MySpace MySpace filled the niche in the social networking community by giving users more freedom. Compared to the social networks around at the time MySpace had only two degrees of separation, while the next closest had four. MySpace added new features to further differentiate itself from the competition. These features include things such as blogs, online mobile, online video, and AIM. They also allowed users to customize their profile.
News Corp bought over MySpace, because the audience they needed to reach were concurrent.
This was a profitable acquisition for News Corp and they generated enough cash flow to cover two thirds of their acquisitions.
News feed was a vital addition to the Facebook community-
Helped friends stay connected
Helped market use of applications such as games, quizzes and video and picture sharing
immediate and real time access
More appealing to the eyes
less cluttered than Myspace
Easier to navigate
What is OpenSocial?
A new way to share
Open source for third party developers
What can OpenSocial do for MySpace?
Allow MySpace to be competitive with Facebook
Syncs with other social networks
Enhances what is already there
OpenSocial vs. Facebook
Facebook is a closed network that is coded in its own programming language.
Developers who want to create an application for Facebook must use Facebooks programming language.
Makes it difficult to provide applications for other social networks
Open Social will be able to provide many web applications because of open APIs.
Write once, use anywhere.
OpenSocial has a market potential for 250 million user, compared to Facebooks 64 million active users.
Facebook currently offers a large number of applications and programs
Time constraints – quicker than starting a specialized platform for Myspace
Cost effective- cheaper than producing a specialized platform
Encourages ease with mergers of different sites who use Google Open Social