How to Make the Business Case for a CMS in Your Organization
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How to Make the Business Case for a CMS in Your Organization

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Publishers understand that content management is a pivotal piece in today's publishing environment. Yet budgeting for a CMS initiative can quickly scale to the point where executives question why they ...

Publishers understand that content management is a pivotal piece in today's publishing environment. Yet budgeting for a CMS initiative can quickly scale to the point where executives question why they should stray from the status quo. In this free webinar, Barry Bealer, CEO of Really Strategies, will lead a panel of publishing professionals who will discuss how they made their business case and got executive buy-in for content management in their organizations.

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    How to Make the Business Case for a CMS in Your Organization How to Make the Business Case for a CMS in Your Organization Presentation Transcript

    • How to Make the Business Case for a CMS in Your Organization February 17, 2010 ©2009 Really Strategies, Inc. | www.rsuitecms.com
    • Webinar Agenda  Welcome, Overview, Introductions  Customer Case Studies  Best Practices Wrap-up  Online Poll  Q&A 2 ©2010 Really Strategies, Inc. | www.reallysi.com Confidential
    • Who is Really Strategies?  Founded: 2000  Consulting Services to Publishers 2007, 2009  Specialists in XML-based Content Management Solutions  Project/Program Management  Workflow Analysis and Reengineering 2004 - 2009  Content and Metadata Modeling  Technology Assessment and Roadmaps  Much more… 2006, 2007, 2008  RSuite CMS – A Content Management System for Publishers  DocZone – The first SaaS XML Content Management 2007, 2009 System 2004, 2005, 2007 3 ©2010 Really Strategies, Inc. | www.reallysi.com Confidential
    • Serving over 100 companies STM Educational Media Tech Pubs 4 ©2010 Really Strategies, Inc. | www.reallysi.com Confidential
    • Webinar Overview  How to Make the Business Case for a CMS in Your Organization  Online Poll: What is your biggest roadblock to purchasing a CMS?  Internal IT wants to develop their own CMS  Internal IT mandates solutions/tools  Overall cost to implement  No clear ROI  Too many technology choices 5 ©2010 Really Strategies, Inc. | www.reallysi.com Confidential
    • Online Poll: What is your biggest roadblock to purchasing a CMS? 6 ©2010 Really Strategies, Inc. | www.reallysi.com Confidential
    • Webinar Presenters  Anthony Barrera, Head of Internal Systems Development  Allison Risko Vice President, Learning Services  Mark Hoeber Sr. Manager, Technical Documentation 7 ©2010 Really Strategies, Inc. | www.reallysi.com Confidential
    •  Background  Nature Publishing Group (NPG) is a publisher of high impact scientific and medical information in print and online.  NPG publishes journals, online databases, and services across the life, physical, chemical and applied sciences and clinical medicine. 8 ©2010 Really Strategies, Inc. | www.reallysi.com Confidential
    •  CMS Business Goals  Consolidate multiple content-centric solutions  Leverage investment in MarkLogic Server  Apply automation wherever possible  Leverage investment in existing tools  Reduce resource requirements 9 ©2010 Really Strategies, Inc. | www.reallysi.com Confidential
    •  Measuring ROI  Need to have a more automated process for online posting of journal content  Oldworkflow required 27 points of human intervention  New RSuite managed workflow requires only eight (8)  160 Journals + fewer manual steps = improved quality 10 ©2010 Really Strategies, Inc. | www.reallysi.com Confidential
    •  Lessons Learned  Selling the idea of a CMS to Sr. Staff  Greatly reduce time to produce online content  Each person could take on more responsibilities  Less chance for error with automation  Efficiencies introduced will allow for the reallocation of resources  Future dividends realized from this investment  Faster rollout due to component reuse  Adding more journals won’t necessarily require adding personnel 11 ©2010 Really Strategies, Inc. | www.reallysi.com Confidential
    •  Best Practices  Using Agile techniques allowed us to adapt to changes in business requirements  Identify problems early on  Identify gaps in the business processes  Ensure all environments are thoroughly tested  Having a dedicated focused team  Develop solutions more quickly ©2010 Really Strategies, Inc. | www.reallysi.com Confidential
    •  29 years in business  On-line learning solutions Who we are  Servicing 400 clients We are a trusted partner and over 1 million users  SaaS Delivery – Company owned data centers  Multi-Language, global presence What we do Knowledge Solutions that Assure  Life sciences, Compliance and Improve healthcare, energy, Business Performance engineering & construction, general industry 13 ©2010 Really Strategies, Inc. | www.reallysi.com Confidential
    • ©2010 Really Strategies, Inc. | www.reallysi.com Confidential
    •  Background  Learning Services: Course Creation  Instructional Designers, Production, Narration, Multimedia Designers  Over 600 standard courses and over 3,500 custom developed courses and learning modules.  Over 200 projects per year touching hundreds of courses  HTML, XML, Flash, ASP 15 ©2010 Really Strategies, Inc. | www.reallysi.com Confidential
    •  CMS Business Goals  Implement a new content management system to manage the process of creating new course formats (HIP-X) for deployment to our Learning Management System  More revenue through better and faster content updates to the courses  Reduce costs during content development 16 ©2010 Really Strategies, Inc. | www.reallysi.com Confidential
    •  Measuring ROI  Faster updates to our courses  RSuite will enable us to find regulations in our courses quickly and we can update multiple courses in which these regulations are listed  Ease of implementing translations into our courses  Single source-multiple outputs  Reduction of efforts to deliver courses in multiple outputs  We are currently in implementation 17 ©2010 Really Strategies, Inc. | www.reallysi.com Confidential
    •  Lessons Learned / Best Practices  Defend Strategy: These tools will enable us to ease our pain points  Customer Survey’s show dissatisfaction with response times to regulation changes  The nature of our current tool set does not support the efforts to ease these pain points  Communication!!!!!!  Showing progress during your implementation  Extend Strategy: The ability to offer up more self- service tools to our customers like a course editing tool 18 ©2010 Really Strategies, Inc. | www.reallysi.com Confidential
    •  Background  Unica Corporation (NASDAQ: UNCA) is the recognized leader in marketing software solutions.  Unica’s solutions integrate and streamline all aspects of online and offline marketing.  Headquarters: Waltham, MA  Customers 1,000+  400+ employees 19 ©2010 Really Strategies, Inc. | www.reallysi.com Confidential
    •  CMS Business Goals: Content Reuse  Reduce the maintenance nightmare.  Speed up creating new publications.  Stop reinventing the wheel. 20 ©2010 Really Strategies, Inc. | www.reallysi.com Confidential
    •  CMS Business Goals: Streamlined Publishing  Moving publishing off the desktop to a centralized, consistent, multi-format system that takes authors a single-click to use.  Remove burden of formatting from authors.  Speed to create new publications. ©2010 Really Strategies, Inc. | www.reallysi.com Confidential
    •  CMS Business Goals: Ease of Translation  Streamline translation tasks and publication.  Reduce overhead costs.  Provide greater visibility into translation needs. ©2010 Really Strategies, Inc. | www.reallysi.com Confidential
    •  Measuring ROI: Content Reuse  No good formula for measuring.  Real metric is: How often should you reuse topics vs. how often you appropriately do?  But this is qualitative.  Results: Most topics used in multiple contexts. 23 ©2010 Really Strategies, Inc. | www.reallysi.com Confidential
    •  Measuring ROI: Streamlined Publishing  How quickly can we assemble new publication from existing assets for new context?  Results: Hours vs. Days  No time spent in formatting documents.  Results: Time saved, presentation suffers ©2010 Really Strategies, Inc. | www.reallysi.com Confidential
    •  Measuring ROI: Ease of Translation  How quickly and easily can we translate content?  No error-prone file management  Management overhead still large  Cost savings  Reduced cost/publication largely through reuse ©2010 Really Strategies, Inc. | www.reallysi.com Confidential
    •  Measuring ROI: Overall results  33% fewer writers than 2 years ago  50% more projects  75+ Publications, 2-3 active versions each  10,000+ topics  4 active languages ©2010 Really Strategies, Inc. | www.reallysi.com Confidential
    •  Selling the investment: Align with company strategy  Move towards solution selling argues for heavy reuse  International expansion  Focus on top line, not bottom  “Productivity” alone won’t suffice 27 ©2010 Really Strategies, Inc. | www.reallysi.com Confidential
    •  Surprise returns  Adherence to standards makes change/improvements easy  Resist the urge to customize; be simple, not optimal  Greater teamwork and cross-training  Centralized content, content sharing, negotiation, compromise ©2010 Really Strategies, Inc. | www.reallysi.com Confidential
    •  Lessons Learned  Challenges are cultural more than technical  Give up control  Collaborate and compromise  Without change management, tools will fail ©2010 Really Strategies, Inc. | www.reallysi.com Confidential
    • Building a Business Case Best Practices  Developing the right metric to measure ROI is key to selling the business case to senior management  Reduced workflow steps  Increased products produced  Reduced staff to produce same or more products  Defining time to market efficiencies gained  Aligning CMS purchase to company strategy  Clearly communicate the goals and objectives  Define and communicate the measurement of success 30 ©2010 Really Strategies, Inc. | www.reallysi.com Confidential
    • What is your biggest roadblock to purchasing a CMS? ONLINE POLL 31 ©2010 Really Strategies, Inc. | www.reallysi.com Confidential
    • How to Make the Business Case for a CMS in Your Organization QUESTIONS 32 ©2010 Really Strategies, Inc. | www.reallysi.com Confidential
    • Upcoming Webinars DITA for Publishers: How Publishers Can Really Do XML March 10, 2010 | 2:00 to 3:00 PM EST How RSuite Helped The MIT Press Transform Its Publishing Operation April 7, 2010 | 2:00 to 3:00 PM EST More Information: http://blog.reallysi.com/ 33 ©2010 Really Strategies, Inc. | www.reallysi.com Confidential