Branding, Social Media And Search Engine Optimization
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Branding, Social Media And Search Engine Optimization

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Branding, Social Media and SEO. This presentation talks about their importance for business and how they work together in marketing communications. What makes a strong brand? Where do businesses need ...

Branding, Social Media and SEO. This presentation talks about their importance for business and how they work together in marketing communications. What makes a strong brand? Where do businesses need to be online? Website, Blog, Twitter, Facebook, YouTube, LinkedIn, SlideShare, Flickr, Delicious: these are a few of the most notable and important online channels.We cover other places you should be, like business directories and industry and association listings.

Social Media Marketing. We talk about a seminal work known as the Cluetrain Manifesto: "Through the Internet, people are discovering and inventing new ways to share relevant knowledge with blinding speed." Social Media Marketing 101: broadcasting vs. conversation. Social media analytics and management - do they really exist?

Search Engine Optimization. What is SEO? Branding, consistency, research, analysis. What are the most important Search Engine Ranking Factors? We list the Top 5 from SEOmoz.org - the essentials - almost all about inbound links. Plus other important ranking factors.

Social media is a great way to create new inbound links. It's an increasingly important part of any good search engine optimization strategy.

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    Branding, Social Media And Search Engine Optimization Branding, Social Media And Search Engine Optimization Presentation Transcript

    • Branding, Social Media, and Search Engine Optimization
      Mark McLarenMcBuzz Communicationswww.mcbuzz.com@mcbuzz
    • What Makes a Strong Brand?
      Identity
    • What Makes a Strong Brand?
      Identity
      Image
    • What Makes a Strong Brand?
      Identity
      Image
      Design
    • What Makes a Strong Brand?
      Identity
      Image
      Design
      Recognition
    • What Makes a Strong Brand?
      Identity
      Image
      Design
      Recognition
      Reputation
    • What Makes a Strong Brand?
      Identity
      Image
      Design
      Recognition
      Reputation
      Equity
    • Fundamental to a Strong Brand
      Consistency
    • Where is Your Brand?
      Where do people interact with your brand?
    • Online Presence
      Where do businesses need to be online?
    • Online Presence
      Twitter
      Facebook
      YouTube
      LinkedIn
      SlideShare
      Flickr
      Delicious
      Website
      Blog
      • Blogger?
      • WordPress.com?
      • Subdomain/Subdirectory?
      Specialized Sites & Directories
    • Online Presence
      Directories
      dmoz
      Google (from dmoz)
      Yahoo! Directory
      YellowPages.com
      WhitePages.com … and others
    • Online Presence
      More Opportunities
      Industry Organization and Association Sites
      Chambers of Commerce Sites
      Government Sites
      Education Sites
    • Online Presence
      Local Business Listings
      Google Local Business Center
      Yahoo! Local Listings
      MSN / Live / Bing Local Listing Center
      Rating Sites
      Yelp
      Avvo
    • Online Presence
      Event Sites
      Eventbrite
      Upcoming
      Local Event Listing Sites
      Neighborhood Blogs
    • Online Presence
      Wild Cards
      Wikipedia (nice if you can get it)
      Digg
      Reddit
      StubleUpon
      FriendFeed
      Google Account Profile
    • Online Presence
      Creativity & Freshnessvs.
      Industrial-strength Branding & Consistency
    • Social Media Marketing
      Cluetrain Manifesto
      Mass production, mass media
      Broadcast message vs. conversation
    • Social Media Marketing 101
      Pick a channel(Your customers’ favorite, and yours)
      Do something creative
      Get good at it
    • Social Media Marketing 101
      Networking sites are for fun, not businessTrue?
      Blogs
      Websites
    • Social Media Marketing 101
      Facebook App vs. Facebook Fan Page
    • Social Media Marketing 101
      Pages, profiles, participation
    • Social Media Marketing 101
      Pages, profiles, participation
      Be present
    • Social Media Marketing 101
      Pages, profiles, participation
      Be present
      Be consistent
    • Pages, profiles, participation
      Be present
      Be consistent
      Offer something people want (more than a carrot)
      Social Media Marketing 101
    • Pages, profiles, participation
      Be present
      Be consistent
      Offer something people want (more than a carrot)
      Make it easy to share
      Social Media Marketing 101
    • Tools - Listening? Monitoring?http://wiki.kenburbary.com
      Social Media Marketing 101
    • Tools - Listening? Monitoring?http://wiki.kenburbary.com
      Integrationhttp://www.tweetdeck.com
      Social Media Marketing 101
    • Tools - Listening? Monitoring?http://wiki.kenburbary.com
      Integrationhttp://www.tweetdeck.com
      Real-time analytics, real-time searchhttp://optify.net
      Social Media Marketing 101
    • Tools - Listening? Monitoring?http://wiki.kenburbary.com
      Integrationhttp://www.tweetdeck.com
      Real-time analytics, real-time searchhttp://optify.net
      Analytics Tools – The ROI has no clothes?
      Social Media Marketing 101
    • Social Media Marketing 101
    • Social Media Marketing 101
    • Search Engine Optimization
      Good SEO is about:
      Branding
    • Search Engine Optimization
      Good SEO is about:
      Branding
      Consistency
    • Search Engine Optimization
      Good SEO is about:
      Branding
      Consistency
      Research
    • Search Engine Optimization
      Good SEO is about:
      Branding
      Consistency
      Research
      Analysis
    • Search Engine Optimization
      Good SEO is about:
      Branding
      Consistency
      Research
      Analysis
      It’s not a mystery.
    • Search Engine Ranking Factors
      Top Five
    • Search Engine Ranking Factors
      Top Five
      1. Anchor Text from Inbound Links
      Anchor text looks like this
      …more info click here.
      The HTML looks like this:
      …more info <a href=“example.html”>click here</a>.
    • Search Engine Ranking Factors
      Top Five
      1. Anchor Text from Inbound Links
      2. Quantity and Quality of Inbound Links
    • Search Engine Ranking Factors
      Top Five
      1. Anchor Text from Inbound Links
      2. Quantity and Quality of Inbound Links
      3. Diversity of Sources of Inbound Links
    • Search Engine Ranking Factors
      Top Five
      1. Anchor Text from Inbound Links
      2. Quantity and Quality of Inbound Links
      3. Diversity of Sources of Inbound Links
      4. Keywords in the Page Title
      The page title
    • Search Engine Ranking Factors
      Top Five
      1. Anchor Text from Inbound Links
      2. Quantity and Quality of Inbound Links
      3. Diversity of Sources of Inbound Links
      4. Keywords in the Page Title
      5. Trustworthiness of the Domain Based on Inbound Links
    • Search Engine Ranking Factors
      Site Content
      Keyword strategy / keyword theme
      No duplicate content
      Visible factors – text, h1, bullets, em, alt, title
      Meta factors
      Freshness
    • Search Engine Ranking Factors
      Additional Factors
      Age of domain
      Site structure and internal links
      Clean HTML
      No broken links
      Keywords in domain
      Keywords in URL
      Server downtime
      Page load time
      Directory listings
    • Search Engine Optimization
      Tools
      Google Analytics
      Google Webmaster Tools
      Webtrends
      Omniture
      SEOmoz
      Hubspot
      Optify
      Digital Point
      Desirable: Real-Time & Social Media Integration
    • Branding, Social Media, and Search Engine Optimization
      Mark McLarenMcBuzz Communicationswww.mcbuzz.com@mcbuzz
      Thank you!