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Podcasting Austin (PDF)

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Transcript

  • 1. Podcasting. The ultimate ‘how‐to’… and how ‘not’ to.
  • 2. Podcasting. Twitter me:  mcateee Slides:
  • 3. Sean’s deliverables for today…
  • 4. (PowerPoint)
  • 5. The U.S. podcast  audience hit 18.5 million  in 2007 and is on track to  increase 251 percent to  65 million in 2012… eMarketer News Release – 02/2008
  • 6. What will the end product  (podcast) look like?
  • 7. Podcasting…in plain English.
  • 8. GOAL: Use delivery mediums(s)  familiar to your users. Juice Receiver iTunes
  • 9. Podcasting…a closer look.
  • 10. Marketing Production
  • 11. Production CAPTURE EDIT PUBLISH AUDIO AUDIO
  • 12. Production Capture Audio DIGITAL RECORDER AUDIO MIXER (i.e. M‐Audio Microtrac II)
  • 13. Production Edit Audio
  • 14. Production Edit Audio Always edit your audio.
  • 15. Production Edit Audio Freebies: WavePad /MixPad Sound Editor www.nch.com.au/wavepad GarageBand II   www.apple.com/ilife/garageband Audacity http://audacity.sourceforge.net Sony Sound Forge Audio Studio  (not free) www.sonycreativesoftware.com
  • 16. Production Publish Audio Feeds?    XML?    Huh?
  • 17. Production Publish Audio
  • 18. Production Publish Audio
  • 19. Production Publish Audio
  • 20. Production Publish Audio Don’t get caught up trying to make your own Control File.  XML is  great and all, but take the easy way out for goodness sake!
  • 21. Production Publish Audio
  • 22. Marketing Production
  • 23. Marketing www.thepeopleschurch.org
  • 24. Marketing Keep the audio delivery lingo  straight!  Podcasting, streaming, and downloading are all paths to same content.
  • 25. Marketing MP3 - Streaming http://flash‐mp3‐player.net
  • 26. Marketing MP3 - Downloading
  • 27. Marketing www.lhc.org
  • 28. Marketing Accessibility is key.  Remove  barriers everywhere possible.
  • 29. Marketing www.northpoint.org
  • 30. Marketing Educate your users. FAQ’s,  podcast descriptions, and  instructions are vital to a good  user experience. 
  • 31. Marketing Offer multiple paths to the  content.
  • 32. Marketing Look to other churches for best  practices.
  • 33. Extras….posing to iTunes
  • 34. Extras….burning your feed. www.feedburner.com
  • 35. Look to other churches for best practices.
  • 36. Questions?

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