Branding, Social Media And Search Engine Optimization

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Branding, Social Media and SEO. This presentation talks about their importance for business and how they work together in marketing communications. What makes a strong brand? Where do businesses need …

Branding, Social Media and SEO. This presentation talks about their importance for business and how they work together in marketing communications. What makes a strong brand? Where do businesses need to be online? Website, Blog, Twitter, Facebook, YouTube, LinkedIn, SlideShare, Flickr, Delicious: these are a few of the most notable and important online channels.We cover other places you should be, like business directories and industry and association listings.

Social Media Marketing. We talk about a seminal work known as the Cluetrain Manifesto: "Through the Internet, people are discovering and inventing new ways to share relevant knowledge with blinding speed." Social Media Marketing 101: broadcasting vs. conversation. Social media analytics and management - do they really exist?

Search Engine Optimization. What is SEO? Branding, consistency, research, analysis. What are the most important Search Engine Ranking Factors? We list the Top 5 from SEOmoz.org - the essentials - almost all about inbound links. Plus other important ranking factors.

Social media is a great way to create new inbound links. It's an increasingly important part of any good search engine optimization strategy.

More in: Business , Technology
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  • 1. Branding, Social Media, and Search Engine Optimization
    Mark McLarenMcBuzz Communicationswww.mcbuzz.com@mcbuzz
  • 2. What Makes a Strong Brand?
    Identity
  • 3. What Makes a Strong Brand?
    Identity
    Image
  • 4. What Makes a Strong Brand?
    Identity
    Image
    Design
  • 5. What Makes a Strong Brand?
    Identity
    Image
    Design
    Recognition
  • 6. What Makes a Strong Brand?
    Identity
    Image
    Design
    Recognition
    Reputation
  • 7. What Makes a Strong Brand?
    Identity
    Image
    Design
    Recognition
    Reputation
    Equity
  • 8. Fundamental to a Strong Brand
    Consistency
  • 9. Where is Your Brand?
    Where do people interact with your brand?
  • 10. Online Presence
    Where do businesses need to be online?
  • 11. Online Presence
    Twitter
    Facebook
    YouTube
    LinkedIn
    SlideShare
    Flickr
    Delicious
    Website
    Blog
    • Blogger?
    • 12. WordPress.com?
    • 13. Subdomain/Subdirectory?
    Specialized Sites & Directories
  • 14. Online Presence
    Directories
    dmoz
    Google (from dmoz)
    Yahoo! Directory
    YellowPages.com
    WhitePages.com … and others
  • 15. Online Presence
    More Opportunities
    Industry Organization and Association Sites
    Chambers of Commerce Sites
    Government Sites
    Education Sites
  • 16. Online Presence
    Local Business Listings
    Google Local Business Center
    Yahoo! Local Listings
    MSN / Live / Bing Local Listing Center
    Rating Sites
    Yelp
    Avvo
  • 17. Online Presence
    Event Sites
    Eventbrite
    Upcoming
    Local Event Listing Sites
    Neighborhood Blogs
  • 18. Online Presence
    Wild Cards
    Wikipedia (nice if you can get it)
    Digg
    Reddit
    StubleUpon
    FriendFeed
    Google Account Profile
  • 19. Online Presence
    Creativity & Freshnessvs.
    Industrial-strength Branding & Consistency
  • 20. Social Media Marketing
    Cluetrain Manifesto
    Mass production, mass media
    Broadcast message vs. conversation
  • 21. Social Media Marketing 101
    Pick a channel(Your customers’ favorite, and yours)
    Do something creative
    Get good at it
  • 22. Social Media Marketing 101
    Networking sites are for fun, not businessTrue?
    Blogs
    Websites
  • 23. Social Media Marketing 101
    Facebook App vs. Facebook Fan Page
  • 24. Social Media Marketing 101
    Pages, profiles, participation
  • 25. Social Media Marketing 101
    Pages, profiles, participation
    Be present
  • 26. Social Media Marketing 101
    Pages, profiles, participation
    Be present
    Be consistent
  • 27. Pages, profiles, participation
    Be present
    Be consistent
    Offer something people want (more than a carrot)
    Social Media Marketing 101
  • 28. Pages, profiles, participation
    Be present
    Be consistent
    Offer something people want (more than a carrot)
    Make it easy to share
    Social Media Marketing 101
  • 29. Tools - Listening? Monitoring?http://wiki.kenburbary.com
    Social Media Marketing 101
  • 30. Tools - Listening? Monitoring?http://wiki.kenburbary.com
    Integrationhttp://www.tweetdeck.com
    Social Media Marketing 101
  • 31. Tools - Listening? Monitoring?http://wiki.kenburbary.com
    Integrationhttp://www.tweetdeck.com
    Real-time analytics, real-time searchhttp://optify.net
    Social Media Marketing 101
  • 32. Tools - Listening? Monitoring?http://wiki.kenburbary.com
    Integrationhttp://www.tweetdeck.com
    Real-time analytics, real-time searchhttp://optify.net
    Analytics Tools – The ROI has no clothes?
    Social Media Marketing 101
  • 33. Social Media Marketing 101
  • 34. Social Media Marketing 101
  • 35. Search Engine Optimization
    Good SEO is about:
    Branding
  • 36. Search Engine Optimization
    Good SEO is about:
    Branding
    Consistency
  • 37. Search Engine Optimization
    Good SEO is about:
    Branding
    Consistency
    Research
  • 38. Search Engine Optimization
    Good SEO is about:
    Branding
    Consistency
    Research
    Analysis
  • 39. Search Engine Optimization
    Good SEO is about:
    Branding
    Consistency
    Research
    Analysis
    It’s not a mystery.
  • 40. Search Engine Ranking Factors
    Top Five
  • 41. Search Engine Ranking Factors
    Top Five
    1. Anchor Text from Inbound Links
    Anchor text looks like this
    …more info click here.
    The HTML looks like this:
    …more info <a href=“example.html”>click here</a>.
  • 42. Search Engine Ranking Factors
    Top Five
    1. Anchor Text from Inbound Links
    2. Quantity and Quality of Inbound Links
  • 43. Search Engine Ranking Factors
    Top Five
    1. Anchor Text from Inbound Links
    2. Quantity and Quality of Inbound Links
    3. Diversity of Sources of Inbound Links
  • 44. Search Engine Ranking Factors
    Top Five
    1. Anchor Text from Inbound Links
    2. Quantity and Quality of Inbound Links
    3. Diversity of Sources of Inbound Links
    4. Keywords in the Page Title
    The page title
  • 45. Search Engine Ranking Factors
    Top Five
    1. Anchor Text from Inbound Links
    2. Quantity and Quality of Inbound Links
    3. Diversity of Sources of Inbound Links
    4. Keywords in the Page Title
    5. Trustworthiness of the Domain Based on Inbound Links
  • 46. Search Engine Ranking Factors
    Site Content
    Keyword strategy / keyword theme
    No duplicate content
    Visible factors – text, h1, bullets, em, alt, title
    Meta factors
    Freshness
  • 47. Search Engine Ranking Factors
    Additional Factors
    Age of domain
    Site structure and internal links
    Clean HTML
    No broken links
    Keywords in domain
    Keywords in URL
    Server downtime
    Page load time
    Directory listings
  • 48. Search Engine Optimization
    Tools
    Google Analytics
    Google Webmaster Tools
    Webtrends
    Omniture
    SEOmoz
    Hubspot
    Optify
    Digital Point
    Desirable: Real-Time & Social Media Integration
  • 49. Branding, Social Media, and Search Engine Optimization
    Mark McLarenMcBuzz Communicationswww.mcbuzz.com@mcbuzz
    Thank you!