Branding, Social Media and SEO. This presentation talks about their importance for business and how they work together in marketing communications. What makes a strong brand? Where do businesses need to be online? Website, Blog, Twitter, Facebook, YouTube, LinkedIn, SlideShare, Flickr, Delicious: these are a few of the most notable and important online channels.We cover other places you should be, like business directories and industry and association listings.
Social Media Marketing. We talk about a seminal work known as the Cluetrain Manifesto: "Through the Internet, people are discovering and inventing new ways to share relevant knowledge with blinding speed." Social Media Marketing 101: broadcasting vs. conversation. Social media analytics and management - do they really exist?
Search Engine Optimization. What is SEO? Branding, consistency, research, analysis. What are the most important Search Engine Ranking Factors? We list the Top 5 from SEOmoz.org - the essentials - almost all about inbound links. Plus other important ranking factors.
Social media is a great way to create new inbound links. It's an increasingly important part of any good search engine optimization strategy.