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Blogging 101 - Introduction to Blogs and Web 2.0
Blogging 101 - Introduction to Blogs and Web 2.0
Blogging 101 - Introduction to Blogs and Web 2.0
Blogging 101 - Introduction to Blogs and Web 2.0
Blogging 101 - Introduction to Blogs and Web 2.0
Blogging 101 - Introduction to Blogs and Web 2.0
Blogging 101 - Introduction to Blogs and Web 2.0
Blogging 101 - Introduction to Blogs and Web 2.0
Blogging 101 - Introduction to Blogs and Web 2.0
Blogging 101 - Introduction to Blogs and Web 2.0
Blogging 101 - Introduction to Blogs and Web 2.0
Blogging 101 - Introduction to Blogs and Web 2.0
Blogging 101 - Introduction to Blogs and Web 2.0
Blogging 101 - Introduction to Blogs and Web 2.0
Blogging 101 - Introduction to Blogs and Web 2.0
Blogging 101 - Introduction to Blogs and Web 2.0
Blogging 101 - Introduction to Blogs and Web 2.0
Blogging 101 - Introduction to Blogs and Web 2.0
Blogging 101 - Introduction to Blogs and Web 2.0
Blogging 101 - Introduction to Blogs and Web 2.0
Blogging 101 - Introduction to Blogs and Web 2.0
Blogging 101 - Introduction to Blogs and Web 2.0
Blogging 101 - Introduction to Blogs and Web 2.0
Blogging 101 - Introduction to Blogs and Web 2.0
Blogging 101 - Introduction to Blogs and Web 2.0
Blogging 101 - Introduction to Blogs and Web 2.0
Blogging 101 - Introduction to Blogs and Web 2.0
Blogging 101 - Introduction to Blogs and Web 2.0
Blogging 101 - Introduction to Blogs and Web 2.0
Blogging 101 - Introduction to Blogs and Web 2.0
Blogging 101 - Introduction to Blogs and Web 2.0
Blogging 101 - Introduction to Blogs and Web 2.0
Blogging 101 - Introduction to Blogs and Web 2.0
Blogging 101 - Introduction to Blogs and Web 2.0
Blogging 101 - Introduction to Blogs and Web 2.0
Blogging 101 - Introduction to Blogs and Web 2.0
Blogging 101 - Introduction to Blogs and Web 2.0
Blogging 101 - Introduction to Blogs and Web 2.0
Blogging 101 - Introduction to Blogs and Web 2.0
Blogging 101 - Introduction to Blogs and Web 2.0
Blogging 101 - Introduction to Blogs and Web 2.0
Blogging 101 - Introduction to Blogs and Web 2.0
Blogging 101 - Introduction to Blogs and Web 2.0
Blogging 101 - Introduction to Blogs and Web 2.0
Blogging 101 - Introduction to Blogs and Web 2.0
Blogging 101 - Introduction to Blogs and Web 2.0
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Blogging 101 - Introduction to Blogs and Web 2.0

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Blogging 101: An Introduction to Blogs and Web 2.0 by Mark McLaren of McBuzz Communications LLC. …

Blogging 101: An Introduction to Blogs and Web 2.0 by Mark McLaren of McBuzz Communications LLC.

This slideshow is from a presentation addressing the following questions and topics:
What is a blog? Why are blogs so popular? How is a blog different from a website? Why businesses love blogs. How blogs are being used today. Why blogs are part of Web 2.0. Why a blog is a prime example of a Web 2.0 tool. What is Web 2.0? What does Web 2.0 mean to your business? Blogs as marketing tools. Other parts of a successful online marketing strategy. What to consider before investing your time and money in a blog. Examples of a typical (WordPress) blog administration interface. Free blog hosts versus paid third-party blog hosting. Steps in successful blog implementation.

McBuzz Communications LLC offers social media marketing, website development, search engine optimization, online advertising. Find out more at http://mcbuzz.com

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  • Blogging 101: An Introduction to Blogs and Web 2.0 Mark McLaren and McBuzz Communications LLC McBuzz offers social media marketing, website development, search engine optimization, online advertising Find out more at mcbuzz.com
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    • 1. Blogging 101 An Introduction to Blogs and Web 2.0 Mark McLaren mcbuzz.com McBuzz offers social media marketing, website development, search engine optimization and online advertising
    • 2. Blogging plays a significant role in most successful online marketing strategies.
    • 3. What is a blog? <ul><li>The word “blog” comes from “web log” </li></ul><ul><li>Originally an online journal </li></ul><ul><li>Updated frequently </li></ul><ul><li>Implies a community: writer and readers </li></ul><ul><li>Chronological entries called “posts” </li></ul>
    • 4. An early blog post (1997)
    • 5. Early online communication: <ul><li>Web page : one-way communication, an online brochure </li></ul><ul><li>E-mail – for groups? “Reply All” ? </li></ul><ul><li>Electronic mailing list (“Listserv”) early solution for groups – still not ideal </li></ul>
    • 6. Why are blogs so popular? <ul><li>Easy to create </li></ul><ul><li>Easy to use </li></ul><ul><li>Free or low cost </li></ul><ul><li>Available to all </li></ul><ul><li>Grassroots </li></ul><ul><li>Search-friendly </li></ul>
    • 7. Blog vs. website
    • 8. Why businesses love blogs <ul><li>Relatively inexpensive </li></ul><ul><li>Easy to maintain </li></ul><ul><li>Improve existing website </li></ul><ul><li>Strengthen brand </li></ul><ul><li>Fresh content </li></ul><ul><li>Great for search engine “visibility” </li></ul>
    • 9. How are blogs used today? <ul><li>Small businesses websites </li></ul><ul><li>Corporate communications </li></ul><ul><li>News websites </li></ul><ul><li>Citizen journalism </li></ul><ul><li>Politics </li></ul><ul><li>Journals with photos and video </li></ul>
    • 10. Blogs are part of Web 2.0 You can “subscribe” to a blog.
    • 11. What is Web 2.0? Delicious.com
    • 12. What is Web 2.0? <ul><li>One word: Social (“Web 2.0 is The Social Web”) </li></ul>
    • 13. What is Web 2.0? <ul><li>One word: Social (“Web 2.0 is The Social Web”) </li></ul><ul><li>Based on improved network technologies </li></ul>
    • 14. What is Web 2.0? <ul><li>One word: Social (“Web 2.0 is The Social Web”) </li></ul><ul><li>Based on improved network technologies </li></ul><ul><li>Groups can access, modify information quickly from many locations </li></ul>
    • 15. What is Web 2.0? <ul><li>One word: Social (“Web 2.0 is The Social Web”) </li></ul><ul><li>Based on improved network technologies </li></ul><ul><li>Groups can access, modify information quickly from many locations </li></ul><ul><li>Many devices: World Wide Web, PC “clients”, mobile devices (including text messaging) </li></ul>
    • 16. What is Web 2.0? <ul><li>One word: Social (“Web 2.0 is The Social Web”) </li></ul><ul><li>Based on improved network technologies </li></ul><ul><li>Groups can access, modify information quickly from many locations </li></ul><ul><li>Many devices: World Wide Web, PC “clients”, mobile devices (including text messaging) </li></ul><ul><li>Creates and is driven by “network effects” </li></ul>
    • 17. Blogs as Web 2.0 tools <ul><li>Form of online “social networking” </li></ul><ul><li>Share information quickly and easily </li></ul><ul><li>Foster community </li></ul><ul><li>Promote collaboration </li></ul><ul><li>A resource for authors and readers </li></ul><ul><li>The author(s) and readers get to know one another </li></ul>
    • 18. Blogs as Web 2.0 tools (continued) <ul><li>Unrestricted access (usually) </li></ul><ul><li>Authenticity, open identity of participants (may or may not be a requirement) </li></ul><ul><li>Can be used to promote something </li></ul><ul><li>Can be a very effective résumé </li></ul>
    • 19. Other Web 2.0 technologies <ul><li>Wikis (Wikipedia – canonical articles or documents) </li></ul><ul><li>Podcasting (iTunes, GrammarGirl.com) </li></ul><ul><li>Video, music & photography file sharing (YouTube, Kazaa, Flickr) </li></ul><ul><li>Social networking (LinkedIn, Facebook, MySpace, Biznik) </li></ul><ul><li>Distributed software (Linux, Firefox, WordPress, Wikipedia) </li></ul>
    • 20. Big names in Web 2.0 <ul><li>PROFILE / NETWORKING </li></ul><ul><li>LinkedIn </li></ul><ul><li>Facebook </li></ul><ul><li>MySpace </li></ul><ul><li>WIKI </li></ul><ul><li>Wikipedia </li></ul><ul><li>IMAGES & VIDEO </li></ul><ul><li>Flickr </li></ul><ul><li>YouTube </li></ul><ul><li>USERGROUPS </li></ul><ul><li>Meetup.com </li></ul><ul><li>POPULARITY / NEWS / BOOKMARKS </li></ul><ul><li>Delicious.com </li></ul><ul><li>Digg </li></ul><ul><li>Reddit </li></ul><ul><li>StumbleUpon </li></ul><ul><li>DIRECTORIES & SEARCH </li></ul><ul><li>Technorati </li></ul><ul><li>BLOGGING </li></ul><ul><li>WordPress.com </li></ul><ul><li>Blogger.com </li></ul><ul><li>Biznik </li></ul><ul><li>Ning </li></ul>
    • 21. Web 2.0 Key to Success: “Network Effects” Value increases as membership and usage increase.
    • 22. What does Web 2.0 mean to your business? <ul><li>Marketing and Promotion </li></ul><ul><li>Reach customers where they “live” on the Internet and on mobile devices </li></ul><ul><li>Network with peers </li></ul><ul><li>Collaborate </li></ul><ul><li>Low cost </li></ul><ul><li>Rewards early adopters </li></ul>
    • 23. Social Technographics ™ Profile <ul><li>Creators </li></ul><ul><li>Critics </li></ul><ul><li>Collectors </li></ul><ul><li>Joiners </li></ul><ul><li>Spectators </li></ul><ul><li>Inactives </li></ul>“ Social Technographics” - Copyright 2008 Forrester Research, Inc.
    • 24.  
    • 25.  
    • 26.  
    • 27.  
    • 28. Blogs as Marketing Tools <ul><li>Establish you / your business as a leader </li></ul>
    • 29. Blogs as Marketing Tools <ul><li>Establish you / your business as a leader </li></ul><ul><li>Strengthen brand </li></ul>
    • 30. Blogs as Marketing Tools <ul><li>Establish you / your business as a leader </li></ul><ul><li>Strengthen brand </li></ul><ul><li>Bring new visitors to your website </li></ul>
    • 31. Blogs as Marketing Tools <ul><li>Establish you / your business as a leader </li></ul><ul><li>Strengthen brand </li></ul><ul><li>Bring new visitors to your website </li></ul><ul><li>Bring visitors back to your website </li></ul>
    • 32. Blogs as Marketing Tools <ul><li>Establish you / your business as a leader </li></ul><ul><li>Strengthen brand </li></ul><ul><li>Bring new visitors to your website </li></ul><ul><li>Bring visitors back to your website </li></ul><ul><li>Increase “ visibility ” (position in search) </li></ul>
    • 33. Blogs as Marketing Tools <ul><li>Establish you / your business as a leader </li></ul><ul><li>Strengthen brand </li></ul><ul><li>Bring new visitors to your website </li></ul><ul><li>Bring visitors back to your website </li></ul><ul><li>Increase “visibility” (position in search) </li></ul><ul><li>Reward affiliates by promoting and linking to them </li></ul>
    • 34. Blogs as Marketing Tools <ul><li>Establish you / your business as a leader </li></ul><ul><li>Strengthen brand </li></ul><ul><li>Bring new visitors to your website </li></ul><ul><li>Bring visitors back to your website </li></ul><ul><li>Increase “visibility” (position in search) </li></ul><ul><li>Reward affiliates by promoting and linking </li></ul><ul><li>Give the Media quick access to the latest information about you & your business </li></ul>
    • 35. Other Parts of a Successful Online Marketing Strategy <ul><li>Easy-to-use, search-optimized website </li></ul><ul><li>Electronic newsletters </li></ul><ul><li>Electronic press releases </li></ul><ul><li>Online articles </li></ul><ul><li>Pay-per-click advertising (e.g. Google AdWords) </li></ul><ul><li>Social media sites (LinkedIn, Facebook, YouTube, Biznik and Twitter) </li></ul>
    • 36. Before You Create a Blog <ul><li>What are your goals? </li></ul><ul><li>Who is your audience? </li></ul><ul><li>What is your budget? </li></ul><ul><li>How much time can you spend on: </li></ul><ul><ul><li>Design </li></ul></ul><ul><ul><li>Learning HTML & CSS </li></ul></ul><ul><ul><li>Learning to use widgets, plugins, etc. ? </li></ul></ul>
    • 37. Depending on your audience…
    • 38. … a generic blog design may be fine.
    • 39. Free Blogging Services <ul><li>WordPress.com </li></ul><ul><li>Blogger.com </li></ul><ul><li>and others </li></ul>
    • 40. Third-party Hosted Blogs <ul><li>You choose the host & pay for hosting </li></ul><ul><li>Some hosts setup the blog for you </li></ul><ul><li>You can modify source files & add plugins </li></ul>
    • 41. Successfully Implementing a Blog <ul><li>Design look and feel, physical installation, testing and launch </li></ul>
    • 42. Successfully Implementing a Blog <ul><li>Design look and feel, physical installation, testing and launch </li></ul><ul><li>Content creation and optimization </li></ul>
    • 43. Successfully Implementing a Blog <ul><li>Design look and feel, physical installation, testing and launch </li></ul><ul><li>Content creation and optimization </li></ul><ul><li>Promoting and bringing traffic to the blog </li></ul>
    • 44. Successfully Implementing a Blog <ul><li>Design look and feel, physical installation, testing and launch </li></ul><ul><li>Content creation and optimization </li></ul><ul><li>Promoting and bringing traffic to the blog </li></ul><ul><li>Analyzing blog traffic and using this information to improve marketing results </li></ul>
    • 45. Questions or Comments? <ul><li>Visit: </li></ul><ul><li>www.mcbuzz.com </li></ul><ul><li>and </li></ul><ul><li>mcbuzz.wordpress.com </li></ul>
    • 46. Thank you! Mark McLaren mcbuzz.com Tel. (209) 962-9119

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