#fixwcm
        Jon Marks

     4 November 2009
J.Boye 09 - Aarhus,Denmark
Who Am I?
Copenhagen

                                 Amsterdam
                                                      Stockholm, Go...
Copenhagen

                                 Amsterdam
                                                      Stockholm, Go...
MOSS 2007                          Vignette
                   Syngenta                           Corus            Alteria...
Increase velocity
                           after solid progress


 Consistent resource
 profile for each sprint




Prof...
Creative Design
                  User Experience
                                    Complete
                  Complete ...
Cliff Like resource
                   Level drop
 Sudden surge in
                                                      T...
The numbers ain’t pretty
SOURCE: eConsultancy/Squiz CMS Survey Report 2009
Agencies - What are the biggest reasons for an ...
That’s great.
 So what?
Whose fault is this mess?
The products aren’t perfect, but they
   are what they are. The customers do
   silly things, but the implementers
   real...
Does the term WCM work?
WCM means too many things to too
   many people. The WCM, Portal and
   SoCo boundaries are blurring. The
   term needs to...
Why are RFPs so bad?
RFPs ask questions that achieve
   nothing but encourage vendor
   feature creep. Implementers should
   not respond to ba...
Consolidation in 2010?
We will see more consolidation at
   the top end of the market, but more
   proliferation at the bottom. The
   Enterprise...
Will standards save us?
The current ecosystem does not
   foster standards well. It is not in
   most vendors’ interest. We need
   them, though. ...
Is the technology an issue?
It needs to improve, but technology
   is not the biggest problem. The new
   breed of products have neater
   architectur...
Migrations are easy?
Content migrations are manageable
   with the correct tools and processes.
   The migration of the delivery side is
   alm...
Align goals for success

   Plan for disaster

Don’t make monoliths
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Fix WCM at JBoye 09, Aarhus, Denmark

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#jboye09 Web Content Management: Inconvenient Truths and Industry Challenges

For more on Monoliths, see this:
http://jonontech.com/2009/11/11/dont-make-monoliths/

Published in: Technology, Business
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  • And another blog post all abot the very last point in the deck. Don’t Make Monoliths:

    http://jonontech.com/2009/11/11/dont-make-monoliths/
       Reply 
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  • You can read more about the session at one of the many blog posts mentioned here:
    http://jonontech.com/2009/11/04/my-jboye09-fix-wcm-presentation/
       Reply 
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Fix WCM at JBoye 09, Aarhus, Denmark

  1. 1. #fixwcm Jon Marks 4 November 2009 J.Boye 09 - Aarhus,Denmark
  2. 2. Who Am I?
  3. 3. Copenhagen Amsterdam Stockholm, Goteborg, Malmo London, Exeter Hamburg, Berlin, Cologne, Munich Brussels, Ghent Milan Paris Zurich New York Atlanta Madrid Abu Dhabi Mumbai @McBoof Jon Marks
  4. 4. Copenhagen Amsterdam Stockholm, Goteborg, Malmo London, Exeter Hamburg, Berlin, Cologne, Munich Brussels, Ghent Milan Paris Zurich New York Atlanta Madrid Abu Dhabi Mumbai http://jonotech.com/ @McBoof Jon Marks
  5. 5. MOSS 2007 Vignette Syngenta Corus Alterian NHS Ofsted Food Standards SDL Tridion Standard Chartered DfES Tourism Ireland MNPA Unilever Canon Oracle UCM BAE systems Fatwire WordPress Barclays LBi Site JD Williams Interwoven Philip Morris Drupal ABN Amro Conservatives Experian British Telecom Garanti Bank EPiServer British Telecom Sony Centrica Marks & Spencer The CMS World
  6. 6. Increase velocity after solid progress Consistent resource profile for each sprint Profile: Healthy Agile
  7. 7. Creative Design User Experience Complete Complete Project Launched Consistent amount of project management Profile: Healthy Waterfall
  8. 8. Cliff Like resource Level drop Sudden surge in The Bad Long Tail Client Services and Delivery Management Scope confusion. The designers should be finished by now Project down tools some issue is resolved Profile: Warning Signs
  9. 9. The numbers ain’t pretty SOURCE: eConsultancy/Squiz CMS Survey Report 2009 Agencies - What are the biggest reasons for an unsuccessful CMS implementation?
  10. 10. That’s great. So what?
  11. 11. Whose fault is this mess?
  12. 12. The products aren’t perfect, but they are what they are. The customers do silly things, but the implementers really should know better. The holy trinity need to align their goals and trust each other. Whose fault is this mess?
  13. 13. Does the term WCM work?
  14. 14. WCM means too many things to too many people. The WCM, Portal and SoCo boundaries are blurring. The term needs to be subdivided. Names define solution components. Don’t build a WCM monolith. Does the term WCM work?
  15. 15. Why are RFPs so bad?
  16. 16. RFPs ask questions that achieve nothing but encourage vendor feature creep. Implementers should not respond to bad RFPs, but we never learn. Move to a scenario based selection process. Why are RFPs so bad?
  17. 17. Consolidation in 2010?
  18. 18. We will see more consolidation at the top end of the market, but more proliferation at the bottom. The Enterprise vendors had better watch their backs. Watch for a WCM offering from Google. Consolidation in 2010?
  19. 19. Will standards save us?
  20. 20. The current ecosystem does not foster standards well. It is not in most vendors’ interest. We need them, though. Let’s pray for CMIS and those that follow. WCM standards should not start with ‘J’ Will standards save us?
  21. 21. Is the technology an issue?
  22. 22. It needs to improve, but technology is not the biggest problem. The new breed of products have neater architectures. The older a product is, the more annoying quirks it has. Is the technology an issue?
  23. 23. Migrations are easy?
  24. 24. Content migrations are manageable with the correct tools and processes. The migration of the delivery side is almost always a rewrite. And don’t believe vendor marketing bollocks. Migrations are easy?
  25. 25. Align goals for success Plan for disaster Don’t make monoliths
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