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How DocZone is helping Unica Corporation to achieve new production milestones and single-source publishing
 

How DocZone is helping Unica Corporation to achieve new production milestones and single-source publishing

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Unica selected DocZone for authoring, managing, translating, and publishing DITA content. Unica used XML/DITA during content production and needed an efficient, scalable solution to facilitate ...

Unica selected DocZone for authoring, managing, translating, and publishing DITA content. Unica used XML/DITA during content production and needed an efficient, scalable solution to facilitate productivity and adherence to these standards.

In this presentation, Mark Hoeber, Unica’s senior manager of technical documentation, illustrates the:

* business challenges that led Unica to select DocZone
* process that Unica followed to implement the DocZone DITA-based environment
* details of the first production run through with DocZone
* metrics that show the impact DocZone made to Unica's environment: increased content re-use, reduced localization costs, faster time-to-market, and higher productivity

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    How DocZone is helping Unica Corporation to achieve new production milestones and single-source publishing How DocZone is helping Unica Corporation to achieve new production milestones and single-source publishing Presentation Transcript

    • May 12, 2010 How DocZone is helping Unica Corporation achieve new production milestones and single- source publishing ©2009 Really Strategies, Inc. | www.rsuitecms.com
    • Webinar Agenda  Welcome  Overview  Introductions  Q&A 2 ©2010 Really Strategies, Inc. | www.reallysi.com Confidential
    • Who is Really Strategies?  Founded: 2000  Consulting Services to Publishers 2007, 2009  Specialists in XML-based Content Management Solutions  Project/Program Management  Workflow Analysis and Reengineering 2004 - 2009  Content and Metadata Modeling  Technology Assessment and Roadmaps  Much more… 2006, 2007, 2008  RSuite CMS – A Content Management System for Publishers  DocZone – The first SaaS XML Content Management 2007, 2009 System 2004, 2005, 2007 3 ©2010 Really Strategies, Inc. | www.reallysi.com Confidential
    • ONLINE POLL… 4 ©2010 Really Strategies, Inc. | www.reallysi.com Confidential
    • Serving over 100 companies STM Educational Media Tech Pubs 5 ©2010 Really Strategies, Inc. | www.reallysi.com Confidential
    • Webinar Presenters  Mark Hoeber Sr. Manager, Technical Documentation 6 ©2010 Really Strategies, Inc. | www.reallysi.com Confidential
    • Unica’s Adoption of DocZone Mark Hoeber, Sr. Manager, Technical Documentation ©2010 Really Strategies, Inc. | www.reallysi.com Confidential
    • About Unica  Leading provider of enterprise and on demand marketing management solutions  Interactive Marketing  Customer and Web Analytics  Cross-channel Campaign Management  Integrated Marketing Operations  1000+ customers around the world 8 Confidential ©2010 Really Strategies, Inc. | www.reallysi.com Confidential
    • Unica Technical Documentation  Content in XML/DITA  Move to DITA pre-dated DocZone adoption  Uploaded existing DITA content in DocZone with a few changes  Move to a more “restrictive” schema in DocZone; the right thing to do, but presented challenges  Switched from Maps to Bookmaps 9 Confidential ©2010 Really Strategies, Inc. | www.reallysi.com Confidential
    • Unica Technical Documentation  Current documentation deliverables  PDF  HTML  Single pages  HTML-based Help; frameset, context-sensitive  8 languages Confidential ©2010 Really Strategies, Inc. | www.reallysi.com Confidential
    • Content Delivery  Content through hosted service  In the “cloud”  Linked to from products  Updated, enhanced independently of software 11 Confidential ©2010 Really Strategies, Inc. | www.reallysi.com Confidential
    • Content Delivery  Concurrent multiple version, language support  Users directed to appropriate content  Much content duplicated in cloud, but not in source  Management of versions of source in DocZone is critical  Snapshots taken of all delivered content  Branches for released content edited separately  Merge content changes forwards/backwards Confidential ©2010 Really Strategies, Inc. | www.reallysi.com Confidential
    • DocZone Implementation ©2010 Really Strategies, Inc. | www.reallysi.com Confidential
    • Content Formats  DITA topics  Concepts  Tasks  References  Bookmaps  Multiple editing interfaces  XMLSpy preferred for speed 14 Confidential ©2010 Really Strategies, Inc. | www.reallysi.com Confidential
    • Publishing  DITA  FO  PDF (Legacy)  DITA  Simplified XML  Topleaf  PDF  DITA  HTML  DITA  (Leave DocZone) WebWorks  Help Hardcopy D E L Transformation I Web V E Transform to PDF, R HTML, custom formats Y Help Files 15 Confidential ©2010 Really Strategies, Inc. | www.reallysi.com Confidential
    • Publishing  Multi-layer conditional publishing  Product condition: e.g., Print different product name depending on publication  Platform: e.g., Same publication, different output for different operating systems  XSL management a challenge Confidential ©2010 Really Strategies, Inc. | www.reallysi.com Confidential
    • Goals with DocZone ©2010 Really Strategies, Inc. | www.reallysi.com Confidential
    • Goal 1  Content Reuse  Reduce the maintenance nightmare  Speed up creating new publications  Stop reinventing the wheel 18 Confidential ©2010 Really Strategies, Inc. | www.reallysi.com Confidential
    • Goal 2  Streamlined Publishing  Moving publishing off the desktop to a centralized, consistent, multi-format system that takes authors a single-click to use  Remove burden of formatting from authors 19 Confidential ©2010 Really Strategies, Inc. | www.reallysi.com Confidential
    • Goal 3  Ease of Translation Guten Tag  Streamline translation tasks and publication  Reduce overhead costs  Provide greater visibility into translation needs 20 Confidential ©2010 Really Strategies, Inc. | www.reallysi.com Confidential
    • Measuring Success ©2010 Really Strategies, Inc. | www.reallysi.com Confidential
    • Content Reuse  No good formula for measuring  How often should you reuse topics vs. how often you appropriately do?  But this is qualitative 22 Confidential ©2010 Really Strategies, Inc. | www.reallysi.com Confidential
    • Content Reuse  Our Results: Many topics used in multiple contexts.  Biggest gains:  Installation content  Content for solutions repackaged for different markets Confidential ©2010 Really Strategies, Inc. | www.reallysi.com Confidential
    • Streamlined Publishing  How quickly can we assemble new publication from existing assets for new context?  Results: Hours vs. Days  No time spent in formatting documents  Results: Time saved, presentation lower priority 24 Confidential ©2010 Really Strategies, Inc. | www.reallysi.com Confidential
    • Ease of Translation  How quickly and easily can we translate content?  No error-prone file management  Management overhead still large because needs differ across projects  Cost savings  Reduced cost/publication largely through reuse 25 Confidential ©2010 Really Strategies, Inc. | www.reallysi.com Confidential
    • Results  Able to cover rapid growth of product offerings  75+ Publications, 2-3 active versions each   10,000+ topics First simultaneous 5-language release in March 2010 $  Big strategic win in markets that demand immediate localization 26 Confidential ©2010 Really Strategies, Inc. | www.reallysi.com Confidential
    • Strategy Lessons ©2010 Really Strategies, Inc. | www.reallysi.com Confidential
    • Complement Business Strategy  Move towards solution selling = prioritize reuse  International expansion = simplify translation  Focus on top line, not bottom  “Productivity” alone won’t suffice  Tie goals to company’s growth plan 28 Confidential ©2010 Really Strategies, Inc. | www.reallysi.com Confidential
    • Culture of Content Management  Content Management isn’t just technology  Challenges more cultural than technical  Buy technical improvements  Lead cultural change 29 Confidential ©2010 Really Strategies, Inc. | www.reallysi.com Confidential
    • Culture of Content Management  Across team, different approaches, attitudes towards adoption  Need to address all views  In a mid-size team, no writer “owns” a document  No single point of control  Collaborate and compromise  E.g., modify a topic so it works for everyone instead of creating a new one that’s 80% the same Confidential ©2010 Really Strategies, Inc. | www.reallysi.com Confidential
    • Culture of Content Management  Teamwork more important than before  Silos will negate benefits  Spend 2x more on team training than on technical training  If you need more technical training, revisit implementation Confidential ©2010 Really Strategies, Inc. | www.reallysi.com Confidential
    • Content Management Choices  Own vs. Outsource  Even with outsourcing, you need in-house expertise  Features vs. Simplicity  How complicated of a workflow do you need, and what’s the minimum you could work with? 32 Confidential ©2010 Really Strategies, Inc. | www.reallysi.com Confidential
    • Content Management Choices  Specificity vs. Flexibility  How precise does your DITA extension need to be? Or do you need it at all?  Savings vs. Growth  Do you need to save $$ today, or grow tomorrow? Confidential ©2010 Really Strategies, Inc. | www.reallysi.com Confidential
    • Questions  Thank you Mark Hoeber (mhoeber@unica.com) 34 Confidential ©2010 Really Strategies, Inc. | www.reallysi.com Confidential
    • Upcoming Webinars Content Goes In, Products Come Out: End-to- End Publishing with RSuite, eXtyles, and Typefi June 23, 2010 | 2:00 to 3:00 PM EST More Information: www.reallysi.com/webinars Confidential ©2010 Really Strategies, Inc. | www.reallysi.com Confidential