP Majha IBN Lokmat Zee 24 Taas Share of Marathi News Channels in TV Universe
  • 7. Market Share Trend60%50%40%30%20%10%0% Wk21-12 Wk22-12 Wk23-12 Wk24-12 Wk25-12 Wk26-12 Wk27-12 Wk28-12 Wk29-12 Wk30-12 Wk31-12 Wk32-12 ABP Majha IBN Lokmat Zee 24 Taas Share of Marathi News Channels in Marathi News Genre
  • 8. Reach’000 Trend10000 9000 8000 7000 6000 5000 4000 3000 2000 1000 0 Wk21-12 Wk22-12 Wk23-12 Wk24-12 Wk25-12 Wk26-12 Wk27-12 Wk28-12 Wk29-12 Wk30-12 Wk31-12 Wk32-12 ABP Majha IBN Lokmat Zee 24 Taas Reach (000’s) of Marathi News channels
  • 9. TS Per viewer Trend504540353025201510 5 0 Wk21-12 Wk22-12 Wk23-12 Wk24-12 Wk25-12 Wk26-12 Wk27-12 Wk28-12 Wk29-12 Wk30-12 Wk31-12 Wk32-12 ABP Majha IBN Lokmat Zee 24 Taas Avg Weekly Time Spent by viewers (in mins)
  • 10. Channel Share Trend- All News1.61.41.2 10.80.60.40.2 0 Wk21-12 Wk22-12 Wk23-12 Wk24-12 Wk25-12 Wk26-12 Wk27-12 Wk28-12 Wk29-12 Wk30-12 Wk31-12 Wk32-12 ABP Majha ABP News Aaj Tak IBN Lokmat India TV Z 24 Taas Z News
  • 11. Market wise shareChannel Mah 1 Mn+ Mah.1 to 1 Mn Mumbai Mah LC 1ABP Majha 45% 37% 43% 33%IBN Lokmat 28% 35% 15% 29%Zee 24 Taas 27% 28% 42% 38%
  • 12. Program Health –ABP MajhaS.No. Programme 1 HANDI PHUTALI RE 2 10 CHYA BATMYA 3 DHAKKUMAKUM 4 GOVINDACHA PAHILA THAR 5 MAJHA CITY NEWS 6 MAHARASHTRA DESHA 7 MAHARASHTRANAMA 8 DIWAS MAJHA 9 LOVE STORY 10 PUNE DINAK-NASHIK DINAK
  • 13. GRP Report Source - TAM
  • 14. FCT Report Source - Adex
  • 15. Top program split – Among top 50 A B P M ajha Zee 24 Taas IB N Lo kmat35302520151050 Wk 25 Wk 26 Wk 27 Wk 28 Wk 29 Wk 30 Wk 31 Wk 32
  • 16. Top 20 programs of the week - Genre Programme Channel Atvr HANDI PHUTALI RE ABP Majha 0.68 10 CHYA BATMYA ABP Majha 0.54 DHAKKUMAKUM Z 24 Taas 0.47 GOVINDACHA PAHILA THAR ABP Majha 0.43 MAJHA CITY NEWS ABP Majha 0.37 MAHARASHTRA DESHA ABP Majha 0.33 MAHARASHTRANAMA IBN Lokmat 0.31 DIWAS MAJHA ABP Majha 0.30 LOVE STORY ABP Majha 0.30 GOVINDA AALA RE IBN Lokmat 0.27 PUNE DINAK-NASHIK DINAK ABP Majha 0.27 MUMBAI EAST WEST ABP Majha 0.26 GOVINDA AALA RE ABP Majha 0.26 ZATPAT BATMAYA Z 24 Taas 0.24 GOOD MORNING MUMBAI Z 24 Taas 0.23 AAPLE PUNE Z 24 Taas 0.23 9 CHYA BATMYA Z 24 Taas 0.22 CHALA KHELUYA MANGALAGUARI Z 24 Taas 0.22 NAMASKAR MAHARASTRA ABP Majha 0.19 THENTETHEN ABP Majha 0.17
  • 17. 20 40 60 80 100 120 140 0 6:00 7:00 8:00 9:00 10:00 11:00Star Majha 12:00 13:00 14:00 15:00Zee 24 Taas 16:00 17:00 THE TVR TREND 18:00 19:00 20:00IBN Lokmat 21:00 22:00 23:00
  • 18. Thanks