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Blogging 101 - Introduction to Blogs and Web 2.0
Blogging 101 - Introduction to Blogs and Web 2.0
Blogging 101 - Introduction to Blogs and Web 2.0
Blogging 101 - Introduction to Blogs and Web 2.0
Blogging 101 - Introduction to Blogs and Web 2.0
Blogging 101 - Introduction to Blogs and Web 2.0
Blogging 101 - Introduction to Blogs and Web 2.0
Blogging 101 - Introduction to Blogs and Web 2.0
Blogging 101 - Introduction to Blogs and Web 2.0
Blogging 101 - Introduction to Blogs and Web 2.0
Blogging 101 - Introduction to Blogs and Web 2.0
Blogging 101 - Introduction to Blogs and Web 2.0
Blogging 101 - Introduction to Blogs and Web 2.0
Blogging 101 - Introduction to Blogs and Web 2.0
Blogging 101 - Introduction to Blogs and Web 2.0
Blogging 101 - Introduction to Blogs and Web 2.0
Blogging 101 - Introduction to Blogs and Web 2.0
Blogging 101 - Introduction to Blogs and Web 2.0
Blogging 101 - Introduction to Blogs and Web 2.0
Blogging 101 - Introduction to Blogs and Web 2.0
Blogging 101 - Introduction to Blogs and Web 2.0
Blogging 101 - Introduction to Blogs and Web 2.0
Blogging 101 - Introduction to Blogs and Web 2.0
Blogging 101 - Introduction to Blogs and Web 2.0
Blogging 101 - Introduction to Blogs and Web 2.0
Blogging 101 - Introduction to Blogs and Web 2.0
Blogging 101 - Introduction to Blogs and Web 2.0
Blogging 101 - Introduction to Blogs and Web 2.0
Blogging 101 - Introduction to Blogs and Web 2.0
Blogging 101 - Introduction to Blogs and Web 2.0
Blogging 101 - Introduction to Blogs and Web 2.0
Blogging 101 - Introduction to Blogs and Web 2.0
Blogging 101 - Introduction to Blogs and Web 2.0
Blogging 101 - Introduction to Blogs and Web 2.0
Blogging 101 - Introduction to Blogs and Web 2.0
Blogging 101 - Introduction to Blogs and Web 2.0
Blogging 101 - Introduction to Blogs and Web 2.0
Blogging 101 - Introduction to Blogs and Web 2.0
Blogging 101 - Introduction to Blogs and Web 2.0
Blogging 101 - Introduction to Blogs and Web 2.0
Blogging 101 - Introduction to Blogs and Web 2.0
Blogging 101 - Introduction to Blogs and Web 2.0
Blogging 101 - Introduction to Blogs and Web 2.0
Blogging 101 - Introduction to Blogs and Web 2.0
Blogging 101 - Introduction to Blogs and Web 2.0
Blogging 101 - Introduction to Blogs and Web 2.0
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Blogging 101 - Introduction to Blogs and Web 2.0

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Blogging 101: An Introduction to Blogs and Web 2.0 by Mark McLaren of McBuzz Communications LLC. …

Blogging 101: An Introduction to Blogs and Web 2.0 by Mark McLaren of McBuzz Communications LLC.

This slideshow is from a presentation addressing the following questions and topics:
What is a blog? Why are blogs so popular? How is a blog different from a website? Why businesses love blogs. How blogs are being used today. Why blogs are part of Web 2.0. Why a blog is a prime example of a Web 2.0 tool. What is Web 2.0? What does Web 2.0 mean to your business? Blogs as marketing tools. Other parts of a successful online marketing strategy. What to consider before investing your time and money in a blog. Examples of a typical (WordPress) blog administration interface. Free blog hosts versus paid third-party blog hosting. Steps in successful blog implementation.

McBuzz Communications LLC offers social media marketing, website development, search engine optimization, online advertising. Find out more at http://mcbuzz.com

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  • Blogging 101: An Introduction to Blogs and Web 2.0 Mark McLaren and McBuzz Communications LLC McBuzz offers social media marketing, website development, search engine optimization, online advertising Find out more at mcbuzz.com
  • Transcript

    • 1. Blogging 101 An Introduction to Blogs and Web 2.0 Mark McLaren mcbuzz.com McBuzz offers social media marketing, website development, search engine optimization and online advertising
    • 2. Blogging plays a significant role in most successful online marketing strategies.
    • 3. What is a blog?
      • The word “blog” comes from “web log”
      • Originally an online journal
      • Updated frequently
      • Implies a community: writer and readers
      • Chronological entries called “posts”
    • 4. An early blog post (1997)
    • 5. Early online communication:
      • Web page : one-way communication, an online brochure
      • E-mail – for groups? “Reply All” ?
      • Electronic mailing list (“Listserv”) early solution for groups – still not ideal
    • 6. Why are blogs so popular?
      • Easy to create
      • Easy to use
      • Free or low cost
      • Available to all
      • Grassroots
      • Search-friendly
    • 7. Blog vs. website
    • 8. Why businesses love blogs
      • Relatively inexpensive
      • Easy to maintain
      • Improve existing website
      • Strengthen brand
      • Fresh content
      • Great for search engine “visibility”
    • 9. How are blogs used today?
      • Small businesses websites
      • Corporate communications
      • News websites
      • Citizen journalism
      • Politics
      • Journals with photos and video
    • 10. Blogs are part of Web 2.0 You can “subscribe” to a blog.
    • 11. What is Web 2.0? Delicious.com
    • 12. What is Web 2.0?
      • One word: Social (“Web 2.0 is The Social Web”)
    • 13. What is Web 2.0?
      • One word: Social (“Web 2.0 is The Social Web”)
      • Based on improved network technologies
    • 14. What is Web 2.0?
      • One word: Social (“Web 2.0 is The Social Web”)
      • Based on improved network technologies
      • Groups can access, modify information quickly from many locations
    • 15. What is Web 2.0?
      • One word: Social (“Web 2.0 is The Social Web”)
      • Based on improved network technologies
      • Groups can access, modify information quickly from many locations
      • Many devices: World Wide Web, PC “clients”, mobile devices (including text messaging)
    • 16. What is Web 2.0?
      • One word: Social (“Web 2.0 is The Social Web”)
      • Based on improved network technologies
      • Groups can access, modify information quickly from many locations
      • Many devices: World Wide Web, PC “clients”, mobile devices (including text messaging)
      • Creates and is driven by “network effects”
    • 17. Blogs as Web 2.0 tools
      • Form of online “social networking”
      • Share information quickly and easily
      • Foster community
      • Promote collaboration
      • A resource for authors and readers
      • The author(s) and readers get to know one another
    • 18. Blogs as Web 2.0 tools (continued)
      • Unrestricted access (usually)
      • Authenticity, open identity of participants (may or may not be a requirement)
      • Can be used to promote something
      • Can be a very effective résumé
    • 19. Other Web 2.0 technologies
      • Wikis (Wikipedia – canonical articles or documents)
      • Podcasting (iTunes, GrammarGirl.com)
      • Video, music & photography file sharing (YouTube, Kazaa, Flickr)
      • Social networking (LinkedIn, Facebook, MySpace, Biznik)
      • Distributed software (Linux, Firefox, WordPress, Wikipedia)
    • 20. Big names in Web 2.0
      • PROFILE / NETWORKING
      • LinkedIn
      • Facebook
      • MySpace
      • WIKI
      • Wikipedia
      • IMAGES & VIDEO
      • Flickr
      • YouTube
      • USERGROUPS
      • Meetup.com
      • POPULARITY / NEWS / BOOKMARKS
      • Delicious.com
      • Digg
      • Reddit
      • StumbleUpon
      • DIRECTORIES & SEARCH
      • Technorati
      • BLOGGING
      • WordPress.com
      • Blogger.com
      • Biznik
      • Ning
    • 21. Web 2.0 Key to Success: “Network Effects” Value increases as membership and usage increase.
    • 22. What does Web 2.0 mean to your business?
      • Marketing and Promotion
      • Reach customers where they “live” on the Internet and on mobile devices
      • Network with peers
      • Collaborate
      • Low cost
      • Rewards early adopters
    • 23. Social Technographics ™ Profile
      • Creators
      • Critics
      • Collectors
      • Joiners
      • Spectators
      • Inactives
      “ Social Technographics” - Copyright 2008 Forrester Research, Inc.
    • 24.  
    • 25.  
    • 26.  
    • 27.  
    • 28. Blogs as Marketing Tools
      • Establish you / your business as a leader
    • 29. Blogs as Marketing Tools
      • Establish you / your business as a leader
      • Strengthen brand
    • 30. Blogs as Marketing Tools
      • Establish you / your business as a leader
      • Strengthen brand
      • Bring new visitors to your website
    • 31. Blogs as Marketing Tools
      • Establish you / your business as a leader
      • Strengthen brand
      • Bring new visitors to your website
      • Bring visitors back to your website
    • 32. Blogs as Marketing Tools
      • Establish you / your business as a leader
      • Strengthen brand
      • Bring new visitors to your website
      • Bring visitors back to your website
      • Increase “ visibility ” (position in search)
    • 33. Blogs as Marketing Tools
      • Establish you / your business as a leader
      • Strengthen brand
      • Bring new visitors to your website
      • Bring visitors back to your website
      • Increase “visibility” (position in search)
      • Reward affiliates by promoting and linking to them
    • 34. Blogs as Marketing Tools
      • Establish you / your business as a leader
      • Strengthen brand
      • Bring new visitors to your website
      • Bring visitors back to your website
      • Increase “visibility” (position in search)
      • Reward affiliates by promoting and linking
      • Give the Media quick access to the latest information about you & your business
    • 35. Other Parts of a Successful Online Marketing Strategy
      • Easy-to-use, search-optimized website
      • Electronic newsletters
      • Electronic press releases
      • Online articles
      • Pay-per-click advertising (e.g. Google AdWords)
      • Social media sites (LinkedIn, Facebook, YouTube, Biznik and Twitter)
    • 36. Before You Create a Blog
      • What are your goals?
      • Who is your audience?
      • What is your budget?
      • How much time can you spend on:
        • Design
        • Learning HTML & CSS
        • Learning to use widgets, plugins, etc. ?
    • 37. Depending on your audience…
    • 38. … a generic blog design may be fine.
    • 39. Free Blogging Services
      • WordPress.com
      • Blogger.com
      • and others
    • 40. Third-party Hosted Blogs
      • You choose the host & pay for hosting
      • Some hosts setup the blog for you
      • You can modify source files & add plugins
    • 41. Successfully Implementing a Blog
      • Design look and feel, physical installation, testing and launch
    • 42. Successfully Implementing a Blog
      • Design look and feel, physical installation, testing and launch
      • Content creation and optimization
    • 43. Successfully Implementing a Blog
      • Design look and feel, physical installation, testing and launch
      • Content creation and optimization
      • Promoting and bringing traffic to the blog
    • 44. Successfully Implementing a Blog
      • Design look and feel, physical installation, testing and launch
      • Content creation and optimization
      • Promoting and bringing traffic to the blog
      • Analyzing blog traffic and using this information to improve marketing results
    • 45. Questions or Comments?
      • Visit:
      • www.mcbuzz.com
      • and
      • mcbuzz.wordpress.com
    • 46. Thank you! Mark McLaren mcbuzz.com Tel. (209) 962-9119

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