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September 22, 2010




                                                       Start - Automate - Create!
                 ...
Webinar Agenda

       Welcome
       Overview
       Introductions
       Case study
       Q&A



                 ...
Who is Really Strategies?
                    Founded: 2000
                    Consulting Services to Publishers
      ...
Serving over 100 companies
                          STM                      Educational       Media   Tech Pubs




    ...
Webinar Presenters


        Stephen Driver
        Vice President of Production Services,
        Rowman & Littlefield P...
ONLINE POLL…

                                                   6

©2010 Really Strategies, Inc. | www.reallysi.com      ...
Book Publishing in the Cloud
         Challenges Facing the
         Book Publishing Industry in 2010




©2010 Really Str...
Challenge #1: Expense Reduction
          In the last decade, the book publishing industry
           has significantly c...
The False Economy of Offshore Composition




©2010 Really Strategies, Inc. | www.reallysi.com   Confidential
Hidden Expenses of Offshoring

       Inconsistent quality = additional staff review
       Extra correction cycles = ad...
Challenge #2: Rise of the e-Book

       E-reader devices have exploded since the
        introduction of the Amazon Kind...
3 Key Strategies to
                                                   Face These Challenges




©2010 Really Strategies, ...
3 Key Strategies

  • Improve composition turnaround time and
    quality with automated publishing tools




©2010 Really...
Automated Composition
       Speed and quality are critical success factors
       Offshore composition
            Day...
3 Key Strategies

  • Improve composition turnaround time and
    quality with automated publishing tools

  • Integrate X...
Integrate XML early in production cycle

       XML is a format-neutral standard that can drive
        “push button publ...
3 Key Strategies

  • Improve composition turnaround time and
    quality with automated publishing tools

  • Integrate X...
Cloud solutions:
  Affordable, integrated, secure!




©2010 Really Strategies, Inc. | www.reallysi.com   Confidential
Case Study




               Rowman and Littlefield Publishing Group /
                      National Book Network




©2...
Background
   Leading book publisher (social sciences/humanities)
   Key issues:
           Offshore composition vendor...
Solution: DocZone

       Cloud-based automated production environment
       Includes:
               Ingestion of Wor...
Results (so far)

       Dramatic reduction in time to first PDF proofs
       Shorter production schedule
       Autom...
MS-Word Manuscript Tagging:
  Before




©2010 Really Strategies, Inc. | www.reallysi.com   Confidential
MS-Word Manuscript Tagging:
  Before...and After




©2010 Really Strategies, Inc. | www.reallysi.com   Confidential
Browser-based Corrections




©2010 Really Strategies, Inc. | www.reallysi.com   Confidential
Preparing to Publish




©2010 Really Strategies, Inc. | www.reallysi.com   Confidential
Our first book – gone to press




©2010 Really Strategies, Inc. | www.reallysi.com   Confidential
Questions




©2010 Really Strategies, Inc. | www.reallysi.com       Confidential
Upcoming Webinars

       “It’s not rocket science!” Applying CMS and
           semantic enrichment to transform book
   ...
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Transcript of "Start > Automate > Create | Book Publishing in the Cloud"

  1. 1. September 22, 2010 Start - Automate - Create! Book publishing in the cloud ©2009 Really Strategies, Inc. | www.rsuitecms.com
  2. 2. Webinar Agenda  Welcome  Overview  Introductions  Case study  Q&A 2 ©2010 Really Strategies, Inc. | www.reallysi.com Confidential
  3. 3. Who is Really Strategies?  Founded: 2000  Consulting Services to Publishers 2007, 2009  Specialists in XML-based Content Management Solutions  Project/Program Management  Workflow Analysis and Reengineering 2004 - 2009  Content and Metadata Modeling  Technology Assessment and Roadmaps  Much more… 2006, 2007, 2008  DocZone – The first SaaS XML Content Management System  RSuite CMS – A Content Management System for 2007, 2009 Publishers 2004, 2005, 2007 3 ©2010 Really Strategies, Inc. | www.reallysi.com Confidential
  4. 4. Serving over 100 companies STM Educational Media Tech Pubs 4 ©2010 Really Strategies, Inc. | www.reallysi.com Confidential
  5. 5. Webinar Presenters Stephen Driver Vice President of Production Services, Rowman & Littlefield Publishing Group Dan Dube Senior VP Sales and Marketing, Really Strategies, Inc. 5 ©2010 Really Strategies, Inc. | www.reallysi.com Confidential
  6. 6. ONLINE POLL… 6 ©2010 Really Strategies, Inc. | www.reallysi.com Confidential
  7. 7. Book Publishing in the Cloud Challenges Facing the Book Publishing Industry in 2010 ©2010 Really Strategies, Inc. | www.reallysi.com Confidential
  8. 8. Challenge #1: Expense Reduction  In the last decade, the book publishing industry has significantly changed  Amazon, Google Books, and other online booksellers provide exciting new distribution channels...  ...but also bring downward price pressure  Typical cost cutting measure: Offshore composition ©2010 Really Strategies, Inc. | www.reallysi.com Confidential
  9. 9. The False Economy of Offshore Composition ©2010 Really Strategies, Inc. | www.reallysi.com Confidential
  10. 10. Hidden Expenses of Offshoring  Inconsistent quality = additional staff review  Extra correction cycles = additional cost + delay  Long turnaround time for proofs  Extra charges for alternative delivery formats (EPUB and/or XML) ©2010 Really Strategies, Inc. | www.reallysi.com Confidential
  11. 11. Challenge #2: Rise of the e-Book  E-reader devices have exploded since the introduction of the Amazon Kindle  2010: iPad sold millions of units in first 90 days  Challenge: Sell e-books at a competitive price and still make a reasonable profit “One million iPads in 28 days – that's less than half of the 74 days it took to achieve this milestone with iPhone.” --- Steve Jobs, Apple CEO ©2010 Really Strategies, Inc. | www.reallysi.com Confidential
  12. 12. 3 Key Strategies to Face These Challenges ©2010 Really Strategies, Inc. | www.reallysi.com Confidential
  13. 13. 3 Key Strategies • Improve composition turnaround time and quality with automated publishing tools ©2010 Really Strategies, Inc. | www.reallysi.com Confidential
  14. 14. Automated Composition  Speed and quality are critical success factors  Offshore composition  Days or weeks for return of PDF proofs  Multiple iterations  Quality issues  Automated composition  PDF proofs in seconds/minutes  Consistent quality and predictable results ©2010 Really Strategies, Inc. | www.reallysi.com Confidential
  15. 15. 3 Key Strategies • Improve composition turnaround time and quality with automated publishing tools • Integrate XML early in the production process ©2010 Really Strategies, Inc. | www.reallysi.com Confidential
  16. 16. Integrate XML early in production cycle  XML is a format-neutral standard that can drive “push button publishing” ©2010 Really Strategies, Inc. | www.reallysi.com Confidential
  17. 17. 3 Key Strategies • Improve composition turnaround time and quality with automated publishing tools • Integrate XML early in the production process • Get your head in the cloud ©2010 Really Strategies, Inc. | www.reallysi.com Confidential
  18. 18. Cloud solutions: Affordable, integrated, secure! ©2010 Really Strategies, Inc. | www.reallysi.com Confidential
  19. 19. Case Study Rowman and Littlefield Publishing Group / National Book Network ©2010 Really Strategies, Inc. | www.reallysi.com Confidential
  20. 20. Background  Leading book publisher (social sciences/humanities)  Key issues:  Offshore composition vendor required weeks to generate first PDF proofs  Multiple corrections cycles  No easy way to support other output formats (EPUB)  Book revisions required “fresh start”  Business processes were manually tracked (no workflow automation) ©2010 Really Strategies, Inc. | www.reallysi.com Confidential
  21. 21. Solution: DocZone  Cloud-based automated production environment  Includes:  Ingestion of Word manuscripts  Automated conversion of Word to XML  Browser-based editorial review and corrections  Check-in/check-out  Version control  Automated editorial/production workflow  Language translation tools  Automatic index generation  Fully automated composition (PDF, EPUB, HTML) ©2010 Really Strategies, Inc. | www.reallysi.com Confidential
  22. 22. Results (so far)  Dramatic reduction in time to first PDF proofs  Shorter production schedule  Automatic EPUB output  Authors, contributors, and staff did not change existing processes in order to use new system! ©2010 Really Strategies, Inc. | www.reallysi.com Confidential
  23. 23. MS-Word Manuscript Tagging: Before ©2010 Really Strategies, Inc. | www.reallysi.com Confidential
  24. 24. MS-Word Manuscript Tagging: Before...and After ©2010 Really Strategies, Inc. | www.reallysi.com Confidential
  25. 25. Browser-based Corrections ©2010 Really Strategies, Inc. | www.reallysi.com Confidential
  26. 26. Preparing to Publish ©2010 Really Strategies, Inc. | www.reallysi.com Confidential
  27. 27. Our first book – gone to press ©2010 Really Strategies, Inc. | www.reallysi.com Confidential
  28. 28. Questions ©2010 Really Strategies, Inc. | www.reallysi.com Confidential
  29. 29. Upcoming Webinars “It’s not rocket science!” Applying CMS and semantic enrichment to transform book publishing September 29, 2010 | 2:00 to 3:00 PM EST More Information: www.reallysi.com/webinars 29 ©2010 Really Strategies, Inc. | www.reallysi.com Confidential
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