International seo sms india 2011
Upcoming SlideShare
Loading in...5
×
 

International seo sms india 2011

on

  • 914 views

Slides presented at SMS India 2011 in Bangalore. The title font didn't upload properly - I'll fix on later presentations.

Slides presented at SMS India 2011 in Bangalore. The title font didn't upload properly - I'll fix on later presentations.

Statistics

Views

Total Views
914
Views on SlideShare
913
Embed Views
1

Actions

Likes
0
Downloads
10
Comments
0

1 Embed 1

http://www.weebly.com 1

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

International seo sms india 2011 International seo sms india 2011 Presentation Transcript

  • International SEO
    CEO Summit
  • Table of Contents
    • Introduction
    • How Geolocation Works
    • Language and Translation
    • Linking Issues
    June 2008
    2
    Copyright 2008 McAnerin International Inc.
  • McAnerin International Inc is a search marketing company specializing in international SEO
    June 2008
    3
    Copyright 2008 McAnerin International Inc.
  • Internationalization
    Domain Language Culture Geolocation
    June 2008
    4
    Copyright 2008 McAnerin International Inc.
  • Geolocation
    Identification of a webpage as
    belonging to or being relevant for a particular country.
    • Country Code Top Level Domain (ccTLD)(BEST – All Engines) .ca, .cn , .uk, .mx, etc
    • IP Address
    • Link Analysis
    June 2008
    5
    Copyright 2008 McAnerin International Inc.
  • Geolocation
    www.domain.com
    domain.com
    www.domain.ca
    Default.html
    June 2008
    6
    Copyright 2008 McAnerin International Inc.
  • Geolocation
    www.domain.com
    domain.com
    www.domain.ca
    Default.html
    June 2008
    7
    Copyright 2008 McAnerin International Inc.
  • Geolocation
    www.domain.com
    domain.com
    www.domain.ca
    Default.html
    June 2008
    8
    Copyright 2008 McAnerin International Inc.
  • Geolocation
    www.domain.com
    domain.com
    Geolocation of WebsiteBased on ccTLD (.ca)
    www.domain.ca
    Default.html
    June 2008
    9
    Copyright 2008 McAnerin International Inc.
  • Geolocation
    www.domain.com
    domain.com
    www.domain.ca
    Default.html
    ?
    June 2008
    10
    Copyright 2008 McAnerin International Inc.
  • Geolocation
    www.domain.com
    204.156.44.132
    domain.com
    204.156.44.132
    Geolocation of WebsiteBased on Hosting Location
    Default.html
    ?
    June 2008
    11
    Copyright 2008 McAnerin International Inc.
  • Geolocation
    www.domain.com
    domain.com
    www.domain.ca
    Default.html
    ?
    June 2008
    12
    Copyright 2008 McAnerin International Inc.
  • Geolocation
    Display URL Tactic
    www.domain.ca
    ?
    www.domain.com
    June 2008
    13
    Copyright 2008 McAnerin International Inc.
  • Geolocation
    Display URL
    www.domain.ca
    10 Links
    .ca
    www.domain.com
    5 Links
    June 2008
    14
    Copyright 2008 McAnerin International Inc.
  • Geolocation
    Display URL
    www.domain.ca
    5 Links
    .com
    www.domain.com
    10 Links
    June 2008
    15
    Copyright 2008 McAnerin International Inc.
  • Geolocation
    Display URL
    www.domain.ca
    5 Links
    .com
    www.domain.com
    10 Links
    June 2008
    16
    Copyright 2008 McAnerin International Inc.
  • Geolocation
    Display URL Tactic
    Key: use a “park”, not a redirect. Response code should be 200OK
    • Since it’s difficult to control IBL’s, use internal linking
    • Sitemap (or secondary sitemap) recommended
    • Link normally with .com to pages within navigation, etc
    • Link to each page once from a geolocation sitemap using ccTLD
    With only one link using ccTLD to each page,
    the navigation + IBL links will force the display URL to be the .com
    June 2008
    17
    Copyright 2008 McAnerin International Inc.
  • Language and Culture
    • Local terms – “football”
    • Different types of spelling – UK vs US English
    • Popular culture (sports, media, etc) references
    • Translation Issue: “Chevy Nova”
    • Cultural Issue: “Up the Creek”
    June 2008
    18
    Copyright 2008 McAnerin International Inc.
  • Language: SEED
    Symantec Expression Equivalency Document
    OriginalEnglish
    EnglishSEED
    ChineseSEED
    ChineseDocument
    EN
    EN
    EN-ZH
    ZH
    June 2008
    19
    Copyright 2008 McAnerin International Inc.
  • Linking Issues
    • Too many links – Big problem with Asian sites
    • Nofollow, First anchor text counts
    • Strategic internal linking is excellent way to deal with multiple languages
    • Language switching:
    • No Surprises
    • Clear indication of target
    • Same page, different language
    • Different language site
    June 2008
    20
    Copyright 2008 McAnerin International Inc.
  • Questions?
    June 2008
    21
    Copyright 2008 McAnerin International Inc.