Improving AdministrativeFunction with Social Media         Derek L. McCoy         Principal, Spring Lake Middle School
Today’s Explorations     What is Social Media            Examples of Social Media                       Administrative Fun...
Developing Your PLN
Some Facts about Social Media    1) Its not a fad      2) It’s a sharing revolution        3) Of many-to-many           4)...
Our exploration today..,         Social media lets you          write you own narrative
Collaborating  • Globally  • New levelShare ResourcesResearchProfessional Learning NetworkWrite your own narrative
Social media tools allow   •   Connectivity   •   Creativity   •   Promotion   •   Discussion
Specific UsesAdministrator and/or Teacher• Communication• Public Relations• Branding• Professional Growth• Opportunity• En...
NC ADMINISTRATIVE EVALUATION     Standard 1: Strategic Leadership     Standard 2: Instructional Leadership     Standard 3:...
Specific UsesAdministrator and/or Teacher •   Communication       NC ADMINISTRATIVE EVALUATION •   Public Relations       ...
Administrative Function                  Vision                            Teaching                 SharingPromotion      ...
Administrative Function                   VisionPromotion        Sharing &                  Building
SHARED EXPERIENCE               Developing Your PLN
PROMOTION                   BRANDING Not about getting others to choose you over someone/something else but to get them to...
PROMOTION[BRANDING]
VISION
PROMOTION TOOLS
PROMOTIONBRANDINGVISION
PROMOTIONBRANDINGVISION
BRANDINGVISION     Mobile           2.0
BRANDINGVISION
BRANDINGVISIONMobile
Administrative Function                          Teaching                             and                           Sharing
TEACHING&SHARING
CollaborateCollectCurate
CollaborateCollect              ResourcesCurate
TEACHING                   Encourage&SHARING    Train                   Model
Concerns for School Leaders
Concerns for School Leaders
Concerns for School Leaders
Administrative Function                  Vision                            Teaching                 SharingPromotion      ...
Improving admin function 2012
Improving admin function 2012
Improving admin function 2012
Improving admin function 2012
Improving admin function 2012
Improving admin function 2012
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Improving admin function 2012

  1. 1. Improving AdministrativeFunction with Social Media Derek L. McCoy Principal, Spring Lake Middle School
  2. 2. Today’s Explorations What is Social Media Examples of Social Media Administrative Functions • Promotion • Vision Sharing and Building • Teaching and Sharing
  3. 3. Developing Your PLN
  4. 4. Some Facts about Social Media 1) Its not a fad 2) It’s a sharing revolution 3) Of many-to-many 4) A read-write culture 5) Where user is King Social Media in Education - Authorstream http://www.authorstream.com/Presentation/neo.hackx-723954-social-media-in-education/
  5. 5. Our exploration today.., Social media lets you write you own narrative
  6. 6. Collaborating • Globally • New levelShare ResourcesResearchProfessional Learning NetworkWrite your own narrative
  7. 7. Social media tools allow • Connectivity • Creativity • Promotion • Discussion
  8. 8. Specific UsesAdministrator and/or Teacher• Communication• Public Relations• Branding• Professional Growth• Opportunity• Engagement Improving Schools with Social Media •Lyn Hilt •Eric Sheninger
  9. 9. NC ADMINISTRATIVE EVALUATION Standard 1: Strategic Leadership Standard 2: Instructional Leadership Standard 3: Cultural Leadership Standard 4: Human Resource Leadership Standard 5: Managerial Leadership Standard 6: External Development Leadership Standard 7: Micropolitical Leadership
  10. 10. Specific UsesAdministrator and/or Teacher • Communication NC ADMINISTRATIVE EVALUATION • Public Relations Standard 1: Strategic Leadership • Branding Standard 2: Instructional Leadership Standard 3: Cultural Leadership • Professional Growth Standard 4: Human Resource Leadership Standard 5: Managerial Leadership • Opportunity Standard 6: External Development Leadership Standard 7: Micropolitical Leadership • Engagement • Curriculum Development Improving Schools with Social Media •Lyn Hilt •Eric Sheninger
  11. 11. Administrative Function Vision Teaching SharingPromotion and & Sharing Building
  12. 12. Administrative Function VisionPromotion Sharing & Building
  13. 13. SHARED EXPERIENCE Developing Your PLN
  14. 14. PROMOTION BRANDING Not about getting others to choose you over someone/something else but to get them to see what you are about Idea, image or specific product we can connect with; Important way to build a good reputation •http://marketing.about.com/cs/brandmktg/a/whatisbranding.htm •http://www.brickmarketing.com/define-branding.htm
  15. 15. PROMOTION[BRANDING]
  16. 16. VISION
  17. 17. PROMOTION TOOLS
  18. 18. PROMOTIONBRANDINGVISION
  19. 19. PROMOTIONBRANDINGVISION
  20. 20. BRANDINGVISION Mobile 2.0
  21. 21. BRANDINGVISION
  22. 22. BRANDINGVISIONMobile
  23. 23. Administrative Function Teaching and Sharing
  24. 24. TEACHING&SHARING
  25. 25. CollaborateCollectCurate
  26. 26. CollaborateCollect ResourcesCurate
  27. 27. TEACHING Encourage&SHARING Train Model
  28. 28. Concerns for School Leaders
  29. 29. Concerns for School Leaders
  30. 30. Concerns for School Leaders
  31. 31. Administrative Function Vision Teaching SharingPromotion and & Sharing Building

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