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Blogging 101: An Introduction to Blogs and Web 2.0 by Mark McLaren of McBuzz Communications LLC. ...

Blogging 101: An Introduction to Blogs and Web 2.0 by Mark McLaren of McBuzz Communications LLC.

This slideshow is from a presentation addressing the following questions and topics:
What is a blog? Why are blogs so popular? How is a blog different from a website? Why businesses love blogs. How blogs are being used today. Why blogs are part of Web 2.0. Why a blog is a prime example of a Web 2.0 tool. What is Web 2.0? What does Web 2.0 mean to your business? Blogs as marketing tools. Other parts of a successful online marketing strategy. What to consider before investing your time and money in a blog. Examples of a typical (WordPress) blog administration interface. Free blog hosts versus paid third-party blog hosting. Steps in successful blog implementation.

McBuzz Communications LLC offers social media marketing, website development, search engine optimization, online advertising. Find out more at http://mcbuzz.com

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  • Blogging 101: An Introduction to Blogs and Web 2.0 Mark McLaren and McBuzz Communications LLC McBuzz offers social media marketing, website development, search engine optimization, online advertising Find out more at mcbuzz.com

Blogging 101 - Introduction to Blogs and Web 2.0 Presentation Transcript

  • 1. Blogging 101 An Introduction to Blogs and Web 2.0 Mark McLaren mcbuzz.com McBuzz offers social media marketing, website development, search engine optimization and online advertising
  • 2. Blogging plays a significant role in most successful online marketing strategies.
  • 3. What is a blog?
    • The word “blog” comes from “web log”
    • Originally an online journal
    • Updated frequently
    • Implies a community: writer and readers
    • Chronological entries called “posts”
  • 4. An early blog post (1997)
  • 5. Early online communication:
    • Web page : one-way communication, an online brochure
    • E-mail – for groups? “Reply All” ?
    • Electronic mailing list (“Listserv”) early solution for groups – still not ideal
  • 6. Why are blogs so popular?
    • Easy to create
    • Easy to use
    • Free or low cost
    • Available to all
    • Grassroots
    • Search-friendly
  • 7. Blog vs. website
  • 8. Why businesses love blogs
    • Relatively inexpensive
    • Easy to maintain
    • Improve existing website
    • Strengthen brand
    • Fresh content
    • Great for search engine “visibility”
  • 9. How are blogs used today?
    • Small businesses websites
    • Corporate communications
    • News websites
    • Citizen journalism
    • Politics
    • Journals with photos and video
  • 10. Blogs are part of Web 2.0 You can “subscribe” to a blog.
  • 11. What is Web 2.0? Delicious.com
  • 12. What is Web 2.0?
    • One word: Social (“Web 2.0 is The Social Web”)
  • 13. What is Web 2.0?
    • One word: Social (“Web 2.0 is The Social Web”)
    • Based on improved network technologies
  • 14. What is Web 2.0?
    • One word: Social (“Web 2.0 is The Social Web”)
    • Based on improved network technologies
    • Groups can access, modify information quickly from many locations
  • 15. What is Web 2.0?
    • One word: Social (“Web 2.0 is The Social Web”)
    • Based on improved network technologies
    • Groups can access, modify information quickly from many locations
    • Many devices: World Wide Web, PC “clients”, mobile devices (including text messaging)
  • 16. What is Web 2.0?
    • One word: Social (“Web 2.0 is The Social Web”)
    • Based on improved network technologies
    • Groups can access, modify information quickly from many locations
    • Many devices: World Wide Web, PC “clients”, mobile devices (including text messaging)
    • Creates and is driven by “network effects”
  • 17. Blogs as Web 2.0 tools
    • Form of online “social networking”
    • Share information quickly and easily
    • Foster community
    • Promote collaboration
    • A resource for authors and readers
    • The author(s) and readers get to know one another
  • 18. Blogs as Web 2.0 tools (continued)
    • Unrestricted access (usually)
    • Authenticity, open identity of participants (may or may not be a requirement)
    • Can be used to promote something
    • Can be a very effective résumé
  • 19. Other Web 2.0 technologies
    • Wikis (Wikipedia – canonical articles or documents)
    • Podcasting (iTunes, GrammarGirl.com)
    • Video, music & photography file sharing (YouTube, Kazaa, Flickr)
    • Social networking (LinkedIn, Facebook, MySpace, Biznik)
    • Distributed software (Linux, Firefox, WordPress, Wikipedia)
  • 20. Big names in Web 2.0
    • PROFILE / NETWORKING
    • LinkedIn
    • Facebook
    • MySpace
    • WIKI
    • Wikipedia
    • IMAGES & VIDEO
    • Flickr
    • YouTube
    • USERGROUPS
    • Meetup.com
    • POPULARITY / NEWS / BOOKMARKS
    • Delicious.com
    • Digg
    • Reddit
    • StumbleUpon
    • DIRECTORIES & SEARCH
    • Technorati
    • BLOGGING
    • WordPress.com
    • Blogger.com
    • Biznik
    • Ning
  • 21. Web 2.0 Key to Success: “Network Effects” Value increases as membership and usage increase.
  • 22. What does Web 2.0 mean to your business?
    • Marketing and Promotion
    • Reach customers where they “live” on the Internet and on mobile devices
    • Network with peers
    • Collaborate
    • Low cost
    • Rewards early adopters
  • 23. Social Technographics ™ Profile
    • Creators
    • Critics
    • Collectors
    • Joiners
    • Spectators
    • Inactives
    “ Social Technographics” - Copyright 2008 Forrester Research, Inc.
  • 24.  
  • 25.  
  • 26.  
  • 27.  
  • 28. Blogs as Marketing Tools
    • Establish you / your business as a leader
  • 29. Blogs as Marketing Tools
    • Establish you / your business as a leader
    • Strengthen brand
  • 30. Blogs as Marketing Tools
    • Establish you / your business as a leader
    • Strengthen brand
    • Bring new visitors to your website
  • 31. Blogs as Marketing Tools
    • Establish you / your business as a leader
    • Strengthen brand
    • Bring new visitors to your website
    • Bring visitors back to your website
  • 32. Blogs as Marketing Tools
    • Establish you / your business as a leader
    • Strengthen brand
    • Bring new visitors to your website
    • Bring visitors back to your website
    • Increase “ visibility ” (position in search)
  • 33. Blogs as Marketing Tools
    • Establish you / your business as a leader
    • Strengthen brand
    • Bring new visitors to your website
    • Bring visitors back to your website
    • Increase “visibility” (position in search)
    • Reward affiliates by promoting and linking to them
  • 34. Blogs as Marketing Tools
    • Establish you / your business as a leader
    • Strengthen brand
    • Bring new visitors to your website
    • Bring visitors back to your website
    • Increase “visibility” (position in search)
    • Reward affiliates by promoting and linking
    • Give the Media quick access to the latest information about you & your business
  • 35. Other Parts of a Successful Online Marketing Strategy
    • Easy-to-use, search-optimized website
    • Electronic newsletters
    • Electronic press releases
    • Online articles
    • Pay-per-click advertising (e.g. Google AdWords)
    • Social media sites (LinkedIn, Facebook, YouTube, Biznik and Twitter)
  • 36. Before You Create a Blog
    • What are your goals?
    • Who is your audience?
    • What is your budget?
    • How much time can you spend on:
      • Design
      • Learning HTML & CSS
      • Learning to use widgets, plugins, etc. ?
  • 37. Depending on your audience…
  • 38. … a generic blog design may be fine.
  • 39. Free Blogging Services
    • WordPress.com
    • Blogger.com
    • and others
  • 40. Third-party Hosted Blogs
    • You choose the host & pay for hosting
    • Some hosts setup the blog for you
    • You can modify source files & add plugins
  • 41. Successfully Implementing a Blog
    • Design look and feel, physical installation, testing and launch
  • 42. Successfully Implementing a Blog
    • Design look and feel, physical installation, testing and launch
    • Content creation and optimization
  • 43. Successfully Implementing a Blog
    • Design look and feel, physical installation, testing and launch
    • Content creation and optimization
    • Promoting and bringing traffic to the blog
  • 44. Successfully Implementing a Blog
    • Design look and feel, physical installation, testing and launch
    • Content creation and optimization
    • Promoting and bringing traffic to the blog
    • Analyzing blog traffic and using this information to improve marketing results
  • 45. Questions or Comments?
    • Visit:
    • www.mcbuzz.com
    • and
    • mcbuzz.wordpress.com
  • 46. Thank you! Mark McLaren mcbuzz.com Tel. (209) 962-9119