BTEC Level 2 Creative Digital Media Production: Photography Booklet

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  • 1. BTEC Certificate UNIT 10 Digital Photography for a Media Product By K McCabe Booklet 1 2013
  • 2. Unit Content: The Photography Unit is an internally assessed coursework unit. There are 4 key learning aims: understanding production, exploring techniques, creating and reviewing. Term 2 will cover the following: Task 1: Task 2: Task 3: A2 A1 & B3 B1 & B2 Why digital photographs are produced for media products How digital photographs are produced, exported & stored Exploring photography & digital photography techniques The Assessment Criteria for the learning aims are as follows: Pass Task 1 Merit Distinction Describe the use of photographs in two different media products Explain why photographs are produced in two different media products Discuss why photographs are produced in two media products across different media sectors A2 D A2 P A2 M A1 P Explain how digital cameras produce photographic images A1 M Task 2 Demonstrate adequate use of photography techniques B3 P Demonstrate effective use of photography techniques B3 M Demonstrate confident use of photography techniques B3 D Task 3 Describe the techniques used in the different types of digital photography for digital media products B4 P Explain the techniques used in the different types of digital photography for digital media products B4 M Analyse the techniques used in the different types of digital photography for digital media products B4 D Task 2 Describe how digital cameras produce photographic images
  • 3. Why are digital photographs produced ? Photographs are visual communication Look at the Image. What is the purpose of the image in the media product? Why is it in Black & White? What does the miseen-scene communicate? What does it communicate about both the magazine and the film?
  • 4. Task 1 Create a visual annotated report showing evidence you understand why photographs are produced in digital media products Warning: Example. Do not copy – this is on architecture!
  • 5. Key Word Bank for Task 1 • Shorthand communication – of colour, lighting etc. • Mise-en-scene • To anchor text • To enhance text • To market products • Impact on audience
  • 6. How are digital photographs produced ?
  • 7. Manual and Automatic functions: the brain of the camera Shutter: the eyelid of the camera Lens: The eye of the camera Aperture: The size of the pupil of the camera
  • 8. Other elements of Digital Images Flash: provides an instant light source for the image Lights: Artificial - Fluorescent (appears whiteish) Tungsten (appears yellowish) Natural from daylight, Sun, Moon Image sensor: Converts light into electronic messages Exposure: the quantity of light reaching the image sensor Colour Temperature: different light sources produce different coloured light. For example, a candle emits a reddish light, while the midday sun's rays have a blue tint. These different colours can be expressed using a number, and this number is known as the colour temperature. Colour temperature is measured on the Kelvin scale, which is denoted by the letter "K" or the word "kelvin" after the number. White balance: Our eyes automatically make whites white . But the camera sees white depending on the tempertaure of the light source – so whites can be tinted with orange or blue. The white balance needs to be adjusted to reduce or increase the colour temperature
  • 9. The Process Size of image: Pixels
  • 10. Task 2 • Create a guide to show you understand the production and process of digital photography
  • 11. Key Word Bank for Task 2 • • • • • • • • • • • • • • • • Manual Mode (SLR) Automatic Mode Viewfinder Lens Image Sensor Aperture (f stops, small, large) Shutter (speed – fast, slow) Memory (SD , Compact Flash etc.) Flash Exposure (under exposed, over exposed) Colour Temperature (warm, cold) White balance Lights (tungsten, fluorescent, natural, artificial) File Size File type File Storage
  • 12. Exploring Photography • Techniques • Framing • Angle • Composition • Focus • Types & Genres • Locations • Studio • Events • Night • Action (moving objects) • Portraits
  • 13. What are the main elements within the frame? What might have been left out, outside of the frame? Photographs do not need to show the FACTS of the view, they are a representation of what the Photographer SEES 1.Framing
  • 14. Elements of Framing • Distance & Size – close-up, macro, medium shot, medium long shot,
  • 15. 2. Composition Sketch where you would place the following objects/subjects within a photograph? • A man walking alone? • A smiling baby? • Trees and mountains
  • 16. Elements of Composition Rule of Thirds How does it work? (Remember Photographers often like to break rules. Why?) Focal point How does it work? Foreground Background Eve Arnold
  • 17. Balance The eyes naturally seek balance and symmetry ....but balance is not always interesting in an image
  • 18. 3. Line Horizontal lines are the most powerful in images • Straight • Sloping • Broken
  • 19. • Travelling through an image – what order do you look at the elements in this image? Steve McCurry
  • 20. 4.Viewpoint or Angle Look at the images. Decide what alternative vantage point you could use and briefly explain what difference it would make.
  • 21. 5. Depth Where is the focal point in this image? What are the other significant points of interest in this image? How has this been achieved? Ian Berry
  • 22. 6. Light The word Photography comes from Greek (Photo and Graph translate as Light Writing) Light is essential for an image What is significant is: •What type of light is being used? (natural or artificial) •Where is it coming from? •What impact or effect does it have on the subject and background in terms of contrast? Light from a small or directional light source appears hard (spotlights etc. creating dark, hard shadows) Light from a large source appears soft (sunlight or several ‘fill’ lights – no shadows)
  • 23. What impact does the light have in terms of contrast? • Images are a series of tones – light and dark. • A high contrast image includes more tones at either end of the spectrum (black and white) whereas a low contrast image contains more mid-tones (greys etc.) • Directional light increases contrast (high contrast) whereas more natural, large light can minimise contrast (low contrast) What type of light? Why? With what impact?
  • 24. 7.Speed and Movement Changing the shutter speed (the eyelid) means the motion speed of the image is changed. A fast shutter speed (eyelid open and closing at a fraction of a second) captures an image frozen in time A slow shutter speed (eyelid opening and closing very slowly) captures an image of movement Which kinds of photography might use fast or slow shutter speeds? What difficulties might the photographer have taking an image with fast or slow shutter speeds?
  • 25. 8. Depth of Field • A shallow depth of field allows for a small area of the image to be in focus • A large depth of field allows for the whole image to be in focus. • Depth of field is created by controlling the Aperture (the size of the eye – the hole through which light enters the camera) . • Aperture is measured in F numbers. The lower the number, the widest aperture and a shallow depth of field . The higher the number, the smallest aperture and a large depth of field.
  • 26. Name the depth of field and the impact.
  • 27. Genres of Photography Look at the list of photography genres/locations. What might be the issues/ techniques needed to take good shots in these locations or conditions? Location Exterior Location Shots Studio Event photography Night shots Action shots Portraits Issues/Difficulties/techniques needed
  • 28. Task 3 • Create a visual report on different photography techniques and how they relate to the location, conditions and genre of photography.
  • 29. Key Word Bank for Task 3 • Photography techniques o Framing – macro, landscape, shot size (medium, close-up, long shot etc.) o angle – high, canted, low, wide o composition - rule of thirds, focal point, balance, line o Focus – large and shallow depth of field o Zoom o Shutter Speed – fast and slow o Aperture – small and large o High and low Contrast o Soft and harsh tones o Lighting – natural, artificial, directional lighting o Exposure o Colour temperature o White balance • Types of shots - Exterior location shot, studio, events, night, action, portraits • Practical considerations • Impact on audience
  • 30. Still to do... • Create your own digital photographs for a media product based upon a brief • Develop concepts • Show evidence of understanding of practical considerations • Produce photographs • Edit images • Review and self-evaluate your digital photography skills in terms of technical skills and creative fulfilment of brief.