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Boost your employment branding on LinkedIn
 

Boost your employment branding on LinkedIn

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  • So why do you need a Career Page?We know great candidates want more information about your company’s culture, employer brand, and hiring objectives. The Career Page is your opportunity to communicate the exciting things happening at your company and evangelize them to this valuable audience that wants more information.It’s about getting candidates excited to work at your companyIt’s about increasing awareness of hiring at your companyIt’s about evangelizing your company cultureIt’s all about warming them up, and increasing their likelihood of responding to you or applying for a role
  • The Career Page truly is the hub of your employer brand on LinkedIn. All LinkedIn Recruiting tools lead back to the career page, including Job Posts, InMails, Recruitment Ads, the Company Page and your employee profile pages.Each one of these pieces clicks back to the career page, increasing awareness of your employer brand.
  • For the rest, you’ll get a ton of great info about what a career page is and why you should have one. From there, we’re going to take a deep dive in to how we are able to target the linkedin career page to your specific audiences.Then we’ll look at some Insights we’re able to share with you regarding who visits your career page, how we’re able to measure results, quantify the value of your career pageAnd finally, I’ll give you some tips to optimize your page, and we’ll look at some examples
  • Not only is LinkedIn a great source of talent, but your company is already connected to talented professionals.You have two key assets on LinkedIn todayYour ### employees are connected to over ### professionals, and over ### professionals are viewing their profile pages each monthYour company page is visited by ### professionals each month who are coming here to research your companyThese professionals are interacting with your company every day on LinkedIn, but right now you’re missing this huge opportunity to influence them.Transition: I’m going to walk you through how you can very easily take advantage of this opportunity.[Note: All data excludes employees themselves]
  • I just showed you 5 banner options that you can choose from to display on your employee profiles, the Work With Us tool.(load) You also have the capability to define your target audience on LinkedIn, and run any of those 5 banners in an outgoing, targeted recruitment ad campaign.(load) Reach the right audience with 8 filter criteria including Geography, Industry, Job Function, Company name, Seniority and more….(load) get noticed – as you can see there is only 1 banner ad above the fold, that’s 100% share of voice on this page, and(load) drive traffic to your career page, by having these banners click through to that page.
  • I just showed you 5 banner options that you can choose from to display on your employee profiles, the Work With Us tool.(load) You also have the capability to define your target audience on LinkedIn, and run any of those 5 banners in an outgoing, targeted recruitment ad campaign.(load) Reach the right audience with 8 filter criteria including Geography, Industry, Job Function, Company name, Seniority and more….(load) get noticed – as you can see there is only 1 banner ad above the fold, that’s 100% share of voice on this page, and(load) drive traffic to your career page, by having these banners click through to that page.

Boost your employment branding on LinkedIn Boost your employment branding on LinkedIn Presentation Transcript

  • LinkedIn Career PagesAugust 2012
  • LinkedIn Career PagesBecome the company to work for Your message dynamically adapts to the viewer Eye-catching banner space (Gold and Platinum Pages) Tagline and subheading Your employees who are most connected to each viewer Relevant jobs personalized for each viewer “About Company” section combines video or image, text & links Additional sections (not pictured) including employee testimonials,custom module and company status updates, further reinforce your brand 2
  • Why do you need a Career Page?It’s the hub of your Employer Brand on LinkedIn• Excite candidates about what’s happening at your company• Increase awareness of hiring at your company• Evangelize your company culture• Increase likelihood of candidate action 3
  • The Hub of your Employer Brand Jobs InMails Profiles Company Page Recruitment Ads 4
  • Why an enhanced Career Page? Targeting  Create custom views by Geo, Function, Industry, and more  In addition to default view  4 Custom views with Gold  29 Custom views with Platinum Recruitment Ads  Drive traffic to your new Career Page  600K ads come with Gold  1.5MM ads come with Platinum Brand your Company Overview page
  • Targeting: Deliver a Custom ExperienceTailor your message based on your target audience Custom Banner Graphic Custom Recruitment Message Relevant Jobs Audience: General Professional Audience: Engineering / Technical 6
  • Targeting Career Page Note: employee profile viewers and company page viewers reflect unique members visiting 7
  • Targeted Recruitment AdsReach out and Influence Choose one of LinkedIn’s enhanced banner options, or create your own custom banner Reach the right audience with 8 filter criteria including Industry, Job Function, Company name, etc Be noticed: Above the fold, 100% share of voice Drive traffic to your Career Page 8
  • Company Overview PageOwn the ad real estate 9
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