International SEO<br />CEO Summit<br />
Table of Contents<br /><ul><li> Introduction
 How Geolocation Works
 Language and Translation
 Linking Issues</li></ul>June 2008<br />2<br />Copyright 2008 McAnerin International Inc.<br />
McAnerin International Inc is a search marketing company specializing in international SEO<br />June 2008<br />3<br />Copy...
Internationalization<br />Domain   Language   Culture   Geolocation<br />June 2008<br />4<br />Copyright 2008 McAnerin Int...
Geolocation<br />Identification of a webpage as<br />belonging to or being relevant for a particular country.<br /><ul><li...
IP Address
Link Analysis</li></ul>June 2008<br />5<br />Copyright 2008 McAnerin International Inc.<br />
Geolocation<br />www.domain.com<br />domain.com<br />www.domain.ca<br />Default.html<br />June 2008<br />6<br />Copyright ...
Geolocation<br />www.domain.com<br />domain.com<br />www.domain.ca<br />Default.html<br />June 2008<br />7<br />Copyright ...
Geolocation<br />www.domain.com<br />domain.com<br />www.domain.ca<br />Default.html<br />June 2008<br />8<br />Copyright ...
Geolocation<br />www.domain.com<br />domain.com<br />Geolocation of WebsiteBased on ccTLD (.ca)<br />www.domain.ca<br />De...
Geolocation<br />www.domain.com<br />domain.com<br />www.domain.ca<br />Default.html<br />?<br />June 2008<br />10<br />Co...
Geolocation<br />www.domain.com<br />204.156.44.132<br />domain.com<br />204.156.44.132<br />Geolocation of WebsiteBased o...
Geolocation<br />www.domain.com<br />domain.com<br />www.domain.ca<br />Default.html<br />?<br />June 2008<br />12<br />Co...
Geolocation<br />Display URL Tactic<br />www.domain.ca<br />?<br />www.domain.com<br />June 2008<br />13<br />Copyright 20...
Geolocation<br />Display URL<br />www.domain.ca<br />10 Links<br />.ca<br />www.domain.com<br />5 Links<br />June 2008<br ...
Geolocation<br />Display URL<br />www.domain.ca<br />5 Links<br />.com<br />www.domain.com<br />10 Links<br />June 2008<br...
Geolocation<br />Display URL<br />www.domain.ca<br />5 Links<br />.com<br />www.domain.com<br />10 Links<br />June 2008<br...
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International seo sms india 2011

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Slides presented at SMS India 2011 in Bangalore. The title font didn't upload properly - I'll fix on later presentations.

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International seo sms india 2011

  1. 1. International SEO<br />CEO Summit<br />
  2. 2. Table of Contents<br /><ul><li> Introduction
  3. 3. How Geolocation Works
  4. 4. Language and Translation
  5. 5. Linking Issues</li></ul>June 2008<br />2<br />Copyright 2008 McAnerin International Inc.<br />
  6. 6. McAnerin International Inc is a search marketing company specializing in international SEO<br />June 2008<br />3<br />Copyright 2008 McAnerin International Inc.<br />
  7. 7. Internationalization<br />Domain Language Culture Geolocation<br />June 2008<br />4<br />Copyright 2008 McAnerin International Inc.<br />
  8. 8. Geolocation<br />Identification of a webpage as<br />belonging to or being relevant for a particular country.<br /><ul><li>Country Code Top Level Domain (ccTLD)(BEST – All Engines) .ca, .cn , .uk, .mx, etc
  9. 9. IP Address
  10. 10. Link Analysis</li></ul>June 2008<br />5<br />Copyright 2008 McAnerin International Inc.<br />
  11. 11. Geolocation<br />www.domain.com<br />domain.com<br />www.domain.ca<br />Default.html<br />June 2008<br />6<br />Copyright 2008 McAnerin International Inc.<br />
  12. 12. Geolocation<br />www.domain.com<br />domain.com<br />www.domain.ca<br />Default.html<br />June 2008<br />7<br />Copyright 2008 McAnerin International Inc.<br />
  13. 13. Geolocation<br />www.domain.com<br />domain.com<br />www.domain.ca<br />Default.html<br />June 2008<br />8<br />Copyright 2008 McAnerin International Inc.<br />
  14. 14. Geolocation<br />www.domain.com<br />domain.com<br />Geolocation of WebsiteBased on ccTLD (.ca)<br />www.domain.ca<br />Default.html<br />June 2008<br />9<br />Copyright 2008 McAnerin International Inc.<br />
  15. 15. Geolocation<br />www.domain.com<br />domain.com<br />www.domain.ca<br />Default.html<br />?<br />June 2008<br />10<br />Copyright 2008 McAnerin International Inc.<br />
  16. 16. Geolocation<br />www.domain.com<br />204.156.44.132<br />domain.com<br />204.156.44.132<br />Geolocation of WebsiteBased on Hosting Location<br />Default.html<br />?<br />June 2008<br />11<br />Copyright 2008 McAnerin International Inc.<br />
  17. 17. Geolocation<br />www.domain.com<br />domain.com<br />www.domain.ca<br />Default.html<br />?<br />June 2008<br />12<br />Copyright 2008 McAnerin International Inc.<br />
  18. 18. Geolocation<br />Display URL Tactic<br />www.domain.ca<br />?<br />www.domain.com<br />June 2008<br />13<br />Copyright 2008 McAnerin International Inc.<br />
  19. 19. Geolocation<br />Display URL<br />www.domain.ca<br />10 Links<br />.ca<br />www.domain.com<br />5 Links<br />June 2008<br />14<br />Copyright 2008 McAnerin International Inc.<br />
  20. 20. Geolocation<br />Display URL<br />www.domain.ca<br />5 Links<br />.com<br />www.domain.com<br />10 Links<br />June 2008<br />15<br />Copyright 2008 McAnerin International Inc.<br />
  21. 21. Geolocation<br />Display URL<br />www.domain.ca<br />5 Links<br />.com<br />www.domain.com<br />10 Links<br />June 2008<br />16<br />Copyright 2008 McAnerin International Inc.<br />
  22. 22. Geolocation<br />Display URL Tactic<br />Key: use a “park”, not a redirect. Response code should be 200OK<br /><ul><li> Since it’s difficult to control IBL’s, use internal linking
  23. 23. Sitemap (or secondary sitemap) recommended
  24. 24. Link normally with .com to pages within navigation, etc
  25. 25. Link to each page once from a geolocation sitemap using ccTLD</li></ul>With only one link using ccTLD to each page,<br />the navigation + IBL links will force the display URL to be the .com<br />June 2008<br />17<br />Copyright 2008 McAnerin International Inc.<br />
  26. 26. Language and Culture<br /><ul><li>Local terms – “football”
  27. 27. Different types of spelling – UK vs US English
  28. 28. Popular culture (sports, media, etc) references
  29. 29. Translation Issue: “Chevy Nova”
  30. 30. Cultural Issue: “Up the Creek”</li></ul>June 2008<br />18<br />Copyright 2008 McAnerin International Inc.<br />
  31. 31. Language: SEED<br />Symantec Expression Equivalency Document<br />OriginalEnglish<br />EnglishSEED<br />ChineseSEED<br />ChineseDocument<br />EN<br />EN<br />EN-ZH<br />ZH<br />June 2008<br />19<br />Copyright 2008 McAnerin International Inc.<br />
  32. 32. Linking Issues<br /><ul><li>Too many links – Big problem with Asian sites
  33. 33. Nofollow, First anchor text counts
  34. 34. Strategic internal linking is excellent way to deal with multiple languages
  35. 35. Language switching:
  36. 36. No Surprises
  37. 37. Clear indication of target
  38. 38. Same page, different language
  39. 39. Different language site</li></ul>June 2008<br />20<br />Copyright 2008 McAnerin International Inc.<br />
  40. 40. Questions?<br />June 2008<br />21<br />Copyright 2008 McAnerin International Inc.<br />

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