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Appleseed PPT Appleseed PPT Presentation Transcript

  • Welcome
  • Social Media Revolution By Erik Qualman | May 5, 2010
  • What is “social networking”
  • What is Web 1.0
  • What is Web 2.0
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  • Use of Social Media by Law Firms
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  • DLA PIPER > Website Homepage
  • DLA PIPER > Facebook
  • DLA PIPER > YouTube
  • BAKER & MCKENZIE > Linkedin
  • TULLY RINCKEY > Twitter
  • ARNOLD & ITKIN, LLP > Facebook
  • ARNOLD & ITKIN, LLP > Twitter
  • Corporate Counsel New Media Engagement Survey: Social media platforms & evolving technologies within the Legal Industry
  • Study Findings
    • Most important factors in choosing counsel :
      • Referrals from trusted sources
      • Credentialing activity (demonstrations of “thought leadership”)
    • Significant new trends in the way that information is disseminated and shared by members of legal community
  • New Media Consumption, Familiarity & Use LinkedIn, blogs, and Wikipedia are most frequently used for professional networking. Facebook, Wikipedia, and YouTube are most frequently used for social networking.
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  • Usage of Social Media by Businesses
  • Web, Email Lead Day-to-Day Ops Outlook: 2011 marketing is new media In terms of day-to-day business, “Outlook: 2011 Marketing,” a survey of B2B and B2C marketers from Multichannel Merchant, found, fundamentally, that new media have superseded the old. Marketing Media, B2B v. B2C February 2011, % of respondents Source: Multichannel Merchant
  • JCB Vision
  • JCB Incorporates Facebook & YouTube:
  • Usage of Social Media by Nonprofits and Politicians
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  • Community-based Organizations The top 100 th of 1% of the wealthiest Americans, now make an average of $27 million per household, according to Mother Jones analysis. In contrast, the average income for the bottom 90% of the US population is $31,244 Top 10 Community-based Organizations by U.S. Market Share of Visits (%), Jan. & Feb. 2011 Source: Experian Hitwise January 2011 February 2011
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  • Should Appleseed use social media?
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