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Appleseed PPT Presentation Transcript

  • 1. Welcome
  • 2. Social Media Revolution By Erik Qualman | May 5, 2010
  • 3. What is “social networking”
  • 4. What is Web 1.0
  • 5. What is Web 2.0
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  • 9. Use of Social Media by Law Firms
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  • 12. DLA PIPER > Website Homepage
  • 13. DLA PIPER > Facebook
  • 14. DLA PIPER > YouTube
  • 15. BAKER & MCKENZIE > Linkedin
  • 16. TULLY RINCKEY > Twitter
  • 17. ARNOLD & ITKIN, LLP > Facebook
  • 18. ARNOLD & ITKIN, LLP > Twitter
  • 19. Corporate Counsel New Media Engagement Survey: Social media platforms & evolving technologies within the Legal Industry
  • 20. Study Findings
    • Most important factors in choosing counsel :
      • Referrals from trusted sources
      • Credentialing activity (demonstrations of “thought leadership”)
    • Significant new trends in the way that information is disseminated and shared by members of legal community
  • 21. New Media Consumption, Familiarity & Use LinkedIn, blogs, and Wikipedia are most frequently used for professional networking. Facebook, Wikipedia, and YouTube are most frequently used for social networking.
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  • 26. Usage of Social Media by Businesses
  • 27. Web, Email Lead Day-to-Day Ops Outlook: 2011 marketing is new media In terms of day-to-day business, “Outlook: 2011 Marketing,” a survey of B2B and B2C marketers from Multichannel Merchant, found, fundamentally, that new media have superseded the old. Marketing Media, B2B v. B2C February 2011, % of respondents Source: Multichannel Merchant
  • 28. JCB Vision
  • 29. JCB Incorporates Facebook & YouTube:
  • 30. Usage of Social Media by Nonprofits and Politicians
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  • 44. Community-based Organizations The top 100 th of 1% of the wealthiest Americans, now make an average of $27 million per household, according to Mother Jones analysis. In contrast, the average income for the bottom 90% of the US population is $31,244 Top 10 Community-based Organizations by U.S. Market Share of Visits (%), Jan. & Feb. 2011 Source: Experian Hitwise January 2011 February 2011
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  • 49. Should Appleseed use social media?
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