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The Archived Canadian Competitive Intelligence (September 21, 2010)
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The Archived Canadian Competitive Intelligence (September 21, 2010)

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In 2009, when working for the government of Region of Peel, Canada, we successfully used patent mapping to identify US patent intensive companies as the potential employers for highly educated......

In 2009, when working for the government of Region of Peel, Canada, we successfully used patent mapping to identify US patent intensive companies as the potential employers for highly educated immigrants. Following this initiative, we have created and been maintaining a
Canadian patent competitive intelligence (CI) database to track the latest patent competence of over 2700 Canadian entities on a weekly basis. This database provides intelligence for long-term strategic research planning and short-term tactics.

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  • 1. Muchiu (Henry) Chang, PhD. Cantab. [email_address] September 21, 2010 Canadian Competitive Intelligence Database
  • 2. Characteristics of Competition
    • Innovation is the most important corporate competency [1]
    • Intangible intellectual property right (IPR) is the core sustainable competitive advantage [2]
    • Competition of high risk, high gain
    • Encouraging innovation, identifying new idea, taking more calculated risks and continuous innovation are the keys for prosperity
    © Muchiu (Henry) Chang 2010
  • 3. Competition Risks
    • IPR Infringement
    • Killer applications – kill the competitors or ourselves?
    • Are we reinventing the wheel?
    © Muchiu (Henry) Chang 2010
  • 4. CI - Information about Risks and Niches
    • Who are the players, competitors and partners?
    • What are their strength and weakness?
    • Are they becoming stronger or weaker in a specific market sector?
    • What are their intentions or their prospects?
    • What are our market niches?
    • What is our short/long term development goal?
    • What are the strategy, the resources and the steps needed to achieve this goal?
    © Muchiu (Henry) Chang 2010
  • 5. Patent Mapping , IPR and CI
    • Patent, copyright, trademark and trade secret are the four kinds of IPR
    • Patent is an index for the achievements in innovation investment
    • Patent is a market shield to prevent competitors from entering a specific market
    • Patent mapping is a patent database mining method
    • Obtain CI from patent mapping analysis for strategic development planning [ 3 ]
    © Muchiu (Henry) Chang 2010
  • 6. US Patent and Trademark Office (USPTO) and Its Patent Database
    • U.S. is a major patent market in the world
    • USPTO patent database is the largest patent database in the world
    • It is updated weekly
    • US is the largest Canadian export partner in 200 9, accounting for about 73% of Canadian exports [4]
    © Muchiu (Henry) Chang 2010
  • 7. Our CI database
    • Synchronized with USPTO patent database to provide up-to-date information about Canada’s competitive advantage
    • Included information of 2791 Canadian companies/organizations having US patents granted from Jan. 1, 2004 to Sep. 21, 2010
    • Provided synergies and intelligence in strategic planning for economic development, immigration, new immigrant employment and human resource
    © Muchiu (Henry) Chang 2010
  • 8. Overall Picture © Muchiu (Henry) Chang 2010
    • Ontario is the largest patent hosting province (52% of the new patents issued to Canadian entities in 2009)
    • Montreal is the largest patent hosting city in Canada
    • Waterloo, dominated by Research in Motion (RIM) , is the largest innovation hub of Ontario, second to Montreal in Canada
    • Halifax, Fredericton, Winnipeg, Saskatoon, Calgary & Vancouver are the largest innovation hubs to Nova Scotia (NS), New Brunswick (NB), Manitoba, Saskatchewan, Alberta and British Columbia (BC) respectively in 2009
    • RIM keeps continuous growth in US patents holding for the last 10 years
    • RIM alone contributes over half of the Ontario patent growth from 2008 to 2009
  • 9. © Muchiu (Henry) Chang 2010 Aspects of GTA potential 21 employers
    • GTA includes City of Toronto, Region of Durham, Halton, Peel and York, unless specified otherwise
    • The potential 21 employers are ranked by the number of US patents they hold
    • The environment protection sector has secured more US patents in this year than in 2009, as in Figure 4
    • Medicine/Bio sector and material processing sector are expected to have a growth in US patent holding this year over 2009, as in Figure 4
    • The medicine/bio sector innovation growth is likely from the companies in Toronto, while innovation growth in material processing sector is mainly from the companies in Caledon and Oakville
  • 10. Figure 1, Patent Statistics by Hosting Cities Source: our study © Muchiu (Henry) Chang 2010
  • 11. Figure 2 , Annual Patent Statistics by Provinces Source: our study © Muchiu (Henry) Chang 2010
  • 12. Figure 3 , 2004-2009 Cumulative Patent Distribution by Sectors for the 21 GTA Potential Employers Source: our study © Muchiu (Henry) Chang 2010
  • 13. Figure 4 , Annual Patent Statistics of Sectors of the 21 GTA Potential Employers Source: our study © Muchiu (Henry) Chang 2010
  • 14. Conclusion © Muchiu (Henry) Chang 2010
    • Patent mapping analysis can disclose the real-time economic strength of an entity, such as a company, a city or a country
    • At the present stage, we have identified the major Canadian players and their strength in the global market
    • Our information is synchronized with USPTO patent database to provide the latest nationwide competitive intelligence weekly
    • Our work can provide reference baseline for further sophisticated market surveys
  • 15. © Muchiu (Henry) Chang 2010
    • Solely ranking a company by the number of granted patents may not be enough
    • The name list may not be thorough
    • Furt her i nvestigat ion of the quality of the patents will be needed to disclose the real niches and opportunities
    • In addition to patent, there are IPR of copyright, trademark and trade secret
    • More sophisticated research efforts will be needed to nurture new IPR
    Remarks
  • 16. References [1] “ Integrated Change Management Approach in the Knowledge Economic Epoch ”, Muchiu (Henry) Chang , “ American Society of Engineering Management Summer 2010 issue of the Practice Periodical”, July 2010 https://www.netforumondemand.com/eweb/DynamicPage.aspx?Site=asem&WebCode=PRAPER [2] “ Sun Tzu and sustainable competitive advantage”, Muchiu Chang, Engineering Management Conference, 2004. Proceedings. 2004 IEEE International, Oct. 2004 http://ieeexplore.ieee.org/xpl/freeabs_all.jsp?arnumber=1407095 [3] “Quantum computation patent mapping - a strategic view for the information technique of tomorrow”, Muchiu Chang, Proceedings of ICSSSM '05, 2005 International Conference on Services Systems and Services Management, June 2005 http://ieeexplore.ieee.org/xpl/freeabs_all.jsp?arnumber=1500183 [4] "Imports, exports and trade balance of goods on a balance-of-payments basis, by country or country grouping“, Statistics Canada http://www40.statcan.ca/l01/cst01/gblec02a.htm © Muchiu (Henry) Chang 2010