Top-down & push method ofcommunication doesn’t work
THE SOCIALIZATION OF THE WEB “Those who master ... are developing persuasive and important communities around their areas of expertise, interests and passions and now possess the authority to direct, instruct, and steer decision makers and referrers.” Brian Solis, PR2.0, “Unveiling New Influencers” 6/29/2009
THE SOCIALIZATION OF THE WEB“What if the “new evangelist” did whatgreat teachers and preachers, just likeJesus, have always done: Take thestuff of life, the stories of our culture,the news of our world, and thepractical challenges and felt needs wedaily face, and offer spiritual insight,practical wisdom and life modeling to help people live better.”Nick Charalambous, former Web Pastor at NewSpring Church; Anderson, SC
“The Churchʼs message never changesbut its methods must change.” Craig Groeschel, LifeChurch.tv
“To reach people no one isreaching, you have to dothings that no one is doing.” Craig Groeschel, LifeChurch.tv SOME EXAMPLES ...
MARTIN LUTHERHis translation of the Bible into the language of the people madeit more accessible, causing a tremendous impact on the church.
Excommunicated MARTIN LUTHERHis translation of the Bible into the language of the people madeit more accessible, causing a tremendous impact on the church.
JOHANNES GUTENBERGInventor of the mechanical printing press. His major work, the Gutenberg Bible.
ExiledJOHANNES GUTENBERGInventor of the mechanical printing press. His major work, the Gutenberg Bible.
MODERN DAY EXAMPLEJanis Krums from Sarasota,Florida posts the first photo ofU.S. Airways flight 1549 onTwitter from his iPhone.Thirty-four minutes after Janisposted his photo, MSNBCinterviewed him live on TV as
MODERN DAY EXAMPLE The Man With the Golden Voice,Ted Williams’ online video goes viral.
Our membership is older Ministry doesn’t happen online It’s too expensive Our members I’m already prefer to receive Too many working two print resources members are full-time jobs on dial-up We like We don’t have things the enough staff way they are WHAT ARE THE EXCUSES?
USER-CENTERED DESIGNA design process in which the needs,wants and limitations of the Web userand organization are given extensive attention at each stage of
THE BENEFITSBased upon and informed by research;A focus on user needs leads to more effectivewebsites;Helps unify decision-makers with diverseopinions;It’s cost-effective: minimize the risk of having tofix poor design decisions.
USER-CENTERED DESIGN PROCESSDiscovery: Gather research needed to
STEPS OF DISCOVERYStakeholder interviewsUser interviews (see handout)
STEPS OF DISCOVERYStakeholders: Users: Pastors New members Church staff Parents of young families Committee leaders Singles
USER-CENTERED DESIGN PROCESSAnalysis: choose best technology
STEPS OF ANALYSISGather technical requirementsReview what you can afford!Research solutions and interview vendorsDetermine optimal Web platform/software
USER-CENTERED DESIGN PROCESS Strategy: The architecture & designprinciples of your new website are created.
STEPS OF STRATEGYDevelop personas and scenarios of usersContent needs analysis (card sort)Create site map (example)Create page wireframes (example)
USER-CENTERED DESIGN PROCESSDesign: The visual branding and
STEPS OF DESIGNConduct visual design workshopCreate page comprehensives or “comp”
USER-CENTERED DESIGN PROCESS Build: Implement design
STEPS OF BUILDPage comps are implementedContent, media and images are populatedSite is launched
KEEP IN MINDDevelop in phases;Hire local talent;Soft launch is the only way to go;Start planning for phase 2 before site launch;Don’t stop researching the needs of youraudience.