Blogging 101 - Introduction to Blogs and Web 2.0

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    Blogging 101: An Introduction to Blogs and Web 2.0 Mark McLaren and McBuzz Communications LLC McBuzz offers social media marketing, website development, search engine optimization, online advertising Find out more at mcbuzz.com

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    Blogging 101 - Introduction to Blogs and Web 2.0 - Presentation Transcript

    1. Blogging 101 An Introduction to Blogs and Web 2.0 Mark McLaren mcbuzz.com McBuzz offers social media marketing, website development, search engine optimization and online advertising
    2. Blogging plays a significant role in most successful online marketing strategies.
    3. What is a blog?
      • The word “blog” comes from “web log”
      • Originally an online journal
      • Updated frequently
      • Implies a community: writer and readers
      • Chronological entries called “posts”
    4. An early blog post (1997)
    5. Early online communication:
      • Web page : one-way communication, an online brochure
      • E-mail – for groups? “Reply All” ?
      • Electronic mailing list (“Listserv”) early solution for groups – still not ideal
    6. Why are blogs so popular?
      • Easy to create
      • Easy to use
      • Free or low cost
      • Available to all
      • Grassroots
      • Search-friendly
    7. Blog vs. website
    8. Why businesses love blogs
      • Relatively inexpensive
      • Easy to maintain
      • Improve existing website
      • Strengthen brand
      • Fresh content
      • Great for search engine “visibility”
    9. How are blogs used today?
      • Small businesses websites
      • Corporate communications
      • News websites
      • Citizen journalism
      • Politics
      • Journals with photos and video
    10. Blogs are part of Web 2.0 You can “subscribe” to a blog.
    11. What is Web 2.0? Delicious.com
    12. What is Web 2.0?
      • One word: Social (“Web 2.0 is The Social Web”)
    13. What is Web 2.0?
      • One word: Social (“Web 2.0 is The Social Web”)
      • Based on improved network technologies
    14. What is Web 2.0?
      • One word: Social (“Web 2.0 is The Social Web”)
      • Based on improved network technologies
      • Groups can access, modify information quickly from many locations
    15. What is Web 2.0?
      • One word: Social (“Web 2.0 is The Social Web”)
      • Based on improved network technologies
      • Groups can access, modify information quickly from many locations
      • Many devices: World Wide Web, PC “clients”, mobile devices (including text messaging)
    16. What is Web 2.0?
      • One word: Social (“Web 2.0 is The Social Web”)
      • Based on improved network technologies
      • Groups can access, modify information quickly from many locations
      • Many devices: World Wide Web, PC “clients”, mobile devices (including text messaging)
      • Creates and is driven by “network effects”
    17. Blogs as Web 2.0 tools
      • Form of online “social networking”
      • Share information quickly and easily
      • Foster community
      • Promote collaboration
      • A resource for authors and readers
      • The author(s) and readers get to know one another
    18. Blogs as Web 2.0 tools (continued)
      • Unrestricted access (usually)
      • Authenticity, open identity of participants (may or may not be a requirement)
      • Can be used to promote something
      • Can be a very effective résumé
    19. Other Web 2.0 technologies
      • Wikis (Wikipedia – canonical articles or documents)
      • Podcasting (iTunes, GrammarGirl.com)
      • Video, music & photography file sharing (YouTube, Kazaa, Flickr)
      • Social networking (LinkedIn, Facebook, MySpace, Biznik)
      • Distributed software (Linux, Firefox, WordPress, Wikipedia)
    20. Big names in Web 2.0
      • PROFILE / NETWORKING
      • LinkedIn
      • Facebook
      • MySpace
      • WIKI
      • Wikipedia
      • IMAGES & VIDEO
      • Flickr
      • YouTube
      • USERGROUPS
      • Meetup.com
      • POPULARITY / NEWS / BOOKMARKS
      • Delicious.com
      • Digg
      • Reddit
      • StumbleUpon
      • DIRECTORIES & SEARCH
      • Technorati
      • BLOGGING
      • WordPress.com
      • Blogger.com
      • Biznik
      • Ning
    21. Web 2.0 Key to Success: “Network Effects” Value increases as membership and usage increase.
    22. What does Web 2.0 mean to your business?
      • Marketing and Promotion
      • Reach customers where they “live” on the Internet and on mobile devices
      • Network with peers
      • Collaborate
      • Low cost
      • Rewards early adopters
    23. Social Technographics ™ Profile
      • Creators
      • Critics
      • Collectors
      • Joiners
      • Spectators
      • Inactives
      “ Social Technographics” - Copyright 2008 Forrester Research, Inc.
    24.  
    25.  
    26.  
    27.  
    28. Blogs as Marketing Tools
      • Establish you / your business as a leader
    29. Blogs as Marketing Tools
      • Establish you / your business as a leader
      • Strengthen brand
    30. Blogs as Marketing Tools
      • Establish you / your business as a leader
      • Strengthen brand
      • Bring new visitors to your website
    31. Blogs as Marketing Tools
      • Establish you / your business as a leader
      • Strengthen brand
      • Bring new visitors to your website
      • Bring visitors back to your website
    32. Blogs as Marketing Tools
      • Establish you / your business as a leader
      • Strengthen brand
      • Bring new visitors to your website
      • Bring visitors back to your website
      • Increase “ visibility ” (position in search)
    33. Blogs as Marketing Tools
      • Establish you / your business as a leader
      • Strengthen brand
      • Bring new visitors to your website
      • Bring visitors back to your website
      • Increase “visibility” (position in search)
      • Reward affiliates by promoting and linking to them
    34. Blogs as Marketing Tools
      • Establish you / your business as a leader
      • Strengthen brand
      • Bring new visitors to your website
      • Bring visitors back to your website
      • Increase “visibility” (position in search)
      • Reward affiliates by promoting and linking
      • Give the Media quick access to the latest information about you & your business
    35. Other Parts of a Successful Online Marketing Strategy
      • Easy-to-use, search-optimized website
      • Electronic newsletters
      • Electronic press releases
      • Online articles
      • Pay-per-click advertising (e.g. Google AdWords)
      • Social media sites (LinkedIn, Facebook, YouTube, Biznik and Twitter)
    36. Before You Create a Blog
      • What are your goals?
      • Who is your audience?
      • What is your budget?
      • How much time can you spend on:
        • Design
        • Learning HTML & CSS
        • Learning to use widgets, plugins, etc. ?
    37. Depending on your audience…
    38. … a generic blog design may be fine.
    39. Free Blogging Services
      • WordPress.com
      • Blogger.com
      • and others
    40. Third-party Hosted Blogs
      • You choose the host & pay for hosting
      • Some hosts setup the blog for you
      • You can modify source files & add plugins
    41. Successfully Implementing a Blog
      • Design look and feel, physical installation, testing and launch
    42. Successfully Implementing a Blog
      • Design look and feel, physical installation, testing and launch
      • Content creation and optimization
    43. Successfully Implementing a Blog
      • Design look and feel, physical installation, testing and launch
      • Content creation and optimization
      • Promoting and bringing traffic to the blog
    44. Successfully Implementing a Blog
      • Design look and feel, physical installation, testing and launch
      • Content creation and optimization
      • Promoting and bringing traffic to the blog
      • Analyzing blog traffic and using this information to improve marketing results
    45. Questions or Comments?
      • Visit:
      • www.mcbuzz.com
      • and
      • mcbuzz.wordpress.com
    46. Thank you! Mark McLaren mcbuzz.com Tel. (209) 962-9119

    + Mark McLarenMark McLaren, 2 years ago

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