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Using Patent Competitive Intelligence to Help Immigrants Explore the Hidden Job Market - Region of Peel's Experience
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Using Patent Competitive Intelligence to Help Immigrants Explore the Hidden Job Market - Region of Peel's Experience

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This is my presentation to the 14th National Metropolis Conference on March 3, 2012. It showed my work of applying patent competitive intelligence to various applications at the Region of Peel, which …

This is my presentation to the 14th National Metropolis Conference on March 3, 2012. It showed my work of applying patent competitive intelligence to various applications at the Region of Peel, which includes:

*Offering a new and validated employment service model under patent scheme;
*Providing no-older-than-7-day job market intelligence to help highly educated immigrants explore hidden job market;
*Using patent landscape as an indicator of regional economic strength and a baseline for policy harmonization and policy performance measurement.

Published in Business , Education
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  • There is a common cause to various social issues we are facing nowadays, which is no job. Unemployment is the root cause to poverty, income polarization, homelessness and etc. In Peel, 25% of the population are highly educated immigrants; while immigrants are facing unfavourable employment condition.
  • There is a common cause to various social issues we are facing nowadays, which is no job. Unemployment is the root cause to poverty, income polarization, homelessness and etc. In Peel, 25% of the population are highly educated immigrants; while immigrants are facing unfavourable employment condition.
  • After Peel Labour Market Survey, Laureen asked me to find her the top 20 Toronto employers which are likely to hire highly educated immigrants. At that time, I made two assumptions. First, the value of highly educated people is their knowledge, experience and their intellectual ability. So, intellectual property oriented companies, or specifically, patent based companies should need such people, especially in natural science and engineering. With these two assumption, by patent analysis, I found her 20 employers in Toronto different from those found by traditional criteria, such as benefit, number of employees. After I finished my contract with Region of Peel in 2009, I extended this employer name list into a Canadian Patent Competitive Intelligence database, includes 2948 employers’ data, up to this Tuesday.
  • There is a common cause to various social issues we are facing nowadays, which is no job. Unemployment is the root cause to poverty, income polarization, homelessness and etc. In Peel, 25% of the population are highly educated immigrants; while immigrants are facing unfavourable employment condition.
  • Meanwhile, there is a federal mandate, Advantage Canada, which is to build work force with knowledge advantage. We propose to use the patent information to harmonize strategic policies under such mandate.
  • Therefore, analyzing public revealed patent documents into patent mapping or patent landscape will give us competitive intelligence, or CI with the view of strength, weakness, opportunity and threat.
  • Such patent CI can identify the market’s big picture, such as competitors, strengths, etc. It can also answer the questions regarding who, when, where, what and how. This provides foundation of top-down policy harmonization to nurture knowledge advantages through the mandates of various government level.
  • Here are the applications of patent mapping in region of Peel. First, we propose to extend the mindset of labour market into talent market, which is called PSEM. Under patent scheme, we match the job seekers’ expertise with employers’ patent competences to find potential employers. By analyzing patent database, we obtain the latest job market intelligence. And finally, we use CI for corporate decision making and strategic evaluation.
  • By working on 9 Ontario Works cases, we validate the concept of PSEM to be a viable solution. We also conducted a miniature Peel Talent Market Survey on immigrants’ intellectual capacity diversity.
  • The Peel’s patent landscape help to save the Region $3.77 million on bond interest cost. This June, Peel’s intangible asset analysis successfully support the Corporation to obtain Standard & Poor’s tripple A sub sovereign credit rating. And develop the original Peel’s patent map in Peel’s technology competence in the US market.
  • This is the references quoted above.
  • This is the references quoted above.
  • This is the references quoted above.

Transcript

  • 1. Using Patent Competitive Intelligence to Help Immigrants Explore the Hidden Job Market - Region of Peel’s Experience “It takes a village: The role of regions, municipalities and planning boardsin creating welcoming communities – Showcasing innovative local examples “ 14th National Metropolis Conference, Toronto, Canada Muchiu (Henry) Chang, PhD. Cantab Patent Research Specialist Department of Human Services Region of Peel Tel: 905-791-7800, Ext. 8290 Cell: 416-828-5676 E-mail: henry.chang@peelregion.ca March 3, 2012
  • 2. Common Cause to diverse social Issues “Jobs, jobs, jobs” - Region of Peel Council Report Root cause of poverty, income polarization, homelessness, etc.; Stringent to highly-educated immigrants, account for ¼ of Peel’s working population.Muchiu (Henry) Chang @ 14th National Metropolis Conference, Toronto, Canada
  • 3. Employment Reality Most jobs are not published, i.e., they are in the so-called hidden job market; Immigrants generally face unfavourable employment condition; Lack of up-to-date information for hidden job market exploration.Muchiu (Henry) Chang @ 14th National Metropolis Conference, Toronto, Canada
  • 4. Background – Our Work Top 20 employers in Toronto who are likely to hire highly-educated immigrants; Value of highly-educated immigrants’ knowledge; Knowledge based corporate competitive advantages in the global market; reveals technical competences publicly with standardized classification.Muchiu (Henry) Chang @ 14th National Metropolis Conference, Toronto, Canada
  • 5. Our Initiatives •Using patent intelligence to provide: Apple-to-Apple match information to pinpoint target employers for cold calling; No-older-than-7-day information for hidden job market exploration; Baseline for cross-discipline talent utilization and policy harmonization.Muchiu (Henry) Chang @ 14th National Metropolis Conference, Toronto, Canada
  • 6. “Canadas Knowledge Advantage will create the best-educated, most- skilled and most flexible workforce in the world.” - “Advantage Canada” Federal vision and mandate Transform highly educated immigrants’ professional expertise into Canadian knowledge advantage.Muchiu (Henry) Chang @ 14th National Metropolis Conference, Toronto, Canada
  • 7. Patent mapping/ Other market information,landscape e.g. finance, risk Competitive intelligence (CI) Internal External Negative Positive Strength Opportunity Weakness Threat Arranged by Muchiu (Henry) Chang
  • 8. Patent Mapping Competitive Intelligence (CI) Identifies the market’s big picture: e.g., competitors, strengths, etc; Answers the key questions, i.e. who, what, when, where, why and how;Muchiu (Henry) Chang @ 14th National Metropolis Conference, Toronto, Canada
  • 9. Innovative Applications of Patent Mapping Arranged by Muchiu (Henry) ChangLabour market Talent market Peel Smart Employment Match (PSEM) Job seeker’s Employer’s expertise patent competence Patent scheme Job market intelligence CI for decision Patent mapping making
  • 10. Our Achievements (1) Peel Smart Employment Match (PSEM) validated by a case study of 9 Ontario Works (OW) clients; A miniature Peel Talent Market Survey (PTMS) on immigrants’ intellectual capital diversity.Muchiu (Henry) Chang @ 14th National Metropolis Conference, Toronto, Canada
  • 11. Our Achievements (2) Patent landscape helped to save $3.77M the Region $3.77M on bond interest costs; Standard & Poor’s AAA Credit Rating backed by Peel’s intangible asset analysis; Peel’s patent landscape analysis in technology competence in the US market.Muchiu (Henry) Chang @ 14th National Metropolis Conference, Toronto, Canada
  • 12. Conclusion - Potential Benefits of our Work No-older-than-7-day market intelligence in newcomer settlement, B2B and strategic development planning; Common ground in policy harmonization and building knowledge advantages from diversity.Muchiu (Henry) Chang @ 14th National Metropolis Conference, Toronto, Canada
  • 13. AppendixMuchiu (Henry) Chang @ 14th National Metropolis Conference, Toronto, Canada
  • 14. Miniature PTMS from PSEM All the 9 OW cases are highly educated, as in Figure 1; R&D and management experience are the top 1 & 2 intellectual capabilities, respectively as in Figure 2; Many of them faced un- or under- employment, as in our past experience.Muchiu (Henry) Chang @ 14th National Metropolis Conference, Toronto, Canada
  • 15. Source: this research Figure 1: Education Credential Distribution among the OW Cases we studiedMuchiu (Henry) Chang @ 14th National Metropolis Conference, Toronto, Canada
  • 16. Source: this research R&D experience Management experienceFigure 2: Intellectual Capacities owned by the studied OW CasesMuchiu (Henry) Chang @ 14th National Metropolis Conference, Toronto, Canada
  • 17. Figure 3: CI - Canada’s US Patent Holding Trend (by Province)Muchiu (Henry) Chang @ 14th National Metropolis Conference, Toronto, Canada
  • 18. Figure 4: CI - Canada’s US Patent Holding Trend (by Geographical Area)Muchiu (Henry) Chang @ 14th National Metropolis Conference, Toronto, Canada
  • 19. AcknowledgementWe would like to thank the following colleagueswho have provided great help and support inconducting this work (in alphabetical order):Dualeh, Mohamed Oswald, NicoleMcIlroy, Geoff Laureen RennieMcLeod, Norm Rhoden, MalikaMcWhinney, Judith Vartolas, IlonaMistry, Khajal Welch, SandraMoreau, GinetteMuchiu (Henry) Chang @ 14th National Metropolis Conference, Toronto, Canada
  • 20. Thank you for your attention Q&AMuchiu (Henry) Chang @ 14th National Metropolis Conference, Toronto, Canada