Start > Automate > Create | Book Publishing in the Cloud
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  • 1. September 22, 2010 Start - Automate - Create! Book publishing in the cloud ©2009 Really Strategies, Inc. | www.rsuitecms.com
  • 2. Webinar Agenda  Welcome  Overview  Introductions  Case study  Q&A 2 ©2010 Really Strategies, Inc. | www.reallysi.com Confidential
  • 3. Who is Really Strategies?  Founded: 2000  Consulting Services to Publishers 2007, 2009  Specialists in XML-based Content Management Solutions  Project/Program Management  Workflow Analysis and Reengineering 2004 - 2009  Content and Metadata Modeling  Technology Assessment and Roadmaps  Much more… 2006, 2007, 2008  DocZone – The first SaaS XML Content Management System  RSuite CMS – A Content Management System for 2007, 2009 Publishers 2004, 2005, 2007 3 ©2010 Really Strategies, Inc. | www.reallysi.com Confidential
  • 4. Serving over 100 companies STM Educational Media Tech Pubs 4 ©2010 Really Strategies, Inc. | www.reallysi.com Confidential
  • 5. Webinar Presenters Stephen Driver Vice President of Production Services, Rowman & Littlefield Publishing Group Dan Dube Senior VP Sales and Marketing, Really Strategies, Inc. 5 ©2010 Really Strategies, Inc. | www.reallysi.com Confidential
  • 6. ONLINE POLL… 6 ©2010 Really Strategies, Inc. | www.reallysi.com Confidential
  • 7. Book Publishing in the Cloud Challenges Facing the Book Publishing Industry in 2010 ©2010 Really Strategies, Inc. | www.reallysi.com Confidential
  • 8. Challenge #1: Expense Reduction  In the last decade, the book publishing industry has significantly changed  Amazon, Google Books, and other online booksellers provide exciting new distribution channels...  ...but also bring downward price pressure  Typical cost cutting measure: Offshore composition ©2010 Really Strategies, Inc. | www.reallysi.com Confidential
  • 9. The False Economy of Offshore Composition ©2010 Really Strategies, Inc. | www.reallysi.com Confidential
  • 10. Hidden Expenses of Offshoring  Inconsistent quality = additional staff review  Extra correction cycles = additional cost + delay  Long turnaround time for proofs  Extra charges for alternative delivery formats (EPUB and/or XML) ©2010 Really Strategies, Inc. | www.reallysi.com Confidential
  • 11. Challenge #2: Rise of the e-Book  E-reader devices have exploded since the introduction of the Amazon Kindle  2010: iPad sold millions of units in first 90 days  Challenge: Sell e-books at a competitive price and still make a reasonable profit “One million iPads in 28 days – that's less than half of the 74 days it took to achieve this milestone with iPhone.” --- Steve Jobs, Apple CEO ©2010 Really Strategies, Inc. | www.reallysi.com Confidential
  • 12. 3 Key Strategies to Face These Challenges ©2010 Really Strategies, Inc. | www.reallysi.com Confidential
  • 13. 3 Key Strategies • Improve composition turnaround time and quality with automated publishing tools ©2010 Really Strategies, Inc. | www.reallysi.com Confidential
  • 14. Automated Composition  Speed and quality are critical success factors  Offshore composition  Days or weeks for return of PDF proofs  Multiple iterations  Quality issues  Automated composition  PDF proofs in seconds/minutes  Consistent quality and predictable results ©2010 Really Strategies, Inc. | www.reallysi.com Confidential
  • 15. 3 Key Strategies • Improve composition turnaround time and quality with automated publishing tools • Integrate XML early in the production process ©2010 Really Strategies, Inc. | www.reallysi.com Confidential
  • 16. Integrate XML early in production cycle  XML is a format-neutral standard that can drive “push button publishing” ©2010 Really Strategies, Inc. | www.reallysi.com Confidential
  • 17. 3 Key Strategies • Improve composition turnaround time and quality with automated publishing tools • Integrate XML early in the production process • Get your head in the cloud ©2010 Really Strategies, Inc. | www.reallysi.com Confidential
  • 18. Cloud solutions: Affordable, integrated, secure! ©2010 Really Strategies, Inc. | www.reallysi.com Confidential
  • 19. Case Study Rowman and Littlefield Publishing Group / National Book Network ©2010 Really Strategies, Inc. | www.reallysi.com Confidential
  • 20. Background  Leading book publisher (social sciences/humanities)  Key issues:  Offshore composition vendor required weeks to generate first PDF proofs  Multiple corrections cycles  No easy way to support other output formats (EPUB)  Book revisions required “fresh start”  Business processes were manually tracked (no workflow automation) ©2010 Really Strategies, Inc. | www.reallysi.com Confidential
  • 21. Solution: DocZone  Cloud-based automated production environment  Includes:  Ingestion of Word manuscripts  Automated conversion of Word to XML  Browser-based editorial review and corrections  Check-in/check-out  Version control  Automated editorial/production workflow  Language translation tools  Automatic index generation  Fully automated composition (PDF, EPUB, HTML) ©2010 Really Strategies, Inc. | www.reallysi.com Confidential
  • 22. Results (so far)  Dramatic reduction in time to first PDF proofs  Shorter production schedule  Automatic EPUB output  Authors, contributors, and staff did not change existing processes in order to use new system! ©2010 Really Strategies, Inc. | www.reallysi.com Confidential
  • 23. MS-Word Manuscript Tagging: Before ©2010 Really Strategies, Inc. | www.reallysi.com Confidential
  • 24. MS-Word Manuscript Tagging: Before...and After ©2010 Really Strategies, Inc. | www.reallysi.com Confidential
  • 25. Browser-based Corrections ©2010 Really Strategies, Inc. | www.reallysi.com Confidential
  • 26. Preparing to Publish ©2010 Really Strategies, Inc. | www.reallysi.com Confidential
  • 27. Our first book – gone to press ©2010 Really Strategies, Inc. | www.reallysi.com Confidential
  • 28. Questions ©2010 Really Strategies, Inc. | www.reallysi.com Confidential
  • 29. Upcoming Webinars “It’s not rocket science!” Applying CMS and semantic enrichment to transform book publishing September 29, 2010 | 2:00 to 3:00 PM EST More Information: www.reallysi.com/webinars 29 ©2010 Really Strategies, Inc. | www.reallysi.com Confidential