M2 live iowa_webministry

WELCOME

BETAMATT CARLISLE Version 1.0

Much has changed with web ministry

HOW MUCH HAVE THINGS CHANGED? *Karl Fisch, Colorado high school teacher

WHAT DOES THISMEAN FOR CHURCHES?

IT MEANS CHANGE!

Top-down & push method ofcommunication doesn’t work

THE SOCIALIZATION OF THE WEB “Those who master ... are developing persuasive and important communities around their areas of expertise, interests and passions and now possess the authority to direct, instruct, and steer decision makers and referrers.” Brian Solis, PR2.0, “Unveiling New Influencers” 6/29/2009

THE SOCIALIZATION OF THE WEB“What if the “new evangelist” did whatgreat teachers and preachers, just likeJesus, have always done: Take thestuff of life, the stories of our culture,the news of our world, and thepractical challenges and felt needs wedaily face, and offer spiritual insight,practical wisdom and life modeling to help people live better.”Nick Charalambous, former Web Pastor at NewSpring Church; Anderson, SC

“The Churchʼs message never changesbut its methods must change.” Craig Groeschel, LifeChurch.tv

“To reach people no one isreaching, you have to dothings that no one is doing.” Craig Groeschel, LifeChurch.tv SOME EXAMPLES ...

MARTIN LUTHERHis translation of the Bible into the language of the people madeit more accessible, causing a tremendous impact on the church.

Excommunicated MARTIN LUTHERHis translation of the Bible into the language of the people madeit more accessible, causing a tremendous impact on the church.

JOHANNES GUTENBERGInventor of the mechanical printing press. His major work, the Gutenberg Bible.

ExiledJOHANNES GUTENBERGInventor of the mechanical printing press. His major work, the Gutenberg Bible.

MODERN DAY EXAMPLEJanis Krums from Sarasota,Florida posts the first photo ofU.S. Airways flight 1549 onTwitter from his iPhone.Thirty-four minutes after Janisposted his photo, MSNBCinterviewed him live on TV as

MODERN DAY EXAMPLE The Man With the Golden Voice,Ted Williams’ online video goes viral.

WHAT ARE THE EXCUSES?

Our membership is older Ministry doesn’t happen online It’s too expensive Our members I’m already prefer to receive Too many working two print resources members are full-time jobs on dial-up We like We don’t have things the enough staff way they are WHAT ARE THE EXCUSES?

CHANGE = OPPORTUNITY

4 KEYSTONES 1 Those web ministry programsbreaking new ground are fueled by

4 KEYSTONES 2 For your message to be heard,you must go where the people are. The people are online!

4 KEYSTONES 3 You will be forced to be nimble so you can act quickly.Decision-by-committee won’t work.

4 KEYSTONES 4The individual is charged to make disciples. They now have the tools to create and foster new faith communities.

GROUP DISCUSSION 5 MINUTES Putting aside all barriers ...Share one new way your church could use technology to build community

WHATʼS WRONG?

USER-CENTERED DESIGNA design process in which the needs,wants and limitations of the Web userand organization are given extensive attention at each stage of

THE BENEFITSBased upon and informed by research;A focus on user needs leads to more effectivewebsites;Helps unify decision-makers with diverseopinions;It’s cost-effective: minimize the risk of having tofix poor design decisions.

USER-CENTERED DESIGN PROCESSDiscovery: Gather research needed to

STEPS OF DISCOVERYStakeholder interviewsUser interviews (see handout)

STEPS OF DISCOVERYStakeholders: Users: Pastors New members Church staff Parents of young families Committee leaders Singles

USER-CENTERED DESIGN PROCESSAnalysis: choose best technology

STEPS OF ANALYSISGather technical requirementsReview what you can afford!Research solutions and interview vendorsDetermine optimal Web platform/software

USER-CENTERED DESIGN PROCESS Strategy: The architecture & designprinciples of your new website are created.

STEPS OF STRATEGYDevelop personas and scenarios of usersContent needs analysis (card sort)Create site map (example)Create page wireframes (example)

USER-CENTERED DESIGN PROCESSDesign: The visual branding and

STEPS OF DESIGNConduct visual design workshopCreate page comprehensives or “comp”

USER-CENTERED DESIGN PROCESS Build: Implement design

STEPS OF BUILDPage comps are implementedContent, media and images are populatedSite is launched

KEEP IN MINDDevelop in phases;Hire local talent;Soft launch is the only way to go;Start planning for phase 2 before site launch;Don’t stop researching the needs of youraudience.

NETWORKING TIME 15 MINUTES

M2 live iowa_webministry

by Matt Carlisle on Feb 12, 2011

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M2 live iowa_webministry — Presentation Transcript