MySpace MySpace filled the niche in the social networking community by giving users more freedom. Compared to the social networks around at the time MySpace had only two degrees of separation, while the next closest had four. MySpace added new features to further differentiate itself from the competition. These features include things such as blogs, online mobile, online video, and AIM. They also allowed users to customize their profile.
News Corp bought over MySpace, because the audience they needed to reach were concurrent.
This was a profitable acquisition for News Corp and they generated enough cash flow to cover two thirds of their acquisitions.
News feed was a vital addition to the Facebook community-
Helped friends stay connected
Helped market use of applications such as games, quizzes and video and picture sharing