Your SlideShare is downloading. ×
Selling Your Home
Upcoming SlideShare
Loading in...5

Thanks for flagging this SlideShare!

Oops! An error has occurred.

Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Selling Your Home


Published on

A listing presentation for home sellers.

A listing presentation for home sellers.

1 Like
  • Be the first to comment

No Downloads
Total Views
On Slideshare
From Embeds
Number of Embeds
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

No notes for slide


  • 1. Signs of Success…
    Selling Your Home with Mary Carolyn and Williams Trew Real Estate Services
    Serving You In The Finest Fort Worth Tradition
  • 2. Overview
    Advantages of Hiring a Professional
    Williams Trew Real Estate
    Know your Buyers
    Marketing Plan
    Pricing your Home
  • 3. Tools of a Professional
    Convenience of Centralized Showing Service (CSS)
    Security of a SUPRA key box
    Enforceable promulgated contracts and documents
    Access to recent sales and other market data
    REALTOR code of ethics
    Broker Open Houses
    Multiple Listing Service (MLS)
    Licensing & Professional Training
  • 4. Williams Trew Distinguished
    Highest Minimum Standards
    • Full-time, full-service agents only
    • 5. Handsome color graphics
    • 6. Home Book
    • 7. Confidentiality and discretion
    • 8. Consistent communication
    • 9. Showing feedback
    • 10. Open House
    Brand Marketing
    • Branding Image Synonymous with Luxury - Indulge, 360 West
    • 11. Prominent Presence in Industry Magazines – Pinnacle, Luxury Real Estate
    • 12. Advertising in Local Publications - Fort Worth Texas Magazine, FortWorth Business Press, Fort Worth Star-Telegram,
    • 13. Premier Website
    • 14. Targeted Direct Mail
  • What’s in a sign?
    Licensed Agent on Phone duty
    Agent Tours
    Immediate Contact - Cell Phone
    Brand Equity and Local Reputation
    Leading Real Estate Companies of the World
  • 15. Where Buyers Found The Home They Purchased
    Source: National Association of REALTORS®, Profile of Home Buyers and Sellers, 2008
  • 16. Reaching the Widest Audience
    buyers are now here
    Source: National Association of REALTORS®, Profile of Home Buyers and Sellers, 2008
  • 17. Marketing Plan - 4 Targets
    Real Estate Community
    Broker Open sponsored by GFWAR offering to all North Texas Agents
    Direct Promotion to Other RE Professionals
    Sphere of Influence
    Just Listed Cards
    Personal Webpage
    Local Public
    Open House(s)
    Yard Sign
    Star-Telegram EVERY week
    Distant Public
    Leading Real Estate Companies of the World
    Dynamic Internet Presence
  • 18. Why the Internet?
    It’s where people look first
    Display Multiple Photos and/or Virtual Tour
    Target Qualified Leads
    Provide Effective and Descriptive Marketing Remarks
    Provide Maps and Directions
    Track the Number of People Who View The Ad
    Track the Number of People Who map to your home
    Call to Action – Interactive consumer contact opportunities
  • 19. Where on the Internet?TOTAL MONTHLY MINUTES SPENT ONLINE(NATIONWIDE COMPARISON, in millions of minutes)
    Your home will be on® - where more consumers spend more time
    Source: comScore Media Metrix January-October 2008
  • 20. Because® has millions of listings…
    We will make yours stand out
  • 21. Showcase Listing Enhancements
    Williams Trew pays annually to upgrade all our listings on® to be more prominent using Showcase Listing Enhancements.
    More exposure for your property – Yellow Highlighted Custom Headline and Prime placement on results list
    We craft a powerful custom property description.
    Buyers can inquire about your home 24/7, and we receive customer leads directly.
    We can add what consumers want - up to 25 jumbo photos!
    Listing video tours
    Promote open houses
  • 22. Worth the Money!FEATURED HOMES™
    We have reserved the most visible position for your home in the® Featured Homes™ marketing system – available, for a fee, on an exclusive basis to very few REALTORS® in each market.
    Your home will be selected for rotation in one of these exclusive positions – the most prominent location for your home on the #1 real estate website.*
    *Source: comScore Media Metrix January-October 2008
  • 23. Determining Today’s Market Value of Your Home
    What it costs to build today
    What other agents say
    What you spent on upgrades
    What your neighbors say
    What you spent on repairs
    What you spent on remodeling
    What you spent on new carpet
    What you paid
    What you need
    What you want
    The fair market value of your home is determined by the market, that is, Buyers and what they are willing to pay under current influences.
    Factors influencing the value of your home
    The current real estate market
    Lot size, square footage, condition of home
    Location, special amenities
    Prices of comparable homes
    Your level of motivation
    Factors that do not affect value.
  • 24. Determining a Market-Sensitive Price
    An impartial evaluation of market activity is the most effective way to estimate a property's potential selling price. A Comparative Market Analysis considers similar properties that:
    Have sold in the recent past
    Are currently on the market
    Failed to sell
  • 25. The Dangers of Overpricing
    An asking price that is beyond market range can adversely affect the marketing, and ultimately the sale, of a property.
    The WRONG buyers view your home
    Fewer buyers attracted and fewer offers received 
    Marketing time is prolonged and initial marketing momentum is lost
    The property attracts "lookers" and helps competing houses look better by comparison
    If a property does sell above true market value, it may not appraise, and the buyers may not be able to secure a loan
    The property may eventually sell below market value
  • 26. Factors Leading to a Sale
    Factors we can influence
    Price - calculated to fair market value
    Condition - what to repair, clean, replace, disclose
    Terms - broaden the pool of potential buyers
    Marketing - maximum exposure
    Access - make it easier to view your property
    Agent – the agent you choose
    Factors beyond our control
    Location - the most significant factor in property value
    Timing - economic conditions, competition, seasonal factors
    Property characteristics - size, amenities